December 23rd, 2011 — Blog Tips, SEO, Writing for Your Blog
You are probably already aware of how important link building is, and how important it can be to select the right meta tags, and to select frequently searched keywords that can be added to your website for the purpose of boosting search engine optimization or SEO, but are you also aware of how easy, inexpensive and effective it can be to use fresh and unique website content to drive an increase of traffic to your website through SEO? This is one of the cheapest and easiest ways to garner higher rankings in the most popular search engines like Google, MSN and Yahoo, and it requires little to no technical expertise at all.
If you add fresh content to your website regularly, you will be effectively increasing the visibility of your website by boosting your search engine rankings naturally and easily.
It is important that you avoid making the SEO mistake that so many other websites are making, which is that they are failing to add new, fresh and unique content to their websites on a regular basis. They spend hundreds of dollars or even thousands of dollars designing the look of their website, and then it fails in the search engines because they believe that once the website is running, their job has been completed. The truth is, if you stop updating your website once you have taken it live, you are doing something very wrong.
Why is this? This is because search engines love and feed on fresh and unique content. This is so true, in fact, that they literally troll the internet specifically looking for websites that have updated their contents. In the world of search engine optimization or SEO, content is the king.
Adding fresh content will help to significantly improve your search engine results, because search engines are literally constantly on the lookout for websites that have updated content, making sites with fresh and new content the best on the web. You can easily give these search engines what they are looking for simply by regularly updating the content that is on your website, adding informative articles and refreshing the content on other pages. Your content should never simply sit still or stagnant unless you don’t want people looking at it.
If you are unsure about writing the content yourself, you should have no trouble finding help online as there are plenty of proficient writers capable of writing niche specific content for your web pages, you simply need to know where to look and what to ask for. SEO writers are writers that specialize in search engine friendly website content creation, and they will deliver polished work that is web ready. They can write search engine friendly content for your website that is written specifically so that it can be found and indexed by search engines, and they will write website content that uses your keywords naturally and in a fitting manner in order to benefit your human readers as well. SEO writers are designed to write with your marketing goals in mind, so if you are afraid to craft your own content, do not be afraid to ask for some assistance.
Photo Credits: Gaetan Lee
Originally posted 2009-04-29 05:08:53. Republished by Blog Post Promoter
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November 22nd, 2011 — Blogging, SEO
Continued from part one.
While it is true that some websites are going to correct you if they think you meant something else, but this is only if a word you entered is more commonly spelled in some other manner. If the word isn’t suspected to be spelled wrong, how will the searcher benefit?
Here is something else to consider: Even when the search engine knows that a word is being misspelled, it is still going to return results. So it may be saying “Did you mean misspelled?” when you type in “mispelled”, but it is still going to display results with the misspelled word in place. So who knows if there’s a company, a person or a place out there that is spelling their name differently from yours? Your valuable visitors and traffic may be going somewhere else because they were looking for you but they mistakenly found someone else instead. The search engines are going to return results whether they perceive the word to be misspelled or not. Would you rather appear in the search engine results page when the keyword terms are spelled correctly, or incorrectly as well?
While many people using search engines may simply click on the top link and then continue to search using the right spelling of the word, there are also users that are probably not going to do this. They will choose, instead, to forge ahead, and to select whatever site appears first on the list regardless of whether or not the words are being spelled correctly. When all of your words in your content are spelled correctly, and you are only optimizing your content for the words that are spelled properly, then those users are never going to find your content because they only see the results that are spelled improperly. Is this a big deal? Is this going to affect you in any way? The most important question to ask you is this: How many visitors are you losing?
Anyone is capable of making a mistake: This truth has never become more evident than it has online. Casual surfers online are creating misspelled words all the time, to the point where businesses are learning how to capitalize on the most commonly misspelled terms and words. These companies are focusing on common misspellings in order to sweep up all of the traffic that would be accidently diverted away from them. They are enjoying a great increase in traffic as a result of this. Think about how quickly people are surfing online, and you will more than likely realize that there are likely to be misspellings occurring with every passing moment.
People are misspelling product names, city names, celebrity names and even common words, and these misspellings are happening constantly and all over the world. How can you ensure that they help you gain traffic rather than hurting your ability to attract people to your website?
