February 3rd, 2012 — Advertising, Web Traffic
If you’ve got a blog with enough traffic, you might want to monetize the space by drawing in advertisers. If your blog is new, it’s going to be a hard sell to get people to want to advertise on your blog but you can do it.
Whether your blog is new or established, you’ll want to draw up a pitch. This should include a page that shows where the ad would be and how big it is. Even if you’re brand new, if you pitch to an advertiser they’ll need this information. Don’t worry about setting a price. You have no idea how valuable the ad space is going to be them yet, most likely.
Go to other blogs that have similar content to yours and make a list of the people who are advertising there. These are the advertisers you want to contact and make pitches to. They obviously buy ad space in blogs like yours, so they’re an easier sell than someone who might offer products or services that your readers can use but who don’t advertise in blogs.
You can do one of two things at this point. You can offer them free space for a limited time, say a month or two, or you can offer them ad space at a very low introductory rate.
Free Blog Ad Space: If it sounds crazy to offer an advertiser free blog space, consider how much that space is worth to them. If you’re a blog with high traffic, then just show them your stats and offer them a price. But if you’re new or you have low traffic, offering them a free short-term spot can entice them to try it because they’ve got nothing to lose.
Use a plug-in to track how many hits the ad gets and to track page views and statistics if you’re not doing that already. Then before the free time runs out, if the numbers look good enough then present the advertiser with those numbers and offer them a price to continue the ad.
Low Cost Ad Space: If you’d rather try a very low introductory offer, the principle is the same. You offer low cost ad space, and when the traffic starts to improve and their ad is getting more hits, then you raise the ad space rate. If the traffic is worth it to them, they’ll continue the ad.
You can actually increase your chances of gaining advertisers by really focusing the content toward those advertisers, making good use of keywords. By doing this, you can try one more approach.
Send people to the potential advertiser’s website without approaching them first. Use good keywords and targeted traffic to attract people who would want to click on that link. Track your statistics, and after a month or whenever the numbers are looking good, present the potential advertiser with the business you’ve sent them to show that you know how to send traffic to advertisers (and inherently they know that you could send the blog traffic to their advertisers instead).
Photo Credits: Arturo de Albornoz
Originally posted 2009-06-08 05:02:11. Republished by Blog Post Promoter
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January 30th, 2012 — Blog Tips, Blogging, Content Ideas, Readership
When it comes to running a blog, the owner needs to be able to regularly generate content. This task comes easy to some, but for many, it can occasionally happen that the ideas stop coming. Failing to post for a little while can be detrimental to a blog’s traffic, so the site owner needs to be sure to have a steady flow of traffic. There are a number of ways in which the site owner can generate content, below are a few ways to do so.
Learn from others –
Watch blogs that are similar to yours, finding out what they are posting about and learning more about what is interesting and worth are relating to the constituents of your blogs. There is a lot that you can learn from other blogs, so look to industry experts and other bloggers and see what you can glean from them when it comes to creating blog content for your own endeavor.
Subscribe to RSS Feeds –
By subscribing to RSS feeds you can come up with plenty of new blog topics and subjects to write about. Read other blogs and find out about current news, events and other hot topics that will allow you to get a better feel for what needs to be discussed in your blog.
Talk with other Bloggers –
Ask questions to other bloggers as to job information, how they come up with ideas and other similar subjects. Talk with other bloggers and you will get an excellent idea of what is going on out there, and even more importantly, how you can generate more content for your blog. Open yourself up to conversations with other bloggers in your niche or industry and you are bound to come with all kinds of ideas for content.
Visit your past and read your blog history –
The best way to know what to write is to look back in time at what you have already talked about. You can also find entries which are in need of revisions or that you can update. If you have written about something in the past that could be touched on again, reference the old blog post with a link and update your readers with new relevant information.
Invite a Guest Blogger –
It can be a good this to invite a blogger who is an expert in the same or related field as your own. Inviting a guest blogger will allow you to add content to your blog without necessarily having to write it yourself. Expand your blog with content from other bloggers and attract more traffic to your site.
