If you’ve got a blog with enough traffic, you might want to monetize the space by drawing in advertisers. If your blog is new, it’s going to be a hard sell to get people to want to advertise on your blog but you can do it.
Whether your blog is new or established, you’ll want to draw up a pitch. This should include a page that shows where the ad would be and how big it is. Even if you’re brand new, if you pitch to an advertiser they’ll need this information. Don’t worry about setting a price. You have no idea how valuable the ad space is going to be them yet, most likely.
Go to other blogs that have similar content to yours and make a list of the people who are advertising there. These are the advertisers you want to contact and make pitches to. They obviously buy ad space in blogs like yours, so they’re an easier sell than someone who might offer products or services that your readers can use but who don’t advertise in blogs.
You can do one of two things at this point. You can offer them free space for a limited time, say a month or two, or you can offer them ad space at a very low introductory rate.
Free Blog Ad Space: If it sounds crazy to offer an advertiser free blog space, consider how much that space is worth to them. If you’re a blog with high traffic, then just show them your stats and offer them a price. But if you’re new or you have low traffic, offering them a free short-term spot can entice them to try it because they’ve got nothing to lose.
Use a plug-in to track how many hits the ad gets and to track page views and statistics if you’re not doing that already. Then before the free time runs out, if the numbers look good enough then present the advertiser with those numbers and offer them a price to continue the ad.
Low Cost Ad Space: If you’d rather try a very low introductory offer, the principle is the same. You offer low cost ad space, and when the traffic starts to improve and their ad is getting more hits, then you raise the ad space rate. If the traffic is worth it to them, they’ll continue the ad.
You can actually increase your chances of gaining advertisers by really focusing the content toward those advertisers, making good use of keywords. By doing this, you can try one more approach.
Send people to the potential advertiser’s website without approaching them first. Use good keywords and targeted traffic to attract people who would want to click on that link. Track your statistics, and after a month or whenever the numbers are looking good, present the potential advertiser with the business you’ve sent them to show that you know how to send traffic to advertisers (and inherently they know that you could send the blog traffic to their advertisers instead).
Photo Credits: Arturo de Albornoz
Originally posted 2009-06-08 05:02:11. Republished by Blog Post Promoter
Related Posts -
10 Benefits of Hosting your Own Blog If you want to create an edge over many of the other bloggers on the web, then one of the best things that you can do is host your own blog. There are a number of benefits of hosting your own blog over having some other service host your blog....... -
Should You Use Free Blogging Sites? There are certainly many blogging sites online today. It has become the biggest trend in communications for business and for personal reasons. A blog is a wonderful business tool that allows you to build a presence online as an expert in your field and develop a following of loyal readers....... -
Top 10 Tips for Writing a Blog Most of the rules and tips that are associated with writing for eZines and newsletters also apply to writing blog entries, though there are some truly important differences as well. If you keep these top ten tips for writing a blog entry in mind, you will be creating excellent blog...... -
Another 7 Steps for How to Get Traffic to Your Blog If you are trying to learn how to get traffic to your blog, then you will benefit from the tips in this series, which are designed to show you the necessary steps for how to get traffic to your blog. When you have the right tips, tricks and resources in...... -
Technorati Tracks Blog Traffic Exchange Effect Technorati is a online website community that is focused specifically on weblogs, and it can be extremely beneficial to register your blog with Technorati. Knowing how you can benefit from everything that Technorati has to offer is an important first step in getting the most out of your web presence.......
Related Websites -
The 6 Best Tools to Use On Your Corporate Blog Whether you are new to corporate blogging, or trying to find ways to blog more effectively, there are some great tools out there that can truly enhance your blog. Most are free to use, while others do have a small fee. However, this is definitely time and money well spent,...... -
5 Simple Ways to Attract Advertisers to Your Blog This is a guest post! If you want to write for us, check out the Guest Post section. The purpose of all bloggers is to make money online and advertisements are the main source of income for many bloggers. But the question arises how to attract the advertisers to your blog as...... -
Everything Concerning Hotel SEO And Why Your Business Desires It Hotel SEO fascinates and intrigues the hotel sector. SEO should be a core element of any hotel advertising plan. The Web has had a significant effect on hotel advertising. Each day there are millions of potential customers making geographically targeted searches for hotel accommodation, hospitality, wedding venues and conference facilities...... -
Free Advertising Academy Sign up for the Free Advertising Academy right now - and let me send you the FIRST TWO "Free Advertising Action" Plans for only $27 Per Month, Risk-Free.Plus, since I?m teaching people how to increase traffic, build mailing lists, make more sales, and pocket bigger profits?without spending any extra money...... -
Advertising 101: 10 Ways to Avoid Common Advertising Mistakes Most small business advertising is awful. Pick up any local newspaper and turn to the classified advertising section. You will be confronted by a huge selection of yawn-inducing adverts for small local businesses. They frequently lack appeal, information, urgency, passion and most of all effectiveness. If you want to......
- Nordic Track Rowers Cardiovascular Equipment Gym, Workout & Yoga Exercise & Fitness
- Canadian Fly In Cabin For 3 People Trips Fishing
- Sugar Free Candy & Chocolate Candy, Gum & Chocolate Food & Wine Home Store
- Portable & Space Heaters Heating, Cooling & Air Home Improvement
- Honda Track Snow Blowers Outdoor Power Equipment Yard, Garden & Outdoor Living
If you want to monetize your blog, you have to ask yourself a series of questions, starting with what kind of blog is it, and do you have any readers? If you’re not getting readers at your blog, you might as well put all your money-making plans on hold. Even if you got the greatest pay-per-click program in existence with the highest rates (which won’t happen if you don’t have readers) you can’t make money because there’s no one there to click the ads. Generate traffic first, and then worry about monetizing your blog.
