January 22nd, 2012 — Advertising, Blog Design, Blog Tips, Conversion, Guest Blogger, Statistics
by John Tumbler, guest blogger
The landing page is the first page of your website where a visitor visits. Each website/company has its own landing page where they are driving all their traffic even if they are unaware of it. A visitor can reach your landing page either from Search Engine Results, online advertisement, email marketing or any other method. Therefore, creating a killer landing page can put a remarkable effect on your conversion rate and can increase your online sales or can help you in fulfilling your other desired goals which you want to attain through your landing page.
Tips to Create Killer Landing Page that Sells:
Custom Landing Page for Each Offer: – You need to create custom landing pages targeting a specific offer. The title and text of the ad which send visitors should be similar to the landing page. Don’t send all your traffic to your homepage or to a page which contains information about other offers too as these things can deviate the user mind and your conversion rate could be low.
Clear Call to Action: - Your landing page should have clear call to action which you want your visitor to take. A call to action could be to purchase a product, providing information or any other thing you want your visitor to do.
No Unnecessary Information: – Your landing page should contain only that Information which is required for your visitor to take decision and to perform desired action. Don’t fill your landing page with unwanted information as it can distract your visitor mind and you won’t be having a good conversion rate.
No Distractions: - There should be no distractions on your landing page as it can put your visitor in confusion and change his decision. Don’t put any distracting navigational links. Landing page is not for browsing the site it’s for conversions.
Keep it Simple: - Keep your landing page simple. Avoid using lot of images and Flash. Tests had shown that such landing pages have poor conversion rate.
Effective Sales Copy: – You need an effective sales copy which can push your visitor to take desired action. The content of your landing page should be short and straightforward. Break big paragraphs to short ones and use effective titles.
Easy To load: - An idle landing page should load in less than 8 seconds. Many people in remote areas are still using the dial up connection. Your landing pages should be able to load quickly even on slow connections.
Test, Modify and Test again: – Testing a landing page is very important to understand the behavior of your visitors and increase the conversion rate. It’s always good to create multiple landing pages for a same campaign and then see which page converts most. After that you can make more improvements to that landing page and test it again.
John Tumbler is a freelance writer who writes on Landing page optimization, gadgets, Technology and Internet marketing.
Photo Credits: affiliatesummit
Originally posted 2009-09-23 12:47:31. Republished by Blog Post Promoter
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December 25th, 2011 — Advertising, Social Networking/Bookmarking, Web Traffic
If you are not already making use of Facebook as a method of marketing your business or niche, then you are absolutely missing out on a great opportunity to reach out to hundreds of millions of active users. Today, Facebook has become one of the most popular online social networking websites, making it a veritable untapped network for traffic and business. People spend a great amount of time online on the Facebook website looking to make new friends, interact with people, play games and interact within interest groups. When you make it possible for your advertising message to travel to these people through Facebook, you will absolutely see a spike in the amount of website traffic that you attract, and you will also see more members, more subscriptions, more sales and more inquiries as well.
One of the biggest questions that people ask is how it could be possible for a business to leverage Facebook for the purpose of marketing a product or a service. Here are three of the possible ways for you to advertise your business, product or service through Facebook social networking.
1 – Social Ads on Facebook –
This is one of the most straight forward ways that you can promote yourself on Facebook. You can use social ads to target people based on a number of different functions including age group, gender and interest for example. By targeting your ads in this manner, you can increase your CTR, which is your click through rate. This will give you more visitors to your site and also an increase in the number of customers that you are able to attract. Make sure to throw a picture up in your ads because ads with images capture more attention and tend to attract more clicks as well.
2 – Groups and Pages on Facebook –
You can create groups and pages for your business, company or website on Facebook, and then you can get people to become a fan of your page or to join your group. Use the invite function for groups to get all of your friends to join, or tell your friends about your page so that they can become a fan. Both pages and groups are two excellent channels that you can use to gather more potential customers as well as to build more brand awareness on Facebook.
3 – Facebook Word of Mouth –
Selling to a friend is always going to be easier than selling the same thing to a stranger. You should try to get to know more friends simply because there are so many active users on the Facebook site. Join groups with some kind of relation to your product or your business and socialize with the members of those groups to make new friends and acquaintances. When people get to know your business and begin to really trust it, they will be much more likely to buy from you.