Hire a Professional -
Sometimes, you just need the article written and the best way to accomplish this is to hire a blogger. If you are having trouble coming up with content for your blog, are not sure what to write next, or simply need assistance getting content written on demand, don’t be afraid to hire a professional to assist you.
Photo Credits: 1
Originally posted 2009-02-01 06:15:38. Republished by Blog Post Promoter
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January 22nd, 2012 — Advertising, Blog Design, Blog Tips, Conversion, Guest Blogger, Statistics
by John Tumbler, guest blogger
The landing page is the first page of your website where a visitor visits. Each website/company has its own landing page where they are driving all their traffic even if they are unaware of it. A visitor can reach your landing page either from Search Engine Results, online advertisement, email marketing or any other method. Therefore, creating a killer landing page can put a remarkable effect on your conversion rate and can increase your online sales or can help you in fulfilling your other desired goals which you want to attain through your landing page.
Tips to Create Killer Landing Page that Sells:
Custom Landing Page for Each Offer: – You need to create custom landing pages targeting a specific offer. The title and text of the ad which send visitors should be similar to the landing page. Don’t send all your traffic to your homepage or to a page which contains information about other offers too as these things can deviate the user mind and your conversion rate could be low.
Clear Call to Action: - Your landing page should have clear call to action which you want your visitor to take. A call to action could be to purchase a product, providing information or any other thing you want your visitor to do.
No Unnecessary Information: – Your landing page should contain only that Information which is required for your visitor to take decision and to perform desired action. Don’t fill your landing page with unwanted information as it can distract your visitor mind and you won’t be having a good conversion rate.
No Distractions: - There should be no distractions on your landing page as it can put your visitor in confusion and change his decision. Don’t put any distracting navigational links. Landing page is not for browsing the site it’s for conversions.
Keep it Simple: - Keep your landing page simple. Avoid using lot of images and Flash. Tests had shown that such landing pages have poor conversion rate.
Effective Sales Copy: – You need an effective sales copy which can push your visitor to take desired action. The content of your landing page should be short and straightforward. Break big paragraphs to short ones and use effective titles.
Easy To load: - An idle landing page should load in less than 8 seconds. Many people in remote areas are still using the dial up connection. Your landing pages should be able to load quickly even on slow connections.
Test, Modify and Test again: – Testing a landing page is very important to understand the behavior of your visitors and increase the conversion rate. It’s always good to create multiple landing pages for a same campaign and then see which page converts most. After that you can make more improvements to that landing page and test it again.
John Tumbler is a freelance writer who writes on Landing page optimization, gadgets, Technology and Internet marketing.
Photo Credits: affiliatesummit
Originally posted 2009-09-23 12:47:31. Republished by Blog Post Promoter
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December 25th, 2011 — Advertising, Social Networking/Bookmarking, Web Traffic
If you are not already making use of Facebook as a method of marketing your business or niche, then you are absolutely missing out on a great opportunity to reach out to hundreds of millions of active users. Today, Facebook has become one of the most popular online social networking websites, making it a veritable untapped network for traffic and business. People spend a great amount of time online on the Facebook website looking to make new friends, interact with people, play games and interact within interest groups. When you make it possible for your advertising message to travel to these people through Facebook, you will absolutely see a spike in the amount of website traffic that you attract, and you will also see more members, more subscriptions, more sales and more inquiries as well.
One of the biggest questions that people ask is how it could be possible for a business to leverage Facebook for the purpose of marketing a product or a service. Here are three of the possible ways for you to advertise your business, product or service through Facebook social networking.
1 – Social Ads on Facebook –
This is one of the most straight forward ways that you can promote yourself on Facebook. You can use social ads to target people based on a number of different functions including age group, gender and interest for example. By targeting your ads in this manner, you can increase your CTR, which is your click through rate. This will give you more visitors to your site and also an increase in the number of customers that you are able to attract. Make sure to throw a picture up in your ads because ads with images capture more attention and tend to attract more clicks as well.
2 – Groups and Pages on Facebook –
You can create groups and pages for your business, company or website on Facebook, and then you can get people to become a fan of your page or to join your group. Use the invite function for groups to get all of your friends to join, or tell your friends about your page so that they can become a fan. Both pages and groups are two excellent channels that you can use to gather more potential customers as well as to build more brand awareness on Facebook.
