Meta Tag Use for SEO

metaWhen it comes to search engine optimization for a website, one of the key strategies that you should be using is to make use of meta tags on every individual web page within your site, especially when it comes to the title tag. So what is the title tag, and how can meta tags be used for search engine optimization in order to increase your search engine page ranking?

The title meta tag is the tag that search engines are relying heavily upon in order to determine what a specific website or web page is actually about. The best way to create a title tag is to create a short and concise description of what the web page is about that makes use of one or a couple of the web page’s primary keywords. One of the most common mistakes that is made when creating meta title tags is that people often try to stuff too many keywords into the title. The search engines may interpret this as being keyword stuffing, which is a frowned upon practice that search engines do not like, and putting too many keywords in your title tag may also take importance away from the keywords that are the most relevant.

Another thing that you need to keep in mind with your meta title tags is that your title tags will be visible in the search engine results with the link to your website. You want to keep a nice balance between readability and enticing nature in order to attract humans and search engines alike. If your title tag is only search engine friendly but not human reader friendly, then you will not get many return visitors. No one is going to want to follow a link if it looks like a bunch of gibberish, even if it is coming up high in the results on a search engine for your keywords.

When reading the title tag for your web page, search engines give the most importance to the beginning of the title. The shorter the title, the more weight each word will end up receiving as a result. If you use a longer title that has more words, then each word is going to seem less important and therefore less relevant when it comes to the search engine results.

You should only be using the words that are absolutely necessary, and that have the most relevant use. Don’t simply string together a bunch of useless keywords because it will not benefit anyone.

Creating meta tags that are friendly both to visitors and search engines can be tricky, but it is an important part of optimizing your site as a whole and every individual web page for search engine friendliness while still appealing to your human visitors. It is the balance between the two that makes for a good website.

Photo Credits: striatic

Originally posted 2009-05-11 05:16:27. Republished by Blog Post Promoter

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4 comments ↓
#1 Scott Million on 05.12.09 at 2:41 am

At one point meta tags were considered a relatively important factor by Seach engine optimization. AltaVista and other older search engines used them to help determine a site’s theme as well as relevance to a given term. This is no