Blog Traffic Exchange

by John Tumbler, guest blogger

The landing page is the first page of your website where a visitor visits. Each website/company has its own landing page where they are driving all their traffic even if they are unaware of it. A visitor can reach your landing page either from Search Engine Results, online advertisement, email marketing or any other method. Therefore, creating a killer landing page can put a remarkable effect on your conversion rate and can increase your online sales or can help you in fulfilling your other desired goals which you want to attain through your landing page.

Tips to Create Killer Landing Page that Sells:

Custom Landing Page for Each Offer: – You need to create custom landing pages targeting a specific offer. The title and text of the ad which send visitors should be similar to the landing page. Don’t send all your traffic to your homepage or to a page which contains information about other offers too as these things can deviate the user mind and your conversion rate could be low.

Clear Call to Action: - Your landing page should have clear call to action which you want your visitor to take. A call to action could be to purchase a product, providing information or any other thing you want your visitor to do.

No Unnecessary Information: – Your landing page should contain only that Information which is required for your visitor to take decision and to perform desired action. Don’t fill your landing page with unwanted information as it can distract your visitor mind and you won’t be having a good conversion rate.

No Distractions: - There should be no distractions on your landing page as it can put your visitor in confusion and change his decision. Don’t put any distracting navigational links. Landing page is not for browsing the site it’s for conversions.

Keep it Simple: - Keep your landing page simple. Avoid using lot of images and Flash. Tests had shown that such landing pages have poor conversion rate.

Effective Sales Copy: – You need an effective sales copy which can push your visitor to take desired action. The content of your landing page should be short and straightforward. Break big paragraphs to short ones and use effective titles.

Easy To load: - An idle landing page should load in less than 8 seconds. Many people in remote areas are still using the dial up connection. Your landing pages should be able to load quickly even on slow connections.

Test, Modify and Test again: – Testing a landing page is very important to understand the behavior of your visitors and increase the conversion rate. It’s always good to create multiple landing pages for a same campaign and then see which page converts most. After that you can make more improvements to that landing page and test it again.

John Tumbler is a freelance writer who writes on Landing page optimization, gadgets, Technology and Internet marketing.

Photo Credits: affiliatesummit

Originally posted 2009-09-23 12:47:31. Republished by Blog Post Promoter

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When it comes to search engine optimization for a website, one of the key strategies that you should be using is to make use of meta tags on every individual web page within your site, especially when it comes to the title tag. So what is the title tag, and how can meta tags be used for search engine optimization in order to increase your search engine page ranking?

The title meta tag is the tag that search engines are relying heavily upon in order to determine what a specific website or web page is actually about. The best way to create a title tag is to create a short and concise description of what the web page is about that makes use of one or a couple of the web page’s primary keywords. One of the most common mistakes that is made when creating meta title tags is that people often try to stuff too many keywords into the title. The search engines may interpret this as being keyword stuffing, which is a frowned upon practice that search engines do not like, and putting too many keywords in your title tag may also take importance away from the keywords that are the most relevant.

Another thing that you need to keep in mind with your meta title tags is that your title tags will be visible in the search engine results with the link to your website. You want to keep a nice balance between readability and enticing nature in order to attract humans and search engines alike. If your title tag is only search engine friendly but not human reader friendly, then you will not get many return visitors. No one is going to want to follow a link if it looks like a bunch of gibberish, even if it is coming up high in the results on a search engine for your keywords.

When reading the title tag for your web page, search engines give the most importance to the beginning of the title. The shorter the title, the more weight each word will end up receiving as a result. If you use a longer title that has more words, then each word is going to seem less important and therefore less relevant when it comes to the search engine results.

You should only be using the words that are absolutely necessary, and that have the most relevant use. Don’t simply string together a bunch of useless keywords because it will not benefit anyone.

Creating meta tags that are friendly both to visitors and search engines can be tricky, but it is an important part of optimizing your site as a whole and every individual web page for search engine friendliness while still appealing to your human visitors. It is the balance between the two that makes for a good website.

Photo Credits: striatic

Originally posted 2009-05-11 05:16:27. Republished by Blog Post Promoter

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You are probably already aware of how important link building is, and how important it can be to select the right meta tags, and to select frequently searched keywords that can be added to your website for the purpose of boosting search engine optimization or SEO, but are you also aware of how easy, inexpensive and effective it can be to use fresh and unique website content to drive an increase of traffic to your website through SEO? This is one of the cheapest and easiest ways to garner higher rankings in the most popular search engines like Google, MSN and Yahoo, and it requires little to no technical expertise at all.