3 – Facebook Word of Mouth –
Selling to a friend is always going to be easier than selling the same thing to a stranger. You should try to get to know more friends simply because there are so many active users on the Facebook site. Join groups with some kind of relation to your product or your business and socialize with the members of those groups to make new friends and acquaintances. When people get to know your business and begin to really trust it, they will be much more likely to buy from you.
Photo Credits: mandiberg
Originally posted 2009-05-01 05:16:04. Republished by Blog Post Promoter
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December 25th, 2011 — SEO, Social Networking/Bookmarking
Social media normally refers to a category of websites where content is created by the participation of the users of that website for the remaining community. In short, we can say that social media websites are basically tools to share the information among their users. It gives its users a chance to interact with other users.
Human beings are social animals and they always love to interact with others discussing their hobbies, interests and personal lives. These tendencies gave birth to lot of social media websites like Digg, Facebook, StumbleUpon, etc. and produced new channels of traffic which webmasters can use easily to drive some good traffic to their websites and generate some leads. Due to huge advantages of social media it’s become an important part of a successful SEO campaign. You can’t do good SEO without including social media in to it.
How Social Media Websites can help you:
- The biggest advantage of using Social media is that it helps you to create various bridges.
- New traffic can reach your website easily and reduce dependency on search engines to an extent (if run successfully).
- This one is not a secret… Social bookmarking websites help in getting backlinks for your website. It can help you in your SEO Campaigns.
- It helps you to interact with your target audience easily. You can find your target audience quickly on social media websites and can see what about they are talking about, their needs, happenings in your industry, etc .
- It helps in establishing yourself as a brand and can help you in reputation management.
- As popular social media sites are getting good rankings in search engines you can use them to promote your website. It’s very effective if you have a new website with no links then try to create a page on social media website. It’s much easier to get it ranked as compared to a new website.
Social Media websites are very important for a successful SEO campaign, therefore you should not ignore its importance. It’s a subject worth consideration and if planned wisely and implemented successfully, it can show you wonderful results.
Author Bio: Gagandeep Singh is working as SEO consultant for a Website Design and SEO company based in Miami, Florida.
Photo Credits: luc legay
Originally posted 2009-04-30 05:05:35. Republished by Blog Post Promoter
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December 23rd, 2011 — Blog Tips, SEO, Writing for Your Blog
You are probably already aware of how important link building is, and how important it can be to select the right meta tags, and to select frequently searched keywords that can be added to your website for the purpose of boosting search engine optimization or SEO, but are you also aware of how easy, inexpensive and effective it can be to use fresh and unique website content to drive an increase of traffic to your website through SEO? This is one of the cheapest and easiest ways to garner higher rankings in the most popular search engines like Google, MSN and Yahoo, and it requires little to no technical expertise at all.
If you add fresh content to your website regularly, you will be effectively increasing the visibility of your website by boosting your search engine rankings naturally and easily.
It is important that you avoid making the SEO mistake that so many other websites are making, which is that they are failing to add new, fresh and unique content to their websites on a regular basis. They spend hundreds of dollars or even thousands of dollars designing the look of their website, and then it fails in the search engines because they believe that once the website is running, their job has been completed. The truth is, if you stop updating your website once you have taken it live, you are doing something very wrong.
Why is this? This is because search engines love and feed on fresh and unique content. This is so true, in fact, that they literally troll the internet specifically looking for websites that have updated their contents. In the world of search engine optimization or SEO, content is the king.
Adding fresh content will help to significantly improve your search engine results, because search engines are literally constantly on the lookout for websites that have updated content, making sites with fresh and new content the best on the web. You can easily give these search engines what they are looking for simply by regularly updating the content that is on your website, adding informative articles and refreshing the content on other pages. Your content should never simply sit still or stagnant unless you don’t want people looking at it.
If you are unsure about writing the content yourself, you should have no trouble finding help online as there are plenty of proficient writers capable of writing niche specific content for your web pages, you simply need to know where to look and what to ask for. SEO writers are writers that specialize in search engine friendly website content creation, and they will deliver polished work that is web ready. They can write search engine friendly content for your website that is written specifically so that it can be found and indexed by search engines, and they will write website content that uses your keywords naturally and in a fitting manner in order to benefit your human readers as well. SEO writers are designed to write with your marketing goals in mind, so if you are afraid to craft your own content, do not be afraid to ask for some assistance.