Photo Credits: mandiberg
Originally posted 2009-05-01 05:16:04. Republished by Blog Post Promoter
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October 29th, 2011 — Blogging, Music / Audio / Video
Perhaps you have not noticed that there has been a tremendous explosion in the way of online media, especially throughout the past couple of years. Now that hosting and bandwidth are becoming significantly less expensive, and because publishing tools are becoming better, simpler and cheaper, it has never been easier for people to get online and express themselves via a wide variety of different means, including but not limited to blogging in text, posting images, deciding to post video blog content and audio blogging or podcasting just to name a few. Although it is impossible for anyone to truly know for sure, it has been estimated that there are more than 100,000,000 weblog entities online. Can you imagine this? There are more than 100 million weblog sites online. Are you writing in a weblog yet?
Here are three ways that you can use video to spice up your weblog the right way.
>> Search popular video sites to look for videos that you can post or link to in your blog. If you search for “online video” in Google or MSN, you will find half a billion different results online. You can narrow this search down considerably by typing in different keywords, or you can simply go to some of the big video websites such as YouTube, Mevio and MetaCafe. There are also a wide variety of different specialized video websites specializing in allowing you to post video blog content, such as news videos, music videos or comedy videos for example. Find videos that apply to the concept of your weblog, and post them, link about them or talk about them in your weblog.
>> Subscribe to popular podcasts and video weblog websites and they will give you inspiration so you can post video blog content too. Subscribe to these blogs posting media that you appreciate, and reference them, link to them and talk about them as often as you can. If you refer to them, you may just be able to convince them to reference you back, improving your blog over time.
>> Create your own weblog videos to share with other bloggers and readers when you post video blog content online. It does not require a professional quality studio or a complicating piece of editing software in order for you to make a good video to post in your weblog. Typical webcam setups and digital cameras with video capabilities are usually enough to do the trick, meaning that if you already have a camera, you may be good to go. Just make a video, post it in your weblog and see what people have to say. Many people prefer blogs where they can see who they are conversing with, so posting a video weblog occasionally can do a world of good for you and the success of your blog presence online.
Including media on your blog such as video weblog postings can be great for creating exposure for you online, so if you have camera that has video capabilities, start making a video today and post it in your weblog!
Photo Credits: sustainablerotterdam
Originally posted 2009-07-01 05:13:53. Republished by Blog Post Promoter
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October 24th, 2011 — Blog Design, Blog Tips, Blogging
When it comes to blog improvement, one of the considerations that you might want to make relates to the design of your blog, as changing up the design of your blog can also have an impact of the quality of your blog and the functionality of your blog as well. Here are some tips for blog improvement in the area of your blog design and blog appearance.
Blog Improvement Tip #1 – Change the theme of your blog.
Do you remember the last time when you changed the theme of your blog? If you are using WordPress for your blog, then you probably know that there are thousands of different themes that are available for you to use for free. You can give your blog a fresh and new look simply by improving upon the theme of your blog.
Blog Improvement Tip #2 – Consider purchasing a premium theme for your blog.
If you really are interested in upgrading the theme of your blog and you are willing to spend a little bit of money in the process, consider buying a premium blog theme. With a premium theme, what you get is a highly functional and well designed theme and typically support from the theme designer as well.
Blog Improvement Tip #3 – Pay someone to help you with a custom design.
Stepping things up just a bit from the previous tip, you may also want to consider paying a blog theme designer to develop a unique, customized theme just for your website or blog, or if you are proficient enough you can design your own blog. If you are really serious about having a well designed blog, then this is the route that you should take.
Blog Improvement Tip #4 – Get a custom logo designed for your blog.
Another way that you can greatly enhance the appearance of your blog is to add a logo or improve upon your logo. Having a logo adds to the branding for your blog, giving readers and visitors an image that they can associate with your blog.
Blog Improvement Tip #5 – Use images in your posts.
One of the ways that you can easily improve the appearance and the visual impact of the blog posts that you make is to include images in your blog posts. You can find images on Flickr that are shared under creative commons, or you can spend a few dollars buying high quality images from places like Stock Xpert and iStock Photo to add images that are relevant to the subject of your blog posts to all of the posts that you make.
Blog Improvement Tip #6 – Change the color scheme of your blog.
Another way that you can offer a fresh new look for your blog is simply to change the color scheme up. This is something that can be relatively simple, and that often only requires making changes in the CSS file for your blog style. If you need help choosing a color scheme, there are a lot of resources on the internet to help you find complementing colors.
Photo Credits: Robert S. Donovan
Originally posted 2009-10-28 03:20:17. Republished by Blog Post Promoter
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