Principles for Good Blog Design, pt 1

tipsMost of the open source blogging platforms out there are going to come with at least a few different basic blogging designs. Some platforms call them themes, others call them templates, and others still have completely unique names for them. Most of these basic themes or templates have nothing inherently wrong with them, but customization is somewhat necessary otherwise everyone would have a blog that looked exactly the same as every other blog. Most blogging templates are really basic, and adding your own flair to them is easy. Still, many people get the whole customization thing wrong, and need to be steered in the right direction. There are some basic mistakes to how people go about customizing their blogs, and hopefully we can dispel some of them in this series on principles for good blog design.

1 – Whether you really want to or not, it is vital that you have some information about *you* in the blog. Either create an about me page, or have some information about yourself displayed in the sidebar of your blog. This should be a prominently placed section so it can be easily found, and it should be truly about who you are, rather than read like a resume.

2 – Make sure that your personal contact information is readily available, and even more importantly, easily visible. You need to at least have an e-mail address visible, and a phone number would be even better. If you want to prevent spammers from harvesting your e-mail address, use an image to display it rather than text. You can always use a free web based e-mail address such as a yahoo, gmail or hotmail address to keep from having your true personal address displayed, if you like. By posting real contact information, you are going to make yourself appear much more real. Although people may not really find reasons to contact you, you’re still indicating to your readers that you are available, which is a good thing.

3 – You should absolutely include a picture of yourself in your blog. All blogs, even business blogs, are personal, and the people who visit yours are going to want to know who you are and what you look like so that they can get to know you, and can benefit from the personal nature of your blog. It is much easier to build trust between yourself and your readers if your picture is visible and your readers feel like they know you. You do not absolutely need a picture, but it is still strongly recommended that you do have one in order to get the most out of your blog.

4 – Some of your blog posts are going to be more popular than others. Once you recognize which blog posts these are, keep them from being buried by finding a way to highlight them.

Continued in part 2 of this series.

Photo Credits: 1

Originally posted 2009-02-06 08:15:26. Republished by Blog Post Promoter

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Unique SEO Content

ducksYou are probably already aware of how important link building is, and how important it can be to select the right meta tags, and to select frequently searched keywords that can be added to your website for the purpose of boosting search engine optimization or SEO, but are you also aware of how easy, inexpensive and effective it can be to use fresh and unique website content to drive an increase of traffic to your website through SEO? This is one of the cheapest and easiest ways to garner higher rankings in the most popular search engines like Google, MSN and Yahoo, and it requires little to no technical expertise at all.

If you add fresh content to your website regularly, you will be effectively increasing the visibility of your website by boosting your search engine rankings naturally and easily.

It is important that you avoid making the SEO mistake that so many other websites are making, which is that they are failing to add new, fresh and unique content to their websites on a regular basis. They spend hundreds of dollars or even thousands of dollars designing the look of their website, and then it fails in the search engines because they believe that once the website is running, their job has been completed. The truth is, if you stop updating your website once you have taken it live, you are doing something very wrong.

Why is this? This is because search engines love and feed on fresh and unique content. This is so true, in fact, that they literally troll the internet specifically looking for websites that have updated their contents. In the world of search engine optimization or SEO, content is the king.

Adding fresh content will help to significantly improve your search engine results, because search engines are literally constantly on the lookout for websites that have updated content, making sites with fresh and new content the best on the web. You can easily give these search engines what they are looking for simply by regularly updating the content that is on your website, adding informative articles and refreshing the content on other pages. Your content should never simply sit still or stagnant unless you don’t want people looking at it.

If you are unsure about writing the content yourself, you should have no trouble finding help online as there are plenty of proficient writers capable of writing niche specific content for your web pages, you simply need to know where to look and what to ask for. SEO writers are writers that specialize in search engine friendly website content creation, and they will deliver polished work that is web ready. They can write search engine friendly content for your website that is written specifically so that it can be found and indexed by search engines, and they will write website content that uses your keywords naturally and in a fitting manner in order to benefit your human readers as well. SEO writers are designed to write with your marketing goals in mind, so if you are afraid to craft your own content, do not be afraid to ask for some assistance.

Photo Credits: Gaetan Lee

Originally posted 2009-04-29 05:08:53. Republished by Blog Post Promoter

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