How to Get Advertisers for Your Blog

advertiseIf you’ve got a blog with enough traffic, you might want to monetize the space by drawing in advertisers. If your blog is new, it’s going to be a hard sell to get people to want to advertise on your blog but you can do it.

Whether your blog is new or established, you’ll want to draw up a pitch. This should include a page that shows where the ad would be and how big it is. Even if you’re brand new, if you pitch to an advertiser they’ll need this information. Don’t worry about setting a price. You have no idea how valuable the ad space is going to be them yet, most likely.

Go to other blogs that have similar content to yours and make a list of the people who are advertising there. These are the advertisers you want to contact and make pitches to. They obviously buy ad space in blogs like yours, so they’re an easier sell than someone who might offer products or services that your readers can use but who don’t advertise in blogs.

You can do one of two things at this point. You can offer them free space for a limited time, say a month or two, or you can offer them ad space at a very low introductory rate.

Free Blog Ad Space: If it sounds crazy to offer an advertiser free blog space, consider how much that space is worth to them. If you’re a blog with high traffic, then just show them your stats and offer them a price. But if you’re new or you have low traffic, offering them a free short-term spot can entice them to try it because they’ve got nothing to lose.

Use a plug-in to track how many hits the ad gets and to track page views and statistics if you’re not doing that already. Then before the free time runs out, if the numbers look good enough then present the advertiser with those numbers and offer them a price to continue the ad.

Low Cost Ad Space: If you’d rather try a very low introductory offer, the principle is the same. You offer low cost ad space, and when the traffic starts to improve and their ad is getting more hits, then you raise the ad space rate. If the traffic is worth it to them, they’ll continue the ad.

You can actually increase your chances of gaining advertisers by really focusing the content toward those advertisers, making good use of keywords. By doing this, you can try one more approach.

Send people to the potential advertiser’s website without approaching them first. Use good keywords and targeted traffic to attract people who would want to click on that link. Track your statistics, and after a month or whenever the numbers are looking good, present the potential advertiser with the business you’ve sent them to show that you know how to send traffic to advertisers (and inherently they know that you could send the blog traffic to their advertisers instead).

Photo Credits: Arturo de Albornoz

Originally posted 2009-06-08 05:02:11. Republished by Blog Post Promoter

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How to Get Blog Readers

readerMany people start blogging and just assume their blog will have readers. They don’t promote much, just with a few social networking and bookmarking sites, and maybe with a few comments in forums. They just assume that if their content is interesting, people will come to their blog. Those blogs usually don’t last very long.

First, if no one knows your blog exists, who’s going to read it? Social bookmarking and things of that nature can help, but you won’t be able to attract many readers solely through those channels unless you have thousands of “friends” on each site or you’re famous already.

There are a number of things you can do to attract readers to your blog. Do them consistently while you’re writing good, interesting content and your readership will grow.

You can wait for search engines to index your blog-this happens automatically with search bots-or you can go ahead and submit your site to search engines. It can show up quite a bit faster if you actually submit it.

You’ll want to bring your blog to the attention of people who might be interested (without making it clear that’s all you want to do) so find places these people hang out, and get the word out. Let’s say your blog is about digital photography. You probably already frequent a number of sites and forums related to that topic. If you’ve already been posting or commenting in a related forum, that’s even better.

Make a few knowledgeable blog posts about the topic or reply to some other posts and include a link to your blog. This isn’t allowed on every forum, so know the rules. With most forums, even if linked signatures aren’t allowed you can put a link in your profile which you may be able to direct readers to. Just don’t drop in and post links.

Another top way to get blog readers is by writing articles about your topic and submitting them to article directories with a link back to your site. And don’t forget one of the best free advertising techniques for blogs or any website, your email signature line. Instead of just your name and your email address at the bottom of every email, add a link to your blog and maybe a very short description.

If your signature line is 12 lines long with 9 links, most people will overlook it. But if you have just one link to your blog it’s more noticeable and many people will check it out. You can go into your email program and add the link to your regular signature so it shows up automatically every time you send email.

Be sure that each blog post is title properly and contains some relevant keywords. Never title a post, “My boring Saturday,” and go on about how you couldn’t find anything to photograph. Make sure photography, digital photography, photography hobby or other relevant keywords are in the title and throughout the post. This makes it easier for web searches to find your blog and read it.

