February 5th, 2012 — Blogging
The word “blog” is one of the most popular words on the internet today. This buzz word is one of the most popularly searched terms on the net because increasing numbers of people are trying to figure out what blogging is all about. A blog is a web log, or an online public diary or journal that is written for others to read. You can create blogs for personal reasons, educational and informational reasons, business and corporate reasons or a multitude of other uses and purposes depending on what suits your fancy.
As a marketing tool, blogs are full of all kinds of potential. Blogs have some truly unique characteristics as a marketing tool. First of all, they are much easier than newsletters when it comes to getting your idea across. They can be added to, and they can be updated at any time and from virtually anywhere. Blogs also have long lasting shelf lives, as they exist on the internet until you decide to remove them. This contrasts well to newsletters which have extremely short shelf lives, because once you send it out, it’s sent, then trashed, and gone. Unless you are just posting marketing materials that are deglossed, most blogs offer a large amount of credibility. Whether your blog is a personal blog or a business blog, viewers come to blogs expecting to find frank and personal perspectives on a topic that you are passionate about.
If you maintain your viewers and you respect the idea that you should be passionate about the content of your blog, then your credibility will go up, and this is what blogging is truly all about. Blogs are easy to syndicate, meaning that you can get your information and opinions out there, and can allow them to spread like wildfire. If you have an opinion to share, a product to sell, a brand to market or something else to say on the internet, and you think that people are going to want to read what it is that you have to say, then blogging is an excellent option for you to consider.
If you do not already have a blog that is associated with your business or your website, then now may very well be an excellent time for you to start blogging. You should not think that blogging is unnecessary simply because you are employing other strategies for marketing or communicating online. There are completely different dynamics when it comes to e-mail communication and blogging. Nothing facilitates conversation, communication and community the way that blogging does. There is no confusion about blogging being spam the way e-mails can be looked at as spam. Blogs have a long shelf life, meaning they last longer than e-mail correspondence and blogs work very well in conjunction with other forms of communication and methods of marketing as well.
So the answer to “Why Blog?” is “Why Not?”
Photo Credits: 1
Originally posted 2009-02-04 15:10:56. Republished by Blog Post Promoter
Related Posts -
Principles for Good Blog Design, pt 1 Most of the open source blogging platforms out there are going to come with at least a few different basic blogging designs. Some platforms call them themes, others call them templates, and others still have completely unique names for them. Most of these basic themes or templates have nothing inherently...... -
Why Big Companies Are Blogging? There are still some old school business people out there that consider the whole idea of blogging for their business rather ridiculous. Unfortunately for these people, they will never understand that the world is changing and blogging is a whole lot more than just a bunch of people in their...... -
Blogging – You’re Doing it WRONG! (Pt 1) That’s right, I said it. You’re not blogging correctly. This two part article series will expand on my previous post, 4 Things Bloggers Do WRONG! There are a ton of blogs that are already established and a ton of new blogs getting started every single day. You won’t stand out...... -
How to Get Started With Niche Blogging Are you already participating in the creation of a blog? If you are not out there blogging already, then you are definitely missing out on a truly booming market, not to mention what is essentially one of the latest and greatest fads on the internet. Today it seems as if...... -
Mistakes to Avoid When Blogging For Business Most businesses today recognize the power of blogging and are using it to their advantage. Everyone from the bigger companies to much smaller businesses are taking advantage of the free advertising and wonderful increase to website traffic that can be gained from successful blogging. There are some mistakes that you......
Related Websites -
Proven Methods To Improve Your Blogging Productivity Some people are simply passionate when it comes to blogging and they have little need to work on increasing their productivity. On the other hand, there are others that are affected by a variety of factors that can negatively impact their productivity. If you're a blogger who wants to get...... -
Does Your Company Need a Blog? One of the latest trends is corporate blogging, but is it right for you company? Not every company under the sun can benefit from having a blog, but there are quite a few benefits that can be reaped in the right circumstances. First, you'll need to decide what you want...... - Small Business Internet Marketing If you want your small business to be on the top in its niche, you just have to follow some small business online marketing strategies. You have to understand that a business is a system that requires a great marketing idea to succeed. It does not have to be neglected.......
-
Top 22 Weight Loss, Health, and Fitness Blogs of 2007 When I first began writing about my weight loss journey this past May, I wasn't expecting to have compiled such an enormous list of blogs that I actually read on a daily basis. That being said, I have decided to make the last post of the year a tribute...... - Professional Blogging Roundup - Don't Get Sloppy This Season Instead Get Busy! This list is full of dynamite bloggers. Every link is worth investigating. Get to it! Corporate Investors.com writes Blogging Up A Storm For Customers' Sake. Centers on two corporate giants Dell and Southwest Airlines. Business Week intones Blogs Keep a Company Death Watch. Daily Blogging Tips says 70% Think That......
