Advertising on Facebook

facebookIf you are not already making use of Facebook as a method of marketing your business or niche, then you are absolutely missing out on a great opportunity to reach out to hundreds of millions of active users. Today, Facebook has become one of the most popular online social networking websites, making it a veritable untapped network for traffic and business. People spend a great amount of time online on the Facebook website looking to make new friends, interact with people, play games and interact within interest groups. When you make it possible for your advertising message to travel to these people through Facebook, you will absolutely see a spike in the amount of website traffic that you attract, and you will also see more members, more subscriptions, more sales and more inquiries as well.

One of the biggest questions that people ask is how it could be possible for a business to leverage Facebook for the purpose of marketing a product or a service. Here are three of the possible ways for you to advertise your business, product or service through Facebook social networking.

1 – Social Ads on Facebook –

This is one of the most straight forward ways that you can promote yourself on Facebook. You can use social ads to target people based on a number of different functions including age group, gender and interest for example. By targeting your ads in this manner, you can increase your CTR, which is your click through rate. This will give you more visitors to your site and also an increase in the number of customers that you are able to attract. Make sure to throw a picture up in your ads because ads with images capture more attention and tend to attract more clicks as well.

2 – Groups and Pages on Facebook –

You can create groups and pages for your business, company or website on Facebook, and then you can get people to become a fan of your page or to join your group. Use the invite function for groups to get all of your friends to join, or tell your friends about your page so that they can become a fan. Both pages and groups are two excellent channels that you can use to gather more potential customers as well as to build more brand awareness on Facebook.

3 – Facebook Word of Mouth –

Selling to a friend is always going to be easier than selling the same thing to a stranger. You should try to get to know more friends simply because there are so many active users on the Facebook site. Join groups with some kind of relation to your product or your business and socialize with the members of those groups to make new friends and acquaintances. When people get to know your business and begin to really trust it, they will be much more likely to buy from you.

Photo Credits: mandiberg

Originally posted 2009-05-01 05:16:04. Republished by Blog Post Promoter

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6 Ways Social Media Can Help Your Websites

socialSocial media normally refers to a category of websites where content is created by the participation of the users of that website for the remaining community. In short, we can say that social media websites are basically tools to share the information among their users. It gives its users a chance to interact with other users.

Human beings are social animals and they always love to interact with others discussing their hobbies, interests and personal lives. These tendencies gave birth to lot of social media websites like Digg, Facebook, StumbleUpon, etc. and produced new channels of traffic which webmasters can use easily to drive some good traffic to their websites and generate some leads. Due to huge advantages of social media it’s become an important part of a successful SEO campaign. You can’t do good SEO without including social media in to it.

How Social Media Websites can help you:

  • The biggest advantage of using Social media is that it helps you to create various bridges.
  • New traffic can reach your website easily and reduce dependency on search engines to an extent (if run successfully).
  • This one is not a secret… Social bookmarking websites help in getting backlinks for your website. It can help you in your SEO Campaigns.
  • It helps you to interact with your target audience easily. You can find your target audience quickly on social media websites and can see what about they are talking about, their needs, happenings in your industry, etc .
  • It helps in establishing yourself as a brand and can help you in reputation management.
  • As popular social media sites are getting good rankings in search engines you can use them to promote your website. It’s very effective if you have a new website with no links then try to create a page on social media website. It’s much easier to get it ranked as compared to a new website.

Social Media websites are very important for a successful SEO campaign, therefore you should not ignore its importance. It’s a subject worth consideration and if planned wisely and implemented successfully, it can show you wonderful results.

Author Bio:  Gagandeep Singh is working as SEO consultant for a Website Design and SEO company based in Miami, Florida.

Photo Credits: luc legay

Originally posted 2009-04-30 05:05:35. Republished by Blog Post Promoter

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Voice, Texting, Mobile Platform Ribbit

Disclosure: I was paid as a consultant to produce the websites being discussed. I was not paid to discuss them on this website.

Ribbit is releasing a RESTful API addition to their soft switch telecom platform. I was given an opportunity to get involved prior to the beta release as part technologist, part QA, part consumer, and part evangelist.

The first application, Send Texter, is a simple send text message or send sms application with a cute little twist. You can schedule transactions for future dates. It is written in php and uses the RESTful API. So go ahead, use it to send a scheduled text message.

Send Scheduled Text Message

Send Scheduled Text Message

The second application, The Call Wall, is a call wall application. You call a telephone number and leave a voice message. The voice message is immediately available via mp3. The message is human transcribed and is typically available in under 8 minutes. The idea is that it may be cool to embed these in other websites. For example. a sports fan site or Facebook or a politics site (SayHear.org did something similar with the Ribbit Flash/Flex API). The Call Wall is also written in php and uses the RESTful API, but in addition we are working on a Flash front end.

The Call Wall

The Call Wall

Please try out these applications and give feedback. In particular focus, I am interested in integrating voice or texting into the WordPress platform.

What else could I do with the Ribbit Platform?

Originally posted 2009-03-02 06:59:01. Republished by Blog Post Promoter

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