Photo Credits: montereypubliclibrary

Originally posted 2009-06-03 05:48:25. Republished by Blog Post Promoter

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Creating Blog Entries

writingWhen it comes to running a blog, the owner needs to be able to regularly generate content. This task comes easy to some, but for many, it can occasionally happen that the ideas stop coming. Failing to post for a little while can be detrimental to a blog’s traffic, so the site owner needs to be sure to have a steady flow of traffic. There are a number of ways in which the site owner can generate content, below are a few ways to do so.

Learn from others –

Watch blogs that are similar to yours, finding out what they are posting about and learning more about what is interesting and worth are relating to the constituents of your blogs. There is a lot that you can learn from other blogs, so look to industry experts and other bloggers and see what you can glean from them when it comes to creating blog content for your own endeavor.

Subscribe to RSS Feeds –

By subscribing to RSS feeds you can come up with plenty of new blog topics and subjects to write about. Read other blogs and find out about current news, events and other hot topics that will allow you to get a better feel for what needs to be discussed in your blog.

Talk with other Bloggers –

Ask questions to other bloggers as to job information, how they come up with ideas and other similar subjects. Talk with other bloggers and you will get an excellent idea of what is going on out there, and even more importantly, how you can generate more content for your blog. Open yourself up to conversations with other bloggers in your niche or industry and you are bound to come with all kinds of ideas for content.

Visit your past and read your blog history –

The best way to know what to write is to look back in time at what you have already talked about. You can also find entries which are in need of revisions or that you can update. If you have written about something in the past that could be touched on again, reference the old blog post with a link and update your readers with new relevant information.

Invite a Guest Blogger –

It can be a good this to invite a blogger who is an expert in the same or related field as your own. Inviting a guest blogger will allow you to add content to your blog without necessarily having to write it yourself. Expand your blog with content from other bloggers and attract more traffic to your site.

Hire a Professional -

Sometimes, you just need the article written and the best way to accomplish this is to hire a blogger. If you are having trouble coming up with content for your blog, are not sure what to write next, or simply need assistance getting content written on demand, don’t be afraid to hire a professional to assist you.

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Originally posted 2009-02-01 06:15:38. Republished by Blog Post Promoter

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Remove Dates From Permalink

How do you you remove the dates from your permalink structure without ruining all the hard earned links you have developed?

Glad you asked… It really is very simple… (Note I tried the various plugins first but had issues… In the end this solution is faster for the visitor, quicker to implement, and simpler.)

Assuming your current permalink structure is /%year%/%monthnum%/%day%/%postname%/

  1. First change your permalink structure to /%postname%/
  2. Create a .htaccess file (or modify an existing file)
  3. Add this line above any other WordPress declarations: RedirectMatch 301 /dddd/dd/dd/(.*) /$1
  4. Make sure the .htaccess file is in the root of your blog

Here is an example .htaccess file direct from one of my blogs…
RedirectMatch 301 /dddd/dd/dd/(.*) /$1

# BEGIN WordPress

RewriteEngine On
RewriteBase /
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]

# END WordPress

By 301 redirecting you are telling the search engines that the content has moved to a new location. While there is typically some drop off during the transition, your blog will come back stronger for making the change.

As an example of the effectiveness…
Here is an old url: http://www.golfballdriver.com/2008/03/18/michelle-wie-and-robin-lopez-at-charity-auction-pic/
which now redirects to the new url: http://www.golfballdriver.com/michelle-wie-and-robin-lopez-at-charity-auction-pic/

Originally posted 2009-02-02 12:30:17. Republished by Blog Post Promoter

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10 Benefits of Hosting your Own Blog

trafficIf you want to create an edge over many of the other bloggers on the web, then one of the best things that you can do is host your own blog. There are a number of benefits of hosting your own blog over having some other service host your blog. Here are ten of the most prevalent benefits.

1 – Professional Appearance –

Hosting your own blog gives your blog a professional appearance, because you can use your own domain name or website name and can host your blog on your own website. If you do not host your own blog, you will have a lengthy blog URL which will make it appear less professional and will make it more difficult for readers to recall the name and website for your blog.

2 – Design –

Another benefit of hosting your own blog is the fact that you have a lot more freedom regarding the design. When you host your own blog, you do not have to follow a pre set design but can design your own blog layout instead.

3 – Recall Ability –

By hosting your own blog, you can make your blog easier to recall among readers. What address do you think is easier to recall, http://www.blogsite.com or http://blogsite.blogger.com/~blogname? The easier your domain name is, the easier it will be for readers to recall it, and this is one of the greatest benefits for hosting your own blog.

