Google SEO for WordPress Blogging

googlesearchIf you have been in the internet marketing scene at all, even just for a short time, then you are already probably aware of the fact that blogs that are search engine optimized properly tend to achieve greater and faster rankings in search engines like Google than other websites and blogs. The question remains, though, how can your blog best be optimized for Google?

The best blogging platform that is out there right now is called WordPress. It is completely free to use, simple to install, and Google tends to really love it. Here are some of the things that you can do to optimize your WordPress blog in order to achieve high rankings in Google.

1 – First and foremost, do your keyword research.

If you are not doing proper keyword research, then you are going to stand a very small chance of ever ranking high in any search engine, let alone Google. Developing a working list full of viable keywords is absolutely a must. The best tool that you can use to optimize your keywords for your WordPress blog is the free keyword tool that Google offers. While conducting your keyword research, there are some things that you need to consider including the number of monthly searches, the number of optimized websites that are already using that keyword, and how much competition you will be facing.

2 – Next what you are going to want to do is to customize your WordPress blog specifically for search engine optimization in Google.

You can log in to your dashboard, for example, and change the default permalink structure to something that Google much prefers to see. Click on the radio button for “custom”, and type in /%postname%/ — What this will do is change the default structure for the addresses for your posts so that the name of the post will be in the URL rather than the post date or post number. This allows you to optimize your blog posts by putting keywords in your titles, and having those keywords appear in your URLs, which Google pays attention to when determining how to rank you. This structure is definitely much better when it comes to SEO purposes, so if you are not following this permalink structure already, then you need to change it as soon as possible.

3 – The next thing that you need to do is to download and install the “All in One SEO Pack”, which can be found on Google and uploaded to your Plugins folder in your blog.

Activate it from the dashboard, and you will begin to see new ways to improve your rank in Google. This is a neat plugin that can really help out your SEO endeavor if you are willing to download and install it. Make sure that you go to your Settings area and update the ping list under Writing so that every time a new blog entry is posted, the blogging services will be automatically notified.

Photo Credits: jeffmcneill

Originally posted 2009-05-04 05:24:05. Republished by Blog Post Promoter

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Permalink Structure without Dates

linkThe structure behind WordPress is generous enough to allow for built in SEO advantages which come with building pages that static web page building and other blogging software cannot afford you. By using WordPress, you already have an advantage over bloggers, but only as long as you are willing to take advantage of the right permalink structure. By default, your dashboard in WordPress gives you three different choices that you can select from. The default permalink structure and one of the other options are both pretty terrible options. Basically, the three permalink structures that are available to you would create blog post URLs that look something like this:

- http://www.yourwordpressblog.com/?p=123

- http://www.yourwordpressblog.com/2008/01/01/the-name-of-your-post

- http://www.yourwordpressblog.com/the-name-of-your-post-123

Which of these linking strategies do you think is going to be the most ideal for SEO purposes?

The truth is, while the bottom two seem to both be advantageous, including the date in your blog posts is not the best strategy to follow, making the third option the best option for you to follow.

For starters, putting the date stamp in your URL like the second example dilutes the value of your keyword, increasing the number of characters in your URL. While there is no real rule here, and while some SEO experts do seem to appreciate having the date stamps, it does seem to be much more advantageous to leave the post date out of the URL of your permalink structure. When you are trying to rank for keywords that you use in the titles of your blogs, and when you want to be found for the titles of your blogs, you need to show Google and other search engines how important your pages are based on their URLs. If you have a date stamp in your URL, Google will perceive the date stamp to be more important than your keyword, which can have a negative effect on your SEO effort.

It is surprising how important your URL names can be when it comes to your SEO effort and the efficiency of your blog. Not only are there numerous factors that make it worthwhile for you to leave the date stamp out of your URL, but there is also no good reason not to.

There is an added bonus to leaving the date stamp out of your permalink structure, in that it allows you to revitalize old posts, bringing them back to the forefront of your blog without having to mess with the date stamps. If someone links to your blog at http://www.yourwordpressblog.com/2008/01/01/the-name-of-your-post and you decide to change the date of your blog entry to bring it back to the front of your blog, all of those links will be destroyed, and your SEO effort will be largely undone in one fell swoop.

Sound good to you? Learn how to remove dates from permalink.

Photo Credits: 1

Originally posted 2009-02-05 14:15:18. Republished by Blog Post Promoter

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