WordPress as a Website: 4 Great Reasons

websiteWhen you think of WordPress you probably think of blogging. That’s how most people use it. They sign up for a free blog and start posting about a variety of things. Some blogs are very specific and targeted while others are just general every day kind of blogs. You might not be aware of it, but some excellent looking websites are also using WordPress without using it as a blog at all.

Ease of Use: WordPress is designed for the masses. That means there’s really no specialized knowledge necessary to sign up for a blog and get started. If you want to go beyond the free blog and take advantage of their premium features, they’re thrilled. So they lead you through it step-by-step to make it easy.

Deciding to go from a free blog to hosting a domain with your blog as your site is fast, inexpensive and easy. At that point, your .com address contains the blog, which you can arrange pretty much any way you want.

Built-in Tools: Using the blogging and content tools provided by WordPress, it’s easier for many to create a great looking website than it is to use a more complicated piece of software. To create a WordPress site you don’t need an HTML editor or some “what you see is what you get” (WYSIWYG) software to help you build the site. You can still use these, for the most part, but you can also do the same things right through the WordPress interface, including using CSS.

You also won’t need a tool for uploading like an FTP client, and you won’t need to learn a complicated file manager or control panel. If you’ve chosen a theme and made a few blog posts, you already understand how making changes in WordPress works. There’s really no learning curve in going from free blog to website.

Search Engine Friendliness: WordPress blogs, if they’re using keywords and contain relevant content, can rank high in searches on those keywords. Google tends to favor some sites over others, while completely ignoring some domains. Content on WordPress tends to be favored. So your website, as long as you actually do concentrate on keywords and content a bit, will probably have a better chance at showing up in search engines than if it were hosted somewhere else.

Popularity and Community: If you’re not paying WordPress and website experts to do your website for you, then the idea of setting up a website anywhere, let alone on WordPress, is probably daunting. But because WordPress is so popular and used by so many people, it’s easy to get help with a problem.

If you have your website set up with Host X and you’re having problems with the PHP, you can wait to hear back from them or do an online search and try to find the exact problem in the exact server configuration in detail. But the WordPress community has active forums where you can ask questions. And chances are your blogging question has already been asked and answered, so your problem could be solved with a quick search.

Photo Credits: josef.stuefer

Originally posted 2009-05-22 05:58:31. Republished by Blog Post Promoter

Search Engine Optimization Keyword Analysis

keywordsKeyword analysis is an important part of search engine optimization or SEO, because your keywords will play a vital role in numerous different facets of your website design, creation and ongoing development. Before going into the details about what keyword analysis is, you should first understand a little bit about the SEO process, or how it is that SEO works. The main steps that are involved in the search engine optimization process are to map out a keyword strategy, to optimize the structure of the website, to develop the optimized content and web pages, to launch the link building and advertising or promotional campaign, to analyze the results, and then to refine those results to create even better results.

You should understand at this point that the first step in any good SEO campaign is the keyword analysis step, as this helps to map out what your plans are for the entire search engine optimization campaign. You want to analyze your keywords and then map them out in relation to your website theme and website content. There are a number of different tools available on the internet that will make this process infinitely easier, and Google offers several for you to choose from. Some keyword analysis tools cost more than others, so make sure that you shop around and choose an answer that will suit you not only in capabilities but also in price as well.

You can start off by using free tools for keyword analyzation on your website. Two of the best tools to begin with for this purpose are the external keyword tool from Google, and the free Word Tracker tool. Any time that you are planning a new website you should use these tools to come up with a main keyword phrase that represents the entire theme of your website, and then you should break it down into sub keywords and keyword phrases that come with less competition attached to them. This is possible with the external keyword tool from Google. When you load up the web application, you just have to enter your main keyword phrase into the box and click a button and you will get a whole host of different keyword ideas that you can play around with.

You should be brainstorming in order to find out what keywords and keyword phrases best suit the main keyword phrase for your website, coming up with a sizable list in the process. Next you should discover the core keywords that relate the most closely to the theme of your website. Next you are going to want to create a cluster of keywords, using some low profile keywords to dilute them. Finally, you should be adding this cluster in to your articles and web pages in order to improve the keyword ranking for your web site and in order to improve the search engine optimization for each individual web page.