Photo Credits: davitydave
Originally posted 2009-11-25 03:33:05. Republished by Blog Post Promoter
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October 25th, 2011 — Blog Tips, SEO
The structure behind WordPress is generous enough to allow for built in SEO advantages which come with building pages that static web page building and other blogging software cannot afford you. By using WordPress, you already have an advantage over bloggers, but only as long as you are willing to take advantage of the right permalink structure. By default, your dashboard in WordPress gives you three different choices that you can select from. The default permalink structure and one of the other options are both pretty terrible options. Basically, the three permalink structures that are available to you would create blog post URLs that look something like this:
- http://www.yourwordpressblog.com/?p=123
- http://www.yourwordpressblog.com/2008/01/01/the-name-of-your-post
- http://www.yourwordpressblog.com/the-name-of-your-post-123
Which of these linking strategies do you think is going to be the most ideal for SEO purposes?
The truth is, while the bottom two seem to both be advantageous, including the date in your blog posts is not the best strategy to follow, making the third option the best option for you to follow.
For starters, putting the date stamp in your URL like the second example dilutes the value of your keyword, increasing the number of characters in your URL. While there is no real rule here, and while some SEO experts do seem to appreciate having the date stamps, it does seem to be much more advantageous to leave the post date out of the URL of your permalink structure. When you are trying to rank for keywords that you use in the titles of your blogs, and when you want to be found for the titles of your blogs, you need to show Google and other search engines how important your pages are based on their URLs. If you have a date stamp in your URL, Google will perceive the date stamp to be more important than your keyword, which can have a negative effect on your SEO effort.
It is surprising how important your URL names can be when it comes to your SEO effort and the efficiency of your blog. Not only are there numerous factors that make it worthwhile for you to leave the date stamp out of your URL, but there is also no good reason not to.
There is an added bonus to leaving the date stamp out of your permalink structure, in that it allows you to revitalize old posts, bringing them back to the forefront of your blog without having to mess with the date stamps. If someone links to your blog at http://www.yourwordpressblog.com/2008/01/01/the-name-of-your-post and you decide to change the date of your blog entry to bring it back to the front of your blog, all of those links will be destroyed, and your SEO effort will be largely undone in one fell swoop.
Sound good to you? Learn how to remove dates from permalink.
Photo Credits: 1
Originally posted 2009-02-05 14:15:18. Republished by Blog Post Promoter
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October 19th, 2011 — Advertising, Blog Design
When it comes to creating and writing in a blog, one of the most important questions that a lot of first time bloggers find themselves asking is whether or not they should do any advertising. The truth is, there is never really a situation where advertising is bad, as long as you are advertising in the right way. There are a multitude of different ways that you can advertise on your blog, including advertising to bring people to your blog, and advertising on your blog to generate revenue through your blogging endeavor. Both of these forms of advertising have benefits, but they also have a small selection of drawbacks as well.
Advertising to Gain Traffic –
Advertising for the purpose of gaining traffic may mean search engine optimization, posting content to article submission websites, putting your blog link in your e-mail signature and finding other ways to spread the word about your blog. One of the most advantageous ways to attract people to your blog is to socialize, commenting in other blogs and facilitating conversations in a way that will attract people back to yours.
The Advantage –
The advantage to advertising your blog is obviously, as it will attract an increase in traffic and readership to your content, attracting more people to see what you are writing. There are plenty of ways to advertise your blog, and many of them are inexpensive or completely free.
The Disadvantage -
The disadvantage to advertising your blog is the fact that it can take away from the time you need to keep your blog updated. Luckily, many forms of advertising your blog can be done simply by writing in it and socializing through it, so you should not feel like you are limited in how much advertising you can do.
Advertising to Monetize your Blog –
This is another excellent reason to advertise because it allows you to generate money from your blog through advertising. If you want to make a little money back from your blogging effort, find out more about affiliate marketing, AdSense and other forms of advertising for monetization.
The Advantage –
You can make back the costs for your blog website and can even generate some extra money on the side without doing much work. Simply writing relevant content will do much of the advertising for you.
The Disadvantage -
Some readers are put off by obvious advertisements. If your blog pages are overloaded with adverts, you may be overwhelming your readers, which can chase them away. Make sure that your ads are visible, but not overwhelmingly so.
Once you know the ins and outs of advertising through blogging, and the advantages and disadvantages associated with each, you can make smart decisions regarding whether or not your blogging endeavor needs a little bit of advertising.
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Originally posted 2009-02-03 10:45:10. Republished by Blog Post Promoter
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