What is the Difference Between Blogging and Content Writing?

shortandsweetSometimes it seems like articles and blogs are so similar to one another in content that it can be difficult to tell what the difference is between these two types of written media. Blogs tend to have more leeway, and follow a completely different structure because they can be short or long, completely comprised of video or audio, or can meet a variety of other criteria. Articles on the other hand are more than 250 words in length and are more concerned with being rich in content and informative than anything else. When it comes to writing a blog or an article, you are generally going to want to keep in mind that there are much greater possibilities that come with writing blogs than what you can do with article writing. Blogs tend to invite a much greater scope for interaction with subscribers and readers, making blogs the more superior communication method in most scenarios.

In addition to everything mentioned above, bloggers tend to be able to enjoy much larger social networks and communities, meaning that blog authors get more out of their experiences than article writers. Some article writers may also get good use out of blog specific content in their articles, but articles are generally too long to be properly utilized in blogs and most readers will skim right over them. Blogs are generally short and length, catering to those who have short attention spans or that do not have a lot of time on their hands. In other words, article content and blog content are designed to reach out to a completely different set of reader personalities.

Blogs are extremely effective in how they allow an author to convey a message in fewer words with a greater impact. The writer can be conversational, clumsy, blunt and brutally honest in a blog, where as article content is better suited for details, facts and informative content. One wrong statement in an article can have a much larger and more detrimental impact than such a slip up in a blog. Blog writing tends to be much easier in nature, because blogs are commodity content, and there is no limit to what a writer can produce for a blog. Blog posts are simple to write and can generate short term and long term website traffic. Blogs are all about up to date, current and even controversial content. They are designed to facilitate conversation and feedback, and the more often you write, the more conversation you will be able to drum up. Clearly blogging and article writing both have their place in putting a website together, but one cannot be confused for the other if you want to get the most out of each of these unique writing endeavors.

While you can maintain both an article writing endeavor and a blog, it may be important to determine which will better suit and benefit your website or the cause that has you writing in the first place.

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Originally posted 2009-02-04 16:15:21. Republished by Blog Post Promoter

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4 comments ↓
#1 CJ on 01.05.09 at 10:30 am

I thoroughly enjoyed this blog post. Your mention about bloggers enjoying more of a social networking is spot on.

I use article writing for distribution and marketing purposes. I write to inform, fulfill an informational need that wwill, hopefully, convince the reader that I have something worthy to contribute and make them want to come back to my blog for more.

My blog then becomes an educational waypost for readers. I write to my readers, as if they were right here with me at my desk, when I blog.

Thanks for a great post!
~cj

#2 Dave Doolin on 07.09.09 at 7:34 am

This is an excellent post!

I’m following a slightly different set of definitions for blog posts, pages and articles. I view everything as an “article,” and distinguish by other criteria.

This is working well for me at the moment because I am building my “pillar” content: 101 articles on WordPress… averaging around 1000 words each.

The strategy leverages my academic background, and my goal is credibility over raw traffic right now, fewer, higher quality readers.

I can see myself linking to this post in the future, and expanding on parts of it.

#3 kevin on 07.09.09 at 8:05 pm

Glad you guys liked it. Link and expand away ;)

#4 Charles on 06.23.10 at 4:25 am

I think what ends up being missed here in this topic is one of optimization. While bloggers typically report on topics that are buzz worthy and current, they often are not themed specifically for a concept/product line. This allows the blogger to have the freedom of going outside of the preordained topic zone. Copy writers working in article delivery are limited by the conceptual idea of what they are engaged to write about. They concern themselves greatly on the appropriate keywords and natural yet firm 3%-8% topic density.

I guess I would compare the two by stating that a blogger is a freelance painter who is allowed to paint whatever entertains their brain provided he/she entertains the market, while a article writer (especially in the internet marketing field) is a portrait painter constrained by their client’s features and tastes.

Kudos to both regardless – cheers!

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