If you add fresh content to your website regularly, you will be effectively increasing the visibility of your website by boosting your search engine rankings naturally and easily.

It is important that you avoid making the SEO mistake that so many other websites are making, which is that they are failing to add new, fresh and unique content to their websites on a regular basis. They spend hundreds of dollars or even thousands of dollars designing the look of their website, and then it fails in the search engines because they believe that once the website is running, their job has been completed. The truth is, if you stop updating your website once you have taken it live, you are doing something very wrong.

Why is this? This is because search engines love and feed on fresh and unique content. This is so true, in fact, that they literally troll the internet specifically looking for websites that have updated their contents. In the world of search engine optimization or SEO, content is the king.

Adding fresh content will help to significantly improve your search engine results, because search engines are literally constantly on the lookout for websites that have updated content, making sites with fresh and new content the best on the web. You can easily give these search engines what they are looking for simply by regularly updating the content that is on your website, adding informative articles and refreshing the content on other pages. Your content should never simply sit still or stagnant unless you don’t want people looking at it.

If you are unsure about writing the content yourself, you should have no trouble finding help online as there are plenty of proficient writers capable of writing niche specific content for your web pages, you simply need to know where to look and what to ask for. SEO writers are writers that specialize in search engine friendly website content creation, and they will deliver polished work that is web ready. They can write search engine friendly content for your website that is written specifically so that it can be found and indexed by search engines, and they will write website content that uses your keywords naturally and in a fitting manner in order to benefit your human readers as well. SEO writers are designed to write with your marketing goals in mind, so if you are afraid to craft your own content, do not be afraid to ask for some assistance.

Photo Credits: Gaetan Lee

Originally posted 2009-04-29 05:08:53. Republished by Blog Post Promoter

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Continued from part one.

While it is true that some websites are going to correct you if they think you meant something else, but this is only if a word you entered is more commonly spelled in some other manner. If the word isn’t suspected to be spelled wrong, how will the searcher benefit?

Here is something else to consider: Even when the search engine knows that a word is being misspelled, it is still going to return results. So it may be saying “Did you mean misspelled?” when you type in “mispelled”, but it is still going to display results with the misspelled word in place. So who knows if there’s a company, a person or a place out there that is spelling their name differently from yours? Your valuable visitors and traffic may be going somewhere else because they were looking for you but they mistakenly found someone else instead. The search engines are going to return results whether they perceive the word to be misspelled or not. Would you rather appear in the search engine results page when the keyword terms are spelled correctly, or incorrectly as well?

While many people using search engines may simply click on the top link and then continue to search using the right spelling of the word, there are also users that are probably not going to do this. They will choose, instead, to forge ahead, and to select whatever site appears first on the list regardless of whether or not the words are being spelled correctly. When all of your words in your content are spelled correctly, and you are only optimizing your content for the words that are spelled properly, then those users are never going to find your content because they only see the results that are spelled improperly. Is this a big deal? Is this going to affect you in any way? The most important question to ask you is this: How many visitors are you losing?

Anyone is capable of making a mistake: This truth has never become more evident than it has online. Casual surfers online are creating misspelled words all the time, to the point where businesses are learning how to capitalize on the most commonly misspelled terms and words. These companies are focusing on common misspellings in order to sweep up all of the traffic that would be accidently diverted away from them. They are enjoying a great increase in traffic as a result of this. Think about how quickly people are surfing online, and you will more than likely realize that there are likely to be misspellings occurring with every passing moment.

People are misspelling product names, city names, celebrity names and even common words, and these misspellings are happening constantly and all over the world. How can you ensure that they help you gain traffic rather than hurting your ability to attract people to your website?

Photo Credits: davitydave

Originally posted 2009-11-25 03:33:05. Republished by Blog Post Promoter

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In the past, people that were trying to rank their website in search engines would make use of misspelled search engine keywords because they wanted searchers to find them even if they were incorrectly entering certain keywords. Today, most search engines now automatically offer suggestions that are designed to correct these misspellings in search strings, and yet many websites are still trying to focus on ranking for misspelled search engine keywords. Why is this? How is ranking for misspelled search engine keywords going to affect your website traffic?

It is completely common for people to make minor spelling errors when they are searching for things online. When typing in search engine keywords, typing in a misspelling used to mean that people looking for your website would be unable to find it. Luckily, things have changed and now most search engines are making suggested spellings when certain words are spelled in correctly. For example, should someone be searching for “search engine optimization” and accidently type “search engine optimisation”, a search engine like Google would ask “Did you mean “search engine optimization?”

You may spend a of time in the process of web writing, trying to make every single page on your website perfect by ensuring that the phrasing is right and that all of the working is perfect. How long do most searchers online spend when they are typing keywords into a search engine? Misspelled keywords and errors in grammar are absolutely common, and they are actually also the source of many nightmares in search engine utilization. So, what is the nightmare in question? You may end up seeing your website located on the very bottom of a search engine results page, even when your keyword density is spot on.

Within a single region as well as across the globe, you are going to find people that pronounce and spell words completely differently than one another, as well as differently from you. People tend to spell things in their very own fashion as well, and sometimes this is going to skew their search engine results. In many cases, they may not even realize that they are spelling something wrong or making any mistakes while they are entering information in online. Places, names and buildings can be commonly misspelled within a search string, but many additional keywords are also wrongly typed including some that are innocuous. Is your website attempting to cover these keywords as well?

But wait a second – Aren’t many major search engines putting a fail safe in place for just this occasion? Aren’t these search engines becoming so user friendly in this day and age that they can pick up on accidental spelling errors, correcting them automatically?

Continued in part two.

Photo Credits: Nancy Wombat

Originally posted 2009-11-23 03:28:47. Republished by Blog Post Promoter

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Every blogger is looking to achieve the exact same thing: They are hoping to be read. There are millions of bloggers that give the idea a shot but then eventually give up because they feel like nobody is reading them. They feel like if they are unable to get blog traffic, then why should they even try?

If you feel like you are currently in this position, try not to give up. It is easy to get blog traffic and to gain loyal readers if you are willing to keep blogging. Here are five methods that you can use to get blog traffic where previously you were struggling to gain readership.

1 – Maximize your use of RSS.

Your blog will come with built in RSS capabilities, and you should make sure to be taking advantage of these. The easier it is for people to subscribe to your blog, the easier it will be for you to get blog traffic when you need it.

2 – Build links from other websites.

Search engine spiders use links to navigate the web and index the websites that they find. What this means is, the easier that you make it for the search engines to find you, the easier it will be for you to get blog traffic through search engine results pages. It really is this simple.

3 – Write and syndicate content articles.

Websites and blogs alike are both hungry for content, so if you are willing to deliver this content, then you really cannot go wrong. You will earn new traffic every day, and this flood of traffic will begin as soon as your first article has been posted.

4 – Comment in other related blogs.

Blogs are designed to act as conversations. If you have insights to add to a conversation, or a comment that you want to make, by all means, make it. Leave your e-mail address and a link back to your website, and you will actually be able to get blog traffic simply by participating in online conversations elsewhere on the internet. This is a quick, easy and interactive way to get blog traffic when you are looking for more visitors to your website.

5 – Keep blogging!

The more content that you have, the more visitors you will have, because blog readers love content and are constantly looking for fresh and new information and content. If you provide it, they will find it, and if you continue to provide it, they will continue to return time and time again to read it. It really is this simple. Content is one of the most vital aspects of the blogging process. If you are not posting content, your visitors will never find you or have a reason to stick around once they do.

Bonus Tip

WordPress blogs can make use of Related Websites plugin. Sign up for Blog Traffic Exchange to leverage your content and readership for even more blog traffic. Get quality links to and from your site with other Blog Traffic Exchange members. It’s simple, easy, and indispensable, but don’t just take my word for it. Try it! Learn more about the Related Websites plugin, what it is, how it works, who is eligible and how to get it.

Photo Credits: Sue Richards

Originally posted 2009-07-15 05:02:41. Republished by Blog Post Promoter

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• Corporate Blogging May Be Right For You If you are trying to get more consumers interested in your products and your company in general, you may want to consider adding a corporate blog to your website. These are quickly becoming very popular and thousands of companies have found that they are an incredibly effective means of adding......
• Getting a Better Corporate Blog Ranking pt 1 If you ask ten different bloggers about the best way to increase your search engine ranking for your corporate blog, you will certainly get at least ten different answers. There are a myriad of different ways that you can increase your blog's search engine rankings in the top search engines......

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