Photo Credits: fakelvis

Originally posted 2009-05-18 05:44:45. Republished by Blog Post Promoter

Google SEO for WordPress Blogging

googlesearchIf you have been in the internet marketing scene at all, even just for a short time, then you are already probably aware of the fact that blogs that are search engine optimized properly tend to achieve greater and faster rankings in search engines like Google than other websites and blogs. The question remains, though, how can your blog best be optimized for Google?

The best blogging platform that is out there right now is called WordPress. It is completely free to use, simple to install, and Google tends to really love it. Here are some of the things that you can do to optimize your WordPress blog in order to achieve high rankings in Google.

1 – First and foremost, do your keyword research.

If you are not doing proper keyword research, then you are going to stand a very small chance of ever ranking high in any search engine, let alone Google. Developing a working list full of viable keywords is absolutely a must. The best tool that you can use to optimize your keywords for your WordPress blog is the free keyword tool that Google offers. While conducting your keyword research, there are some things that you need to consider including the number of monthly searches, the number of optimized websites that are already using that keyword, and how much competition you will be facing.

2 – Next what you are going to want to do is to customize your WordPress blog specifically for search engine optimization in Google.

You can log in to your dashboard, for example, and change the default permalink structure to something that Google much prefers to see. Click on the radio button for “custom”, and type in /%postname%/ — What this will do is change the default structure for the addresses for your posts so that the name of the post will be in the URL rather than the post date or post number. This allows you to optimize your blog posts by putting keywords in your titles, and having those keywords appear in your URLs, which Google pays attention to when determining how to rank you. This structure is definitely much better when it comes to SEO purposes, so if you are not following this permalink structure already, then you need to change it as soon as possible.

3 – The next thing that you need to do is to download and install the “All in One SEO Pack”, which can be found on Google and uploaded to your Plugins folder in your blog.

Activate it from the dashboard, and you will begin to see new ways to improve your rank in Google. This is a neat plugin that can really help out your SEO endeavor if you are willing to download and install it. Make sure that you go to your Settings area and update the ping list under Writing so that every time a new blog entry is posted, the blogging services will be automatically notified.

Photo Credits: jeffmcneill

Originally posted 2009-05-04 05:24:05. Republished by Blog Post Promoter

Unique SEO Content

ducksYou are probably already aware of how important link building is, and how important it can be to select the right meta tags, and to select frequently searched keywords that can be added to your website for the purpose of boosting search engine optimization or SEO, but are you also aware of how easy, inexpensive and effective it can be to use fresh and unique website content to drive an increase of traffic to your website through SEO? This is one of the cheapest and easiest ways to garner higher rankings in the most popular search engines like Google, MSN and Yahoo, and it requires little to no technical expertise at all.

If you add fresh content to your website regularly, you will be effectively increasing the visibility of your website by boosting your search engine rankings naturally and easily.

It is important that you avoid making the SEO mistake that so many other websites are making, which is that they are failing to add new, fresh and unique content to their websites on a regular basis. They spend hundreds of dollars or even thousands of dollars designing the look of their website, and then it fails in the search engines because they believe that once the website is running, their job has been completed. The truth is, if you stop updating your website once you have taken it live, you are doing something very wrong.

Why is this? This is because search engines love and feed on fresh and unique content. This is so true, in fact, that they literally troll the internet specifically looking for websites that have updated their contents. In the world of search engine optimization or SEO, content is the king.

Adding fresh content will help to significantly improve your search engine results, because search engines are literally constantly on the lookout for websites that have updated content, making sites with fresh and new content the best on the web. You can easily give these search engines what they are looking for simply by regularly updating the content that is on your website, adding informative articles and refreshing the content on other pages. Your content should never simply sit still or stagnant unless you don’t want people looking at it.

If you are unsure about writing the content yourself, you should have no trouble finding help online as there are plenty of proficient writers capable of writing niche specific content for your web pages, you simply need to know where to look and what to ask for. SEO writers are writers that specialize in search engine friendly website content creation, and they will deliver polished work that is web ready. They can write search engine friendly content for your website that is written specifically so that it can be found and indexed by search engines, and they will write website content that uses your keywords naturally and in a fitting manner in order to benefit your human readers as well. SEO writers are designed to write with your marketing goals in mind, so if you are afraid to craft your own content, do not be afraid to ask for some assistance.