Online Stores
October 20th, 2011 — Blog Tips, Blogging, Readership, Writing for Your Blog
Most of the rules and tips that are associated with writing for eZines and newsletters also apply to writing blog entries, though there are some truly important differences as well. If you keep these top ten tips for writing a blog entry in mind, you will be creating excellent blog content in no time at all.
What is in it for your readers? “WIIFM” is jargon for “What’s in it for me?” in the marketing world, and this is what you need to be keeping in mind with every post that you write.
2 – Make your content worthwhile and valuable.
Do not waste people’s time by posting content that is not worthwhile or valuable. If you do not have anything to say, don’t bother blogging. Review books, share articles, conduct interviews. There is plenty to say, so say it.
3 – Proof read every entry and comment.
Look for typos and for grammatical errors. Don’t publish spelling mistakes. Polish your content to show that you respect your readers.
4 – Keep posts short and simple.
Keep things short and simple, because most people simply skim and scan over material. People do not have a lot of time, so do not burden them with too much information unless you have a really good reason to post lengthy entries in your blog.
5 – Keep your blog lively.
Your blog should be snappy and snazzy, interesting and lively. Write like you are having a conversation with a friend, and get to the point quickly. Make sure to touch on the who, what, where, when and why.
6 – Provide plenty of links.
Building links builds credibility, and it positions you as an expert in the industry or niche that you are posting about. People do not have time to know what everyone else is doing, so you should tell them by sharing links in your blog entries. Link other blogs and websites to build a network of associates online.
7 – Use keywords as often as possible.
Using keywords that are relevant to your niche will keep you on task, help search engines find you, and attract more traffic to your website. Your rankings will go up, and people will find you more easily than ever online.
8 – Write clearly.
Make sure to use short sentences, and touch on only a single concept per sentence. Do not use double speak, do not use jargon, and do not overwhelm your readers by cramming more than a single idea into each sentence. Spoon feed your content to your readers and they will return to your blog for more.
9 – Write in the same way that you talk.
It is okay to use common expressions and to write conversationally. Let your blog be fluid, conversational and friendly, and your readers will keep coming back for more.
10 – Use a headline that is clear, concise and descriptive.
Photo Credits: 1
Originally posted 2009-02-04 14:10:54. Republished by Blog Post Promoter
Related Posts -
Keeping It Fresh If you want to keep readers coming back to your website, you should produce fresh blog posts to keep their interest. Look to the biggest sites, what they all have in common is that they constantly produce content that is new and fresh. This is also what the webmasters of...... -
Know Your Blog Reader If you are serious about creating a blog that is productive and earns a lot of feedback, then you need to understand who your ideal blog reader is. Blogs need to be proficient at target marketing in order for them to be successful, and what this is going to mean...... -
What is Your Niche? When you are working to find your blog's niche, it would be a bad idea to choose one that you think is profitable. That would be the wrong choice to make. Instead, you should consider a few questions in determining your niche. The first is important: Is it something that...... -
Drive Traffic with Twitter Twitter is viewed as just another social networking tool that you can utilize in order to better promote your website or your blog. You can use Twitter to promote your blog quickly and easily, and this is a truly effective way to drive more traffic without much effort. First, you...... -
Ways to Improve Blog Traffic There are actually an endless number of different ways that you can improve blog traffic if you know what to do and how to do it. Here are some tips to improve blog traffic by making improvements to your blog. Improve Blog Tip #1 – Improve your content quality and......
Related Websites - Keeping Your Blog Fresh - What You Need To Know Not all bloggers understand how to get readers attracted to their blog, but finding fresh ideas will make it easy to attract and retain readers. Doing this will just take a few steps.These tips can help you broaden your knowledge on subjects such as Income Entourage Review. People love to......
- How Can You Keep Your Blog Relevant? Not all bloggers understand how to get readers attracted to their blog, but finding fresh ideas will make it easy to attract and retain readers. The factors that help you do this are many; some of them are given below. Regardless of whether your blog is about Lifetime Video Profits......
- Here's What You Need To Know About Maintaining An Innovative Blog You will be able to attract and keep readers once you can learn what makes your blog fresh and innovative. Here are various ways that this can be done. Regardless of whether your blog is about reverse cell search or any other subject, it is essential that you focus on......
-
The One Big Secret to a Better Blog [/caption] Every blogger wants to know the secret to a successful blog. That there are so many blogs about blogging is a sure testament to this fact. Searching the web for advice, you've probably come across no small number of posts, sites, and forums, which offer tips, tricks, and...... - 6 Tips To Make More Money From Article Marketing To make more money from article marketing you have to improve your articles. This means being a better content writer and doing a better job of really marketing your articles online. Here are 6 tips to help you do that. 1. Define your audience. If you want to be an......
