When it comes to creating and writing in a blog, one of the most important questions that a lot of first time bloggers find themselves asking is whether or not they should do any advertising. The truth is, there is never really a situation where advertising is bad, as long as you are advertising in the right way. There are a multitude of different ways that you can advertise on your blog, including advertising to bring people to your blog, and advertising on your blog to generate revenue through your blogging endeavor. Both of these forms of advertising have benefits, but they also have a small selection of drawbacks as well.
Advertising to Gain Traffic –
Advertising for the purpose of gaining traffic may mean search engine optimization, posting content to article submission websites, putting your blog link in your e-mail signature and finding other ways to spread the word about your blog. One of the most advantageous ways to attract people to your blog is to socialize, commenting in other blogs and facilitating conversations in a way that will attract people back to yours.
The Advantage –
The advantage to advertising your blog is obviously, as it will attract an increase in traffic and readership to your content, attracting more people to see what you are writing. There are plenty of ways to advertise your blog, and many of them are inexpensive or completely free.
The Disadvantage -
The disadvantage to advertising your blog is the fact that it can take away from the time you need to keep your blog updated. Luckily, many forms of advertising your blog can be done simply by writing in it and socializing through it, so you should not feel like you are limited in how much advertising you can do.
Advertising to Monetize your Blog –
This is another excellent reason to advertise because it allows you to generate money from your blog through advertising. If you want to make a little money back from your blogging effort, find out more about affiliate marketing, AdSense and other forms of advertising for monetization.
The Advantage –
You can make back the costs for your blog website and can even generate some extra money on the side without doing much work. Simply writing relevant content will do much of the advertising for you.
The Disadvantage -
Some readers are put off by obvious advertisements. If your blog pages are overloaded with adverts, you may be overwhelming your readers, which can chase them away. Make sure that your ads are visible, but not overwhelmingly so.
Once you know the ins and outs of advertising through blogging, and the advantages and disadvantages associated with each, you can make smart decisions regarding whether or not your blogging endeavor needs a little bit of advertising.
Photo Credits: 1
Originally posted 2009-02-03 10:45:10. Republished by Blog Post Promoter
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Traffic is one of the most difficult things to get as an affiliate. How do you get it without wasting your money and how do you get traffic that actually converts into sales or leads? One thing is absolutely clear to any affiliate who gets started promoting products: it’s virtually impossible to make money without a substantial stream of consistent and targeted traffic. Some methods and channels are more effective than others. Let’s take a look at the most effective ways to get traffic to affiliate sites, without going crazy in the process.
Method #1 – Web 2.0 Marketing. What are these exactly? It’s a blanket category that includes everything from article directories like Ezinearticles.com to social and informative sites like Hubpages or Squidoo. These sites can be used to promote your site by building valuable and informative content and then linking back to your main site. If all goes well your web 2.0 properties will rank well in the search engines, get traffic and then you can help direct that traffic from your web 2.0 properties right to your “money” site. You can use these web properties to pre-sell the traffic and get them warmed up for a full on sales pitch, so in many ways this is superior to just sending paid traffic straight to a landing page or blog.
Method #2 – Pay Per Click Marketing. This comes in many different forms. You can purchase traffic through pay per click networks like Google Adwords or even purchase banner space on a site that gets traffic related to your audience or demographic. The idea here is to instantly get traffic, but you pay a premium for it. The only way to make this work is to earn more then you’re spending on traffic. The difference becomes your profit. In many ways you’re simply brokering traffic when you get into paid traffic sources but this is arguably one of fastest and most efficient ways to make big paydays online. Some of the most popular pay per click networks is Google Adwords, MSN Adcenter and Yahoo! Small Business Advertising.
Method #3 – Viral Reports. A great way to get more traffic and get attention that draws in even more traffic is to go viral. This is easier said than done, but once it’s done right it works for years to drive traffic. Depending on your niche write up a short PDF report you can give away on your blog or via mailing list and encourage people to give it away and distribute it. Throughout the report include links back to your site and maybe even an affiliate link. If you put effort into making a quality report that answers a lot of questions or solves a problem, you can expect the report to get distributed and draw in more traffic to your site.
About Author: Jason Acidre is a Marketing Consultant for Affilorama, an affiliate marketing training portal. They provide affiliate marketing education and advanced affiliate marketing tools for beginning and advance affiliates. You find Affilorama on Twitter.
Photo Credits: oceandesetoiles
Originally posted 2010-10-20 06:55:58. Republished by Blog Post Promoter
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