Photo Credits: Gaetan Lee
Originally posted 2009-04-29 05:08:53. Republished by Blog Post Promoter
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December 7th, 2011 — Blog Tips, Blogging
In the last two blog posts, we talked about identifying and banking on your strengths, and identifying and banking on your sources of traffic. Any time that you find a significant source for blog or website traffic, there are almost always going to be ways that you can build even further on that traffic, which is a key to blogging for profit, or any type of blogging for that matter.
- When you notice that there is a lot of traffic coming to specific posts in your website from Google, then it could be helpful for you to optimize those specific pages for the types of keywords that people seem to be searching for in order to increase your traffic even further. Look at your keyword density, link to that page from other pages on your blog using good anchor text, and try tweaking your titles as a way to get started.
- When you are noticing that another blog is linking up to yours, then what you have is an opportunity to create and build up a relationship with that particular blog. You should strive to get to know the writer better, thanking them for their link, and you should submit other blog posts that they may find useful, and make an attempt to link up to them as well.
- When you are noticing that a social media site is sending you traffic, then this is a signal that you need to get involved on that social media website. Do some analysis regarding the types of content that perform well on the site, and add a voting button on your site so that you can encourage your blog readers to go to the site and vote for your content so that you can perform even better than before.
- When you are getting a lot of traffic in the search engines for specific keywords, then that can be a hint that you need to write more blog content on that specific topic. You should be paying particular attention to the types of questions that people are searching for in these search engines as you can convert them into post titles and topics that you can write about.
Identify the strengths and weaknesses of your blog
I have shown only two types of weaknesses and strengths that might be built upon in a blog, but there are plenty more of course. The principles that apply are the same – once you have identified something you are good at, something that people really respond to on the blog, keep at it. This does not mean you cannot look to other areas or improve weaknesses, it means you should spend as much time building on your successes as you do fixing those weaknesses. Do this, and you will be onto a good thing.
Photo Credits: pheezy
Originally posted 2009-12-09 03:33:34. Republished by Blog Post Promoter
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December 3rd, 2011 — Blog Tips, Blogging, Content Ideas, Web Traffic
In the last post, regarding keys to a strong blog, we talked about some of the keys to successful blogging. This is part two in the series about finding your niche and repeating the formula to create successful blogging.
We last left you with a list of your best blog posts, the ones that out performed the others. Now let us figure out why. Here are some questions that you can ask yourself in order to analyze what allowed a specific blog post to out perform the others.
- Could it have been the topic?
- Could it have been the style of the post?
- Could it have been the title?
- Could it have been an image?
- Could it have been the length of the post?
- Could it have been the use of controversy, or humor?
There can really be a wide variety of different factors that are capable of contributing to the success of a post, but it is typically just one or two specific things that stand out above all of the rest. You should conduct this basic analysis on a bunch of your most successful posts, and what you may end up finding out is that some of the same things are coming into play with each of the posts. You are going to want to identify what these factors are, and then you will find yourself in an excellent position to continue developing more of this excellent content.
The next thing that you are going to want to do is to ask some questions about traffic. This is another type of analysis that you can do, trying to find out the source of your current traffic and visitors.
- Where are the top sources bringing traffic to your blog?
- What other websites or blogs are creating links to your content?
- Which social media and social networking sites seem to be appreciating your blog content?
- Which search engines are sending traffic to your blog?
- Which keywords to people seem to be using in order to find your website as a result of using search engines?
When you look at all of the sources of traffic that are coming to your blog, this is going to be a truly powerful technique that will help you be able to extend your blog further because it will give you insight into what is and what is not working for you.
It has been found that when you are looking at a significant source for traffic to your blog, that there are always still going to be a number of ways to build upon that traffic even further. In the final part of this series we are going to look at how you can take a significant source of traffic and evolve it into something even greater.