Photo Credits: Gaetan Lee

Originally posted 2009-04-29 05:08:53. Republished by Blog Post Promoter

The Key to Blogging for Profit

profitIn the last two blog posts, we talked about identifying and banking on your strengths, and identifying and banking on your sources of traffic. Any time that you find a significant source for blog or website traffic, there are almost always going to be ways that you can build even further on that traffic, which is a key to blogging for profit, or any type of blogging for that matter.

  • When you notice that there is a lot of traffic coming to specific posts in your website from Google, then it could be helpful for you to optimize those specific pages for the types of keywords that people seem to be searching for in order to increase your traffic even further. Look at your keyword density, link to that page from other pages on your blog using good anchor text, and try tweaking your titles as a way to get started.
  • When you are noticing that another blog is linking up to yours, then what you have is an opportunity to create and build up a relationship with that particular blog. You should strive to get to know the writer better, thanking them for their link, and you should submit other blog posts that they may find useful, and make an attempt to link up to them as well.
  • When you are noticing that a social media site is sending you traffic, then this is a signal that you need to get involved on that social media website. Do some analysis regarding the types of content that perform well on the site, and add a voting button on your site so that you can encourage your blog readers to go to the site and vote for your content so that you can perform even better than before.
  • When you are getting a lot of traffic in the search engines for specific keywords, then that can be a hint that you need to write more blog content on that specific topic. You should be paying particular attention to the types of questions that people are searching for in these search engines as you can convert them into post titles and topics that you can write about.

Identify the strengths and weaknesses of your blog

I have shown only two types of weaknesses and strengths that might be built upon in a blog, but there are plenty more of course. The principles that apply are the same – once you have identified something you are good at, something that people really respond to on the blog, keep at it. This does not mean you cannot look to other areas or improve weaknesses, it means you should spend as much time building on your successes as you do fixing those weaknesses. Do this, and you will be onto a good thing.

Photo Credits: pheezy

Originally posted 2009-12-09 03:33:34. Republished by Blog Post Promoter

Blogging – You’re Doing it WRONG! (Pt 1)

hodgepodgeThat’s right, I said it. You’re not blogging correctly. This two part article series will expand on my previous post, 4 Things Bloggers Do WRONG!

There are a ton of blogs that are already established and a ton of new blogs getting started every single day. You won’t stand out by making the mistakes other blogs make. Below are some things that I see wrong and avoid like crazy because they drive me crazy and I’m sure you’ll agree:

Hodgepodge Blogs

This is why you niche out your blog. Pick a topic. Write on that topic. End of story.

Do not post about your life unless your life has to do with that blog topic. If you’re a fishing blog I don’t want to see Project Runway on your blog unless you ran into a cast member fishing and they caught something or did something silly and you have proof of it (e.g. a photo or video clip). If you’re not a political blog I don’t want to read about Obama and what you think of the latest happenings in Washington D.C. Why? Because I simply don’t care, and neither do your readers.

You are not a lifestyle magazine. You are not a newspaper. Let me repeat – stay on topic! That’s right, no off topic posts for you. Keep your personal opinions on life in general and random thoughts off the blog unless your blog is about those things… and honestly, unless you’re somebody famous it shouldn’t be. Personal blogs are not something I subscribe to. I want information and clever articles about the topics that interest me from the people who write them.

Blog Article Titles

Even though you’re not a newspaper, you’re not excused from bland titles. You lose more readers than you know with generic titles. Why do you think headlines are so important? The bigger font isn’t there to just look pretty it’s there to grab your attention.

I skip right by a lot of posts in my Google Reader because nothing in the title made me think it was worth spending two seconds clicking the link to go see the post. That’s right I view my blogs rss feeds in List Format. You have to when you subscribe to as many blogs as I do.

So what are bad titles?

For example, I hate seeing posts entitled: SOMEBODY’S NAME Guest Blogs or some variation of the same. I have no idea who that person is and why would I care if they guest blogged? Why don’t you give me a title that refers to the topic of their guest blog?

Similarly don’t get cutesy. If you’re reviewing a product, give me the product in the title of the post not the name you would have called it yourself if you were on the naming committee. How will I ever know what you’re really talking about at a glance?

Keira runs a book review blog for readers by readers on romance novels entitled Love Romance Passion. She’s been reading romance since she was in her teens and began blogging about romance so she could share her passion for her favorite genre. She loves reading paranormal, Regency, historical America, and highlander most of all and completely adores blind and wounded heroes.