Online Stores
October 16th, 2011 — Blogging, SEO, Writing for Your Blog
Whether you are blogging for business applications, or for personal growth, the process of writing daily is a rewarding activity in many ways. The individual writer is able to benefit from the satisfaction that is gained from personal reflection. Blogs afford the writer the means to distribute information and ideas everywhere the internet can reach. For the business, blogs enable a conduit within which real time feedback and communication with customers can occur, as well as dissemination of information in order to bolster a company’s credibility with peers and customers.
When it comes to writing a blog, there are various techniques that one can employ. One such technique is the implementation of Search Engine Optimization methods, where by the blog is ranked higher in search engines through manipulation of how the algorithms work. This is usually done by careful cross linking, adding blog keywords, including terms similar in meaning, and other similar steps.
Choosing the keywords for blog posts can also serve to provide focus to writing. Knowing the keywords for a blog’s post of the day will enable you to make sure your post stays on point. You can also use the keywords to make sure that you are not very repetitive, by avoiding using the same keywords constantly. You can use the keywords to ensure that your posts cover a variety of topics, even within a particular area of interest.
Another writing tip is to make sure you are posting in great frequency, with at least a post a day. If that cannot be managed, then one should at the very least shoot for a couple of posts over a week. Traffic to a blog tends to be proportionate to how often one posts in the blog. The posts should have value and be interesting and relevant. One should not write just to write, there should be meat to blog postings.
The average web reader will have 96 seconds worth of focus. That means they will read your posts for only about a minute and a half. So blog posts should be short and to the point, making sure that the most important information appears at the beginning. Well written posts will captivate the interest of the readers, and be within three to six hundred words in length.
In line with keeping posts short, limit posts to one important topic. Scatter shot posting will fail to keep interest for very long. Rather, the successful blogger will keep postings focused on single points. If there are multiple directions you wish to cover, turn them into blog posts, and distribute them over the week. This will help to make sure that postings stay regular, especially during those patches of time where writers block can hit.
One of the most important decisions the blogger can make is the domain and blog titles. This is essentially branding, creating a name that is memorable to your readers and will give them avenue to keep returning to your blog. It should be on point, related to the theme of your blog, and well thought out.
Photo Credits: 1
Originally posted 2009-02-06 08:45:43. Republished by Blog Post Promoter
Related Posts - How to Get Blog Traffic in Five Steps Every blogger is looking to achieve the exact same thing: They are hoping to be read. There are millions of bloggers that give the idea a shot but then eventually give up because they feel like nobody is reading them. They feel like if they are unable to get blog......
-
Increase Traffic To Your Blog, pt3 Here is Part 3 in our series on increasing traffic to your blog. We hope you enjoyed the series, and that you can take these tips and use them to increase your readership beginning today. 13 - Post Often - Now you should be posting as often as you possibly...... -
How to Get Blog Readers Many people start blogging and just assume their blog will have readers. They don't promote much, just with a few social networking and bookmarking sites, and maybe with a few comments in forums. They just assume that if their content is interesting, people will come to their blog. Those blogs...... -
5 Tips for Popular Blog Posts The internet may be a fast paced environment, but there are some blog strategies that remain the name even when it becomes harder and harder for average bloggers to keep up. Here is a reminder of some of the tips that don't change when it comes to blogging. When posting,...... - Keeping It Fresh If you want to keep readers coming back to your website, you should produce fresh blog posts to keep their interest. Look to the biggest sites, what they all have in common is that they constantly produce content that is new and fresh. This is also what the webmasters of......
Related Websites -
5 Tips to Get More People to Read Your Corporate Blog The whole point of creating a corporate blog is to be able to reach out to your customers, build up an audience and market your company. It takes time to build up an audience but there are many things that you can do to ensure that more people will start...... -
Ideas for Blogging Content Pt 2 Business blogging is rife with benefits for anyone who is able to utilize it properly, as it adds a significant amount of value to a company's web presence, increasing search engine visibility and encouraging excellent and meaningful interaction from readers, driving an increase of traffic to your website in the...... - Another good week of PF blog reading First, Wise Bread has been keeping an updated list of Top 100+ Personal Financial Blogs. It's now up to 241 and growing, and yours truly is currently number 71, sorted by Alexa Rank. One feauture I really like is the built-in list of last post for each blogger, so if......
- Blogging Lessons Everyone Should Know About If you are an Internet marketer that's vying to get the attention of his target audience then what you need is a blog, if you don't already have one. We all know how important it is to have a blog but do we all do the right things to keep......
-
Thriving on Competition as a Blogger [/caption] Many would-be bloggers fail to ever publish any content to the internet, believing that the niche they'd choose has already been covered in excruciating detail by other sites with more experience, more resources, more sway over traffic and an impossibly high ranking in Google's search engine results. In reality,......
Online Stores