4 – Content Control –

While there are not normally really strict guidelines regarding content, when you have your blog hosted by a blogging network, your choices in content can be restricted. By hosting your own blog, you can have much larger control over your content.

5 – Security –

By hosting your own blog on your own website, you can have more control over your security, and will be better able to protect your own blog rather relying on someone else to do it.

6 – Brand Promotion –

By hosting your own blog, it will be easier to develop and promote your own brand. Even if you are not selling something, hosting your own blog will provide greater individuality than what shared hosting can offer.

7 – Revenue Generation –

When you host your blog with someone else, you have less control over generating revenue. When you host your own blog, however, you have much greater control over how you generate revenue online.

8 – Growth –

While starting on a blogging network makes sense, if you want to grow your blog, you need to go independent. By hosting your own blog, you can create a much larger level of growth over time.

9 – Site Integration –

By hosting your own blog, you can integrate your blog with your website, rather than having to create a completely separate website from your blog.

10 – More Traffic –

Hosting your own blog will also allow you to generate more traffic, because your posts will be easier to find in search engines.

Photo Credits: 1

Originally posted 2009-02-01 05:05:36. Republished by Blog Post Promoter

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Keep Readers Coming Back to Your Blog

readersIf you have a blog, you want to keep readers coming back. You can attract readers in a variety of ways, but keeping them is a little harder. You may end up high in the search engines for tons of keywords and pull in tons of unique page views. But how do you keep these new blog readers interested enough to come back again?

Many bloggers don’t. They do all the right things to get people there, but fail at engaging people enough that they’ll come back to read some more. What are the tricks, then, to keep readers coming back to your blog?

There are no tricks, which is a good thing. Tricks are hard. The techniques to get people coming back are instead just common sense that many people seem to forget when they’re writing their blogs. The main technique is to actually write something someone wants to read.

Obviously, your blog has to be interesting. If you get tons of unique page views and no comments at all, then the people reading your posts don’t find them interesting enough to comment on, and they’re probably not coming back.

If you’re using SEO in your posts, then you’re blogging correctly for the search engines. But don’t forget to actually make the posts about something, too. A post about shoes that simply goes on to say that you could pick a red shoe, or blue shoes, and there are 800,000 different kinds of shoes without ever offering anything but that kind of fluff won’t get people to come back. If you explain the benefits of choosing the red shoe over the blue one, then you have actual content.

Make sure that your content is actually something people need to know. Really bad SEO writing about those shoes, for example, might manage to get the keywords in a good number of times and still be about more than listing types of shoes. That doesn’t mean it’s good.

A really unimaginative person who doesn’t have anything to say about shoes might write a post about how you could choose red shoes over blue shoes because you like red better. Or that red shoes are different from blue shoes because one is dyed red . . . and the other, blue. This kind of SEO writing is all over the Internet. It might pull in keyword-related traffic, but who will come back for more of that?

To keep readers coming back to your blog you have to engage them somehow. Don’t use a keyword-stuffed post about nothing, making it interesting at the same time-it’s not that hard to do. How-to posts are very popular, as are posts with useful lists like “Top 10 Reasons Red Shoes are Better than Blue.”

Just don’t stop at a catchy title. Actually deliver what you said you would. Give the reader something interesting enough that they’ll want to check back later to see what else you might be writing about in your blog and you’ll keep the reader coming back.

Photo Credits: cleverCl@i®ê

Originally posted 2009-06-01 05:30:15. Republished by Blog Post Promoter

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Blog Plug-Ins to Get More Readers

pluginWordPress specifically has a number of plug-ins for blogging that will allow you to attract more readers to your blog. Some of the best blog plug-ins for increasing traffic to come in three main categories:

  • Social networking and bookmarking
  • Posting across many different platforms
  • RSS feed helpers

BTE Related Websites: For WordPress users the best way to get traffic is to use the plugin that I developed called Related Websites. The more bloggers that use this plugin, the stronger the whole system is. To get your links to show up on relevant posts, you must join and become a full member. This quality control is completely humanized so that the system is never compromised. You get strong related links for your site and in addition are linked to from other sites. What are you waiting for?

RSS Feeds: Lots of people prefer to read blogs in feeds rather than having to visit several different blog sites per day. This doesn’t actually get them coming through as traffic, but they read the post and will follow links and other such information. If you don’t have your blog available as a feed, then you’re missing out on those readers who prefer feeds over surfing to your blog regularly.