Photo Credits: Search Engine People Blog
Originally posted 2009-12-07 03:28:44. Republished by Blog Post Promoter
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November 29th, 2011 — SEO
In some cases, misspelling good keywords is a good way to prevent your traffic from being hurt. Some of the good keywords that you may be optimizing for may be difficult to properly spell out. Where is your traffic going, and how can you change things so that you can attract all traffic, regardless of whether they are spelling their search terms correctly or incorrectly?
Commonly Misspelled Words
Yes, you have worked hard in order to create a website that is sleek and professional looking. You should not, by any means, ruin the readability of this website by messing things up with good keywords that are improperly spelled. You can, however, find other ways to optimize your website for these keywords. One example of a tactic that you can employ is to include these commonly misspelled good keywords in the META tags for your website. Planting misspellings intentionally is only going to help you when it comes to words that are actually misspelled commonly. Look at the keywords that you are featuring on your website, and brainstorm the ways that they could potentially be easily misspelled. Make sure that you are including these misspellings in the META tags for your website.
Think about the errors that you have personally made when it comes to content creation for your website or while you are searching for certain things on the internet. What do you have a habit of misspelling when you are conducting a search online? The chances are that other people will be having the same difficulties that you have when it comes to spelling certain words – So if you have experienced a misspelling, other people are probably experiencing the same misspelling for otherwise good keywords. A great resource for misspelled keywords is Your Dictionary. This unique resource will help you find not only some of the most commonly misspelled words, but also how they are misspelled so that you can take advantage of these keywords when optimizing your website.
When you are looking for something online, you are probably using simple terms when trying to direct the search engines in the right way. Anybody that uses search engines will find that all it takes is a few short words to direct the search engine toward the right results. This is great for people who are searching for stuff online, but is not necessarily ideal for the people trying to create the content that caters to these keywords. You don’t want to look at the keyword as an individual entity, but rather want to see how you can string it in a sentence. For example, if you are trying to optimize for a keyword like “buy cheap wine”, try using sentences like “where you can buy cheap wine” and “how to buy cheap wine”, in order to use good keywords in your content.
Photo Credits: Mr. T in DC
Originally posted 2009-12-02 03:46:21. Republished by Blog Post Promoter
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November 22nd, 2011 — Blogging, SEO
Continued from part one.
While it is true that some websites are going to correct you if they think you meant something else, but this is only if a word you entered is more commonly spelled in some other manner. If the word isn’t suspected to be spelled wrong, how will the searcher benefit?
Here is something else to consider: Even when the search engine knows that a word is being misspelled, it is still going to return results. So it may be saying “Did you mean misspelled?” when you type in “mispelled”, but it is still going to display results with the misspelled word in place. So who knows if there’s a company, a person or a place out there that is spelling their name differently from yours? Your valuable visitors and traffic may be going somewhere else because they were looking for you but they mistakenly found someone else instead. The search engines are going to return results whether they perceive the word to be misspelled or not. Would you rather appear in the search engine results page when the keyword terms are spelled correctly, or incorrectly as well?
While many people using search engines may simply click on the top link and then continue to search using the right spelling of the word, there are also users that are probably not going to do this. They will choose, instead, to forge ahead, and to select whatever site appears first on the list regardless of whether or not the words are being spelled correctly. When all of your words in your content are spelled correctly, and you are only optimizing your content for the words that are spelled properly, then those users are never going to find your content because they only see the results that are spelled improperly. Is this a big deal? Is this going to affect you in any way? The most important question to ask you is this: How many visitors are you losing?
Anyone is capable of making a mistake: This truth has never become more evident than it has online. Casual surfers online are creating misspelled words all the time, to the point where businesses are learning how to capitalize on the most commonly misspelled terms and words. These companies are focusing on common misspellings in order to sweep up all of the traffic that would be accidently diverted away from them. They are enjoying a great increase in traffic as a result of this. Think about how quickly people are surfing online, and you will more than likely realize that there are likely to be misspellings occurring with every passing moment.
People are misspelling product names, city names, celebrity names and even common words, and these misspellings are happening constantly and all over the world. How can you ensure that they help you gain traffic rather than hurting your ability to attract people to your website?
Photo Credits: davitydave
Originally posted 2009-11-25 03:33:05. Republished by Blog Post Promoter
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