Photo Credits: Lori Greig

Originally posted 2009-12-11 03:24:04. Republished by Blog Post Promoter

Tips for Improving Number of Blog Visitors

newspaperAll bloggers are looking for ways that they can improve the popularity of their blog, in order to increase the number of blog visitors. They work hard to make their blogs popular, and spend most of their spend time doing this. The longer that you blog, the more little tips and tricks you will learn to improve your number of blog visitors. Here are some of the tips and techniques that you can implement when your focus is on improving the number of blog visitors for your blog.

Tip #1 – Use your own domain name. If you are serious about blogging, and about increasing your blog visitors, you should buy a domain of your very own. When you have your own domain name, it will show people that you have a professional approach toward blogging. Choose your own domain name that is short, relevant and easy for blog visitors to remember.

Tip #2 – Update frequently if you want to make your blog truly successful. You should be updating on a regular basis and you should be writing content that appeals to your niche in order to maintain your blog visitors. When you update more frequently, search engines and people will be able to find your blog more easily.

Tip #3 – Contribute within the community. Search online on Google and find forums and other outlets for communication and collaboration that correspond with your niche. Add the URL for your blog into your forum signature so that when you provide relevant and useful information to the community, people will feel inspired to travel back to your blog via that link so that they can see what else you have to say.

Tip #4 – Participate in social media websites at least for an hour a day, including Digg and StumbleUpon for example. Develop a solid profile on these websites and submit popular sites and stories that you find on the internet that relate to your niche. You can submit stories from your own blog as well, but only in the mix with stories from other websites if you want good results.

Tip #5 – Participate in blog directories, especially top blog directories that have a good page rank and get a lot of blog visitors. Submit your blog in the right niche category and the blog visitors will begin to roll in.

Tip #6 – Find the top bloggers that are operating within your niche and read their blogs. Comment in their blogs, leaving not spam but rather informative and relevant comments that work well with the content posted there. Make sure to include a link back to your own blog so that those bloggers can check out what you have to say.

Photo Credits: Heart Industry

Originally posted 2009-11-06 03:02:28. Republished by Blog Post Promoter

Misspelled Search Engine Keywords

writtingIn the past, people that were trying to rank their website in search engines would make use of misspelled search engine keywords because they wanted searchers to find them even if they were incorrectly entering certain keywords. Today, most search engines now automatically offer suggestions that are designed to correct these misspellings in search strings, and yet many websites are still trying to focus on ranking for misspelled search engine keywords. Why is this? How is ranking for misspelled search engine keywords going to affect your website traffic?

It is completely common for people to make minor spelling errors when they are searching for things online. When typing in search engine keywords, typing in a misspelling used to mean that people looking for your website would be unable to find it. Luckily, things have changed and now most search engines are making suggested spellings when certain words are spelled in correctly. For example, should someone be searching for “search engine optimization” and accidently type “search engine optimisation”, a search engine like Google would ask “Did you mean “search engine optimization?”

You may spend a of time in the process of web writing, trying to make every single page on your website perfect by ensuring that the phrasing is right and that all of the working is perfect. How long do most searchers online spend when they are typing keywords into a search engine? Misspelled keywords and errors in grammar are absolutely common, and they are actually also the source of many nightmares in search engine utilization. So, what is the nightmare in question? You may end up seeing your website located on the very bottom of a search engine results page, even when your keyword density is spot on.

Within a single region as well as across the globe, you are going to find people that pronounce and spell words completely differently than one another, as well as differently from you. People tend to spell things in their very own fashion as well, and sometimes this is going to skew their search engine results. In many cases, they may not even realize that they are spelling something wrong or making any mistakes while they are entering information in online. Places, names and buildings can be commonly misspelled within a search string, but many additional keywords are also wrongly typed including some that are innocuous. Is your website attempting to cover these keywords as well?

But wait a second – Aren’t many major search engines putting a fail safe in place for just this occasion? Aren’t these search engines becoming so user friendly in this day and age that they can pick up on accidental spelling errors, correcting them automatically?

Continued in part two.