Some of the more popular WordPress plug-ins for RSS feeds do different things. Some are designed to allow you to add a copyright to your posts like ©Feed, which also “fingerprints” your feed so you can search for plagiarists who are duplicating your content. Feed Footer lets you copyright as well, and also lets you add advertising in the footer of your feeds.

The type of plug-in that lets you use ads is great for those into monetizing their blogs and can help offset the loss of clicks or advertiser revenue by adding it to the feed. Feedvertiser lets you place ads in your feed, as well. Feed Control lets you exclude certain posts from the feed, while Better Feed lets you ad the © notice, a del.icio.us link and a “read more” link to lead people to your blog.

Feedstats lets you see the stats on your feeds, and SlashComment adds a little note to the end of the feeds about the number of comments on the post.

Social Bookmarking: For social bookmarking and networking within your blog, the one of the best plug-ins is called Share This. Unlike many other plug-ins that will let you social bookmark at Digg, Reddit or del.icio.us, Share This create a drop-down box where the reader can choose from about 14 of the most popular Social Bookmarking sites online. The Social plug-in, however, has the record for offering 61 social bookmarking links to your reader.

The RSS Flashfeeder to MySpace combines the RSS feed help with social networking, by letting you send the last two posts of your feed directly to your MySpace page.

Crossposting: These plug-ins let you make a post in your WordPress blog and recreate in your other blogs without having to copy and paste. One plug-in, Dj-Email-Publish, sends your new post by email to many or your other blogs, like those on MSN.

For those with blogs at popular sites LiveJournal, Vox and Xanga, each has a separate crossover plug-in that allows the content in your WordPress blog to be automatically cross-posted to that other blog. Live Space Sync lets you send your content to all the contacts you have in Microsoft Live.

Getting the word out about your new post is made much easier by using these handy blog plug-ins.

Photo Credits: 416style

Originally posted 2009-05-29 05:26:46. Republished by Blog Post Promoter

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Top Blogging Strategies

Top Blogging StrategiesWhether your blog is about general interest topics like how you washed a crayon in your son’s pocket and there’s a new bank going up in town, or you have a niche blog designed to make money, the same basic blogging strategies apply if you want to be a top blogger.

Post Regularly: You don’t have to post every day. But if you can, do it. Post every other day or 3 or 4 times a week. The more regularly you post (especially if you have good SEO optimized titles) the better your blog will look to the search engines.

Post In-Depth: If you post every day and you’re not fond of writing, this might be difficult. But maybe you can do it twice a week, or even once, and have shorter posts the rest of the time. If your post is long and full of information that almost always makes it better than a short post. First, it’ll contain more keywords and probably help your search engine listings. Second, it’ll contain more information that might lead others to different parts of your blog if you’re linking correctly. And finally, a long post just gives you more space in which to connect with your reader.

Post for the Readers: Search engine optimization is important if you want people to be able to find you through search engines. But if your blog post reads like it was written for a keyword-searching bot, the reader will know it. Make sure you write for those real people who will be reading the post, not just for the search engine spiders.

Connect with your Readers: While it’s important to write for them by including actual content and not just sentence after sentence stuffed with keywords, you still have to engage them. If the contest interesting but written in a wholly uninteresting way, readers aren’t going to be that thrilled. If you’re worked up about the idea of writing, just decide to write like you speak. This isn’t a legal document or a literary publication submission. If your language is pompous sounding, you’ll put people off. Just write in a manner like you speak, and leave the formal language to lawyers and people from the 18th century.

Rein in Your Sales Message: If you’re using a blog to sell something, it’s okay to sell it. You can point it out to people, talk about it, hype it up a little. But you can’t do that all the time. If every post is touting the benefits of your new product, then there’s not much point in people coming back unless they’re already interesting in your product. People interested in your general subject will go elsewhere.

Don’t fill your posts with fluff and then try to sell to people on your blog. If you’re selling an e-book about 100 rainmaking techniques, offer up 3 in a blog post and then lead them to your ebook.

Keeping the readers and their needs in your mind is the key in all the best and most successful blogging strategies.

Photo Credits: Waponi

Originally posted 2009-05-27 05:22:53. Republished by Blog Post Promoter

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Principles of Good SEO for Your Blog

mysteryRegardless of whether you are writing a blog simply because you enjoy having a lot of people reading your thoughts, or if you are writing a blog because you are looking to generate income, one of the most important things that you need to do is maximize the SEO or search engine optimization potential for your blog so that you can maximize the return on your investment, where the return is anything you want it to be, and the investment is the time and effort that you are putting into keeping your blog going. Without the right amount of search engine optimization, your blog is going to be doomed to simply float around without ever gaining the number of hits that you are hoping to achieve.

What blog SEO is, is the maximization of your blog’s positioning in the results for search engines. Let us say that you are writing a blog about mystery novels. If someone types “mystery novel blog” into the search engine search bar, you are going to want to be one of the first few results, maximizing the chance that the visitor will come to your blog rather than visiting someone else’s. Thousands of blogs may come up, though, so how do you ensure that yours will be at the top of the list and not buried deep in the limbo known as everything following page 2?

Most people never go past the first 30 entries or so when searching, so if your results are not coming up on pages one through three, nobody is ever going to find your blog. If your mystery novel blog is result number 3,493, then nobody is going to be able to find you.

The most important thing that you need to know about good SEO for your blog is link building. You need to improve upon the number of links that are floating around on the internet and pointing back to your blog. You can trade links, submit links on website directories, purchase links or add links to your forum and message board signatures. Over time, you will create enough solid one way links to your blog that your website will go up in the search engine rankings. But using the right link name is vital if you want all of this hard work to go to good use.

The links that you should be using in the example above are things like “top mystery novels” and “mystery novel reviews” or “hot mystery novels”, because these are the things that people will actually be searching for. Make sure that the links to your blog are being named after how people will actually search for you, otherwise your links will not be effective.

With a solid effort on the search engine optimization front, your blog will be able to garner the kind of traffic that you were hoping for, and link building is going to play a truly vital role in this process.

Photo Credits: Lall

Originally posted 2009-05-13 05:07:48. Republished by Blog Post Promoter

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  • pluginBlog Plug-Ins to Get More Readers Wordpress specifically has a number of plug-ins for blogging that will allow you to attract more readers to your blog. Some of the best blog plug-ins for increasing traffic to come in three main categories: Social networking and bookmarking Posting across many different platforms RSS feed helpers BTE Related Websites:......
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Generating Topic Ideas Consistently: 3 Step Process

writingDo you struggle to come up with new and interesting topics to write about for your blog? If so, I have a process for coming up with new ideas consistently that you can adapt and use for yourself. If you do, you’ll never have to sweat it out again, promise.

See, I used to be like you, but now I come up with topics regularly without any trouble at all. If I ever hit what feels like a dry spell, I usually can figure out something to write about very quickly because of how I set myself up. This method is really simple and you can implement these suggestions right away for similar results.  Here’s how I stay fresh in an easy three step process:

1. I read or at least glance at the blogs in my google reader every day. There’s upwards of a 125 blogs on romance novels that I follow, and while you might follow more or less, it’s a really good place to start. Something another blogger writes on in my niche can always be expanded, argued, changed, or even spark ideas. It is the same case in your niche. If the bloggers you currently follow are not inspiring you, (unfollow them and) find others to follow.

2. I keep a small notebook on my person. It is usually in my purse (it helps to be a girl sometimes ;) ). If an idea comes to me not only can I write down the topic really quickly, but I can also start writing it and organizing points. Scrap paper works too, but you might lose it. That’s happened to me once or twice, hence the mini-notebook.

3. Suggest topics to others. Sometimes when I have guest bloggers on my site, they ask me for help with topic suggestions. I don’t know about you but it’s very easy to come up with ideas for others. I usually give a list of 3-5 ideas and saved the 2-4 the blogger doesn’t pick in a document on my computer. If I ever have trouble for myself I can always sneak a look through the list and figure something out. More often than not, suggesting topics of interest to someone else will also help me think up topics for myself. When you think out of the box you just might find a gem or two to polish up.

So that’s how I come up with content for my blog. Very simple, but very practical if I say so myself. What do you do to keep yourself fresh? Share your methods in the comments!

Keira runs a book review blog for readers by readers on romance novels entitled Love Romance Passion. She’s been reading romance since she was in her teens and began blogging about romance so she could share her passion for her favorite genre. She loves reading paranormal, Regency, historical America, and highlander most of all and completely adores blind and wounded heroes.

Photo Credits: dbdbrobot

Originally posted 2009-12-23 03:55:59. Republished by Blog Post Promoter

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