Blog Traffic Exchange

If you want to monetize your blog, you have to ask yourself a series of questions, starting with what kind of blog is it, and do you have any readers? If you’re not getting readers at your blog, you might as well put all your money-making plans on hold. Even if you got the greatest pay-per-click program in existence with the highest rates (which won’t happen if you don’t have readers) you can’t make money because there’s no one there to click the ads. Generate traffic first, and then worry about monetizing your blog.

If you have a steady stream of traffic, then the best ways to make money from your blog depend on the type of blog you have. If your blog is a general interest blog, it’s probably harder to make money from that than a specialized niche blog. Of course, if you have thousands and thousands of readers, you can run general advertising for things people typically need like credit cards, mortgages, insurance and very general basic things.

If your blog is general interest, though, no one is coming to your blog searching for cheap insurance, the best way to refinance a mortgage, or a better rate on a credit card. They’re coming to read how you burned the cookies, your thoughts on today’s politics, and the latest celebrity gossip, or whatever you’re blogging about.

But if you pull in thousands of unique visitors over a month, you could still make some money from these kinds of advertisers because a certain percentage of them will click the ads, and a certain small percentage of them might buy. This is a hard way to monetize that requires thousands and thousands of readers.

If your blog is smaller and more of a niche blog, you have many more options. Lots of people use Café Press or other sites that will print custom t-shirts, mugs and items for you. You could have some principle of your blog, your logo, or some great concepts you created printed on these items and link to them from your blog.

You can use the mother of blog money-makers, pay-per-click ads like those through Google and Yahoo. Don’t just sign up and assume it’s all automated, though. You have to watch the ads that show up, the click-through rates, and your pricing. If the ads that are showing up aren’t targeted closely enough and aren’t getting good click-through rates, you’ll get less per click than otherwise .So watch your statistics and make adjustments as needed. These pull off your keywords, so be keyword focused when you write posts.

Affiliate marketing is a top way to monetize a blog, too. If your blog is about how to lose weight, for instance, you can promote a weight loss product or information that has an affiliate program. When people follow your link to that product and buy it, you get a commission. The more narrow your niche, the easier it is to monetize your blog because the people coming there are looking for specific information and products.

Photo Credits: borman818

Originally posted 2009-06-10 05:06:18. Republished by Blog Post Promoter

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If you’ve got a blog with enough traffic, you might want to monetize the space by drawing in advertisers. If your blog is new, it’s going to be a hard sell to get people to want to advertise on your blog but you can do it.

Whether your blog is new or established, you’ll want to draw up a pitch. This should include a page that shows where the ad would be and how big it is. Even if you’re brand new, if you pitch to an advertiser they’ll need this information. Don’t worry about setting a price. You have no idea how valuable the ad space is going to be them yet, most likely.

Go to other blogs that have similar content to yours and make a list of the people who are advertising there. These are the advertisers you want to contact and make pitches to. They obviously buy ad space in blogs like yours, so they’re an easier sell than someone who might offer products or services that your readers can use but who don’t advertise in blogs.

You can do one of two things at this point. You can offer them free space for a limited time, say a month or two, or you can offer them ad space at a very low introductory rate.

Free Blog Ad Space: If it sounds crazy to offer an advertiser free blog space, consider how much that space is worth to them. If you’re a blog with high traffic, then just show them your stats and offer them a price. But if you’re new or you have low traffic, offering them a free short-term spot can entice them to try it because they’ve got nothing to lose.

Use a plug-in to track how many hits the ad gets and to track page views and statistics if you’re not doing that already. Then before the free time runs out, if the numbers look good enough then present the advertiser with those numbers and offer them a price to continue the ad.

Low Cost Ad Space: If you’d rather try a very low introductory offer, the principle is the same. You offer low cost ad space, and when the traffic starts to improve and their ad is getting more hits, then you raise the ad space rate. If the traffic is worth it to them, they’ll continue the ad.

You can actually increase your chances of gaining advertisers by really focusing the content toward those advertisers, making good use of keywords. By doing this, you can try one more approach.

Send people to the potential advertiser’s website without approaching them first. Use good keywords and targeted traffic to attract people who would want to click on that link. Track your statistics, and after a month or whenever the numbers are looking good, present the potential advertiser with the business you’ve sent them to show that you know how to send traffic to advertisers (and inherently they know that you could send the blog traffic to their advertisers instead).

Photo Credits: Arturo de Albornoz

Originally posted 2009-06-08 05:02:11. Republished by Blog Post Promoter

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