Photo Credits: Nancy Wombat

Originally posted 2009-11-23 03:28:47. Republished by Blog Post Promoter

Permalink Structure without Dates

linkThe structure behind WordPress is generous enough to allow for built in SEO advantages which come with building pages that static web page building and other blogging software cannot afford you. By using WordPress, you already have an advantage over bloggers, but only as long as you are willing to take advantage of the right permalink structure. By default, your dashboard in WordPress gives you three different choices that you can select from. The default permalink structure and one of the other options are both pretty terrible options. Basically, the three permalink structures that are available to you would create blog post URLs that look something like this:

- http://www.yourwordpressblog.com/?p=123

- http://www.yourwordpressblog.com/2008/01/01/the-name-of-your-post

- http://www.yourwordpressblog.com/the-name-of-your-post-123

Which of these linking strategies do you think is going to be the most ideal for SEO purposes?

The truth is, while the bottom two seem to both be advantageous, including the date in your blog posts is not the best strategy to follow, making the third option the best option for you to follow.

For starters, putting the date stamp in your URL like the second example dilutes the value of your keyword, increasing the number of characters in your URL. While there is no real rule here, and while some SEO experts do seem to appreciate having the date stamps, it does seem to be much more advantageous to leave the post date out of the URL of your permalink structure. When you are trying to rank for keywords that you use in the titles of your blogs, and when you want to be found for the titles of your blogs, you need to show Google and other search engines how important your pages are based on their URLs. If you have a date stamp in your URL, Google will perceive the date stamp to be more important than your keyword, which can have a negative effect on your SEO effort.

It is surprising how important your URL names can be when it comes to your SEO effort and the efficiency of your blog. Not only are there numerous factors that make it worthwhile for you to leave the date stamp out of your URL, but there is also no good reason not to.

There is an added bonus to leaving the date stamp out of your permalink structure, in that it allows you to revitalize old posts, bringing them back to the forefront of your blog without having to mess with the date stamps. If someone links to your blog at http://www.yourwordpressblog.com/2008/01/01/the-name-of-your-post and you decide to change the date of your blog entry to bring it back to the front of your blog, all of those links will be destroyed, and your SEO effort will be largely undone in one fell swoop.

Sound good to you? Learn how to remove dates from permalink.

Photo Credits: 1

Originally posted 2009-02-05 14:15:18. Republished by Blog Post Promoter

Bring Your Weblog to Life with Video Blogs

vidblogPerhaps you have not noticed that there has been a tremendous explosion in the way of online media, especially throughout the past couple of years. Now that hosting and bandwidth are becoming significantly less expensive, and because publishing tools are becoming better, simpler and cheaper, it has never been easier for people to get online and express themselves via a wide variety of different means, including but not limited to blogging in text, posting images, deciding to post video blog content and audio blogging or podcasting just to name a few. Although it is impossible for anyone to truly know for sure, it has been estimated that there are more than 100,000,000 weblog entities online. Can you imagine this? There are more than 100 million weblog sites online. Are you writing in a weblog yet?

Here are three ways that you can use video to spice up your weblog the right way.

>> Search popular video sites to look for videos that you can post or link to in your blog. If you search for “online video” in Google or MSN, you will find half a billion different results online. You can narrow this search down considerably by typing in different keywords, or you can simply go to some of the big video websites such as YouTube, Mevio and MetaCafe. There are also a wide variety of different specialized video websites specializing in allowing you to post video blog content, such as news videos, music videos or comedy videos for example. Find videos that apply to the concept of your weblog, and post them, link about them or talk about them in your weblog.

>> Subscribe to popular podcasts and video weblog websites and they will give you inspiration so you can post video blog content too. Subscribe to these blogs posting media that you appreciate, and reference them, link to them and talk about them as often as you can. If you refer to them, you may just be able to convince them to reference you back, improving your blog over time.

>> Create your own weblog videos to share with other bloggers and readers when you post video blog content online. It does not require a professional quality studio or a complicating piece of editing software in order for you to make a good video to post in your weblog. Typical webcam setups and digital cameras with video capabilities are usually enough to do the trick, meaning that if you already have a camera, you may be good to go. Just make a video, post it in your weblog and see what people have to say. Many people prefer blogs where they can see who they are conversing with, so posting a video weblog occasionally can do a world of good for you and the success of your blog presence online.

Including media on your blog such as video weblog postings can be great for creating exposure for you online, so if you have camera that has video capabilities, start making a video today and post it in your weblog!

Photo Credits: sustainablerotterdam

Originally posted 2009-07-01 05:13:53. Republished by Blog Post Promoter