December 28th, 2011 — SEO, Web Traffic, WordPress
If you have been in the internet marketing scene at all, even just for a short time, then you are already probably aware of the fact that blogs that are search engine optimized properly tend to achieve greater and faster rankings in search engines like Google than other websites and blogs. The question remains, though, how can your blog best be optimized for Google?
The best blogging platform that is out there right now is called WordPress. It is completely free to use, simple to install, and Google tends to really love it. Here are some of the things that you can do to optimize your WordPress blog in order to achieve high rankings in Google.
1 – First and foremost, do your keyword research.
If you are not doing proper keyword research, then you are going to stand a very small chance of ever ranking high in any search engine, let alone Google. Developing a working list full of viable keywords is absolutely a must. The best tool that you can use to optimize your keywords for your WordPress blog is the free keyword tool that Google offers. While conducting your keyword research, there are some things that you need to consider including the number of monthly searches, the number of optimized websites that are already using that keyword, and how much competition you will be facing.
2 – Next what you are going to want to do is to customize your WordPress blog specifically for search engine optimization in Google.
You can log in to your dashboard, for example, and change the default permalink structure to something that Google much prefers to see. Click on the radio button for “custom”, and type in /%postname%/ — What this will do is change the default structure for the addresses for your posts so that the name of the post will be in the URL rather than the post date or post number. This allows you to optimize your blog posts by putting keywords in your titles, and having those keywords appear in your URLs, which Google pays attention to when determining how to rank you. This structure is definitely much better when it comes to SEO purposes, so if you are not following this permalink structure already, then you need to change it as soon as possible.
3 – The next thing that you need to do is to download and install the “All in One SEO Pack”, which can be found on Google and uploaded to your Plugins folder in your blog.
Activate it from the dashboard, and you will begin to see new ways to improve your rank in Google. This is a neat plugin that can really help out your SEO endeavor if you are willing to download and install it. Make sure that you go to your Settings area and update the ping list under Writing so that every time a new blog entry is posted, the blogging services will be automatically notified.
Photo Credits: jeffmcneill
Originally posted 2009-05-04 05:24:05. Republished by Blog Post Promoter
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November 1st, 2011 — Blog Tips, Readership
Today, having a blog on the internet is just about as common as having an e-mail address. E-mailing and blogging actually share a number of the same purposes, such as that they are allowed to spread ideas, provide people with information and to promote online businesses. Blogs originally served, however, as online journals and diaries. Now that blogs are serving so many other functions, learning how to retain every blog visitor that you attract to your website is more important than ever.
Blogging has absolutely become an essential tool in internet marketing, especially for people that are trying to earn an income online. Learning how to write a blog effectively has taken on more significance and importance than ever before. Blogs that are poorly written simply are not successful, and they struggle more when it comes to blog visitor retention. If you want your blog to be successful then you need to turn it into a blog that is popular and highly inviting. Here are some techniques for better writing in your blog to improve your blog visitor retention.
Tip #1 – Try to keep your blog entries short and sweet. Clear and concise blog entries generally have the best blog visitor retention rate. Many people that read blogs are not looking for length – So say what you have to say in a clear and concise manner and move on.
Tip #2 – Make sure that you are thinking about the audience that you are trying to cater to when you write your blog posts. You should be conducting research based on how well known your particular niche is. Don’t write a blog on a topic that is so obscure that you are only going to have small blog visitor numbers.
Tip #3 – Write in a tone that is light and conversational. You should be writing to your readers as if you were talking to them on a face to face basis.
Tip #4 – Write about topics that are interesting, relevant and informative. You should be entertaining and you should be informative while you are supplying information that is relevant and useful.
Tip #5 – To boost your blog visitor retention numbers you are going to want to make sure that your blog is well designed. Avoid distracting and flashy colors and images and leave out the clutter, it’s just a waste of space.
Tip #6 – Make sure that there are always links included in your blog. Link to products, services and other useful resources, including your own and other people’s websites as well.
Tip #7 – Make sure that you are using search engine keywords on your blog, including in your blog title, your blog posts and links that you create for the maximum amount of search engine optimization.
Photo Credits: Ozyman
Originally posted 2009-11-04 03:59:23. Republished by Blog Post Promoter
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October 13th, 2011 — Blog Tips, Blogging, Writing for Your Blog
Most businesses today recognize the power of blogging and are using it to their advantage. Everyone from the bigger companies to much smaller businesses are taking advantage of the free advertising and wonderful increase to website traffic that can be gained from successful blogging. There are some mistakes that you should avoid if you are blogging for your business. Unfortunately, these mistakes have been learned the hard way, but you can learn to avoid these mistakes before they happen to you.
The most common mistake that people who are Internet marketing make is only blogging when there is available time. Anyone who is working in Internet marketing knows that there is no extra time and blogging must be scheduled. If you want your blogging efforts to be successful, you must blog with consistency. The readers of your blog will soon become tired of waiting for the next time you have available time to update your blog and move on. This is lost traffic for you that may never return again.
Poorly written content on your blog makes you sound unprofessional. A blog is intended to establish you as an expert. How much of an expert can you be if the content of your blog is full of grammar and spelling mistakes? Take a little time to go over the content before you post it to make sure that the typos are all corrected and everything is grammatically correct. This will protect your image as an expert in your field.
Allow your blog readers to comment on your content. Many people are so afraid of negative comments that they simply don’t allow them at all. Blog readers love to have the ability to voice their own opinion on the content on your blog. If they find that they can’t comment, they will simply move on from your blog to one that allows them to make comments. You can always filter the comments and approve the ones that you want. At least your readers will have the option.
Your blog must link to your website or products that you are selling online. Why do you have a blog? Chances are it is to sell your product and increase the traffic to your website. However, if you don’t link to your website and finish the job, you are just wasting your time and effort.
Do not stuff your blog with keywords. They must flow through the content naturally or people will see the blog as nothing more than a piece of marketing material. Quality marketing does not appear to be marketing and a sales pitch should never sound like a sales pitch. The readers of your blog should be interested in the content and never feel as though they are being marketed to or you will lose them.
If you learn these mistakes and avoid them like the plague, you will increase the traffic to your website and gain the business that you want and need. It is very competitive online and avoiding these mistakes will avoid some very costly mistakes.
Photo Credits: SuziJane
Originally posted 2009-06-17 05:23:35. Republished by Blog Post Promoter
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