Blog Traffic Exchange

If you’ve got a blog with enough traffic, you might want to monetize the space by drawing in advertisers. If your blog is new, it’s going to be a hard sell to get people to want to advertise on your blog but you can do it.

Whether your blog is new or established, you’ll want to draw up a pitch. This should include a page that shows where the ad would be and how big it is. Even if you’re brand new, if you pitch to an advertiser they’ll need this information. Don’t worry about setting a price. You have no idea how valuable the ad space is going to be them yet, most likely.

Go to other blogs that have similar content to yours and make a list of the people who are advertising there. These are the advertisers you want to contact and make pitches to. They obviously buy ad space in blogs like yours, so they’re an easier sell than someone who might offer products or services that your readers can use but who don’t advertise in blogs.

You can do one of two things at this point. You can offer them free space for a limited time, say a month or two, or you can offer them ad space at a very low introductory rate.

Free Blog Ad Space: If it sounds crazy to offer an advertiser free blog space, consider how much that space is worth to them. If you’re a blog with high traffic, then just show them your stats and offer them a price. But if you’re new or you have low traffic, offering them a free short-term spot can entice them to try it because they’ve got nothing to lose.

Use a plug-in to track how many hits the ad gets and to track page views and statistics if you’re not doing that already. Then before the free time runs out, if the numbers look good enough then present the advertiser with those numbers and offer them a price to continue the ad.

Low Cost Ad Space: If you’d rather try a very low introductory offer, the principle is the same. You offer low cost ad space, and when the traffic starts to improve and their ad is getting more hits, then you raise the ad space rate. If the traffic is worth it to them, they’ll continue the ad.

You can actually increase your chances of gaining advertisers by really focusing the content toward those advertisers, making good use of keywords. By doing this, you can try one more approach.

Send people to the potential advertiser’s website without approaching them first. Use good keywords and targeted traffic to attract people who would want to click on that link. Track your statistics, and after a month or whenever the numbers are looking good, present the potential advertiser with the business you’ve sent them to show that you know how to send traffic to advertisers (and inherently they know that you could send the blog traffic to their advertisers instead).

Photo Credits: Arturo de Albornoz

Originally posted 2009-06-08 05:02:11. Republished by Blog Post Promoter

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If you have a blog, you want to keep readers coming back. You can attract readers in a variety of ways, but keeping them is a little harder. You may end up high in the search engines for tons of keywords and pull in tons of unique page views. But how do you keep these new blog readers interested enough to come back again?

Many bloggers don’t. They do all the right things to get people there, but fail at engaging people enough that they’ll come back to read some more. What are the tricks, then, to keep readers coming back to your blog?

There are no tricks, which is a good thing. Tricks are hard. The techniques to get people coming back are instead just common sense that many people seem to forget when they’re writing their blogs. The main technique is to actually write something someone wants to read.

Obviously, your blog has to be interesting. If you get tons of unique page views and no comments at all, then the people reading your posts don’t find them interesting enough to comment on, and they’re probably not coming back.

If you’re using SEO in your posts, then you’re blogging correctly for the search engines. But don’t forget to actually make the posts about something, too. A post about shoes that simply goes on to say that you could pick a red shoe, or blue shoes, and there are 800,000 different kinds of shoes without ever offering anything but that kind of fluff won’t get people to come back. If you explain the benefits of choosing the red shoe over the blue one, then you have actual content.

Make sure that your content is actually something people need to know. Really bad SEO writing about those shoes, for example, might manage to get the keywords in a good number of times and still be about more than listing types of shoes. That doesn’t mean it’s good.

A really unimaginative person who doesn’t have anything to say about shoes might write a post about how you could choose red shoes over blue shoes because you like red better. Or that red shoes are different from blue shoes because one is dyed red . . . and the other, blue. This kind of SEO writing is all over the Internet. It might pull in keyword-related traffic, but who will come back for more of that?

To keep readers coming back to your blog you have to engage them somehow. Don’t use a keyword-stuffed post about nothing, making it interesting at the same time-it’s not that hard to do. How-to posts are very popular, as are posts with useful lists like “Top 10 Reasons Red Shoes are Better than Blue.”

Just don’t stop at a catchy title. Actually deliver what you said you would. Give the reader something interesting enough that they’ll want to check back later to see what else you might be writing about in your blog and you’ll keep the reader coming back.

Photo Credits: cleverCl@i®ê

Originally posted 2009-06-01 05:30:15. Republished by Blog Post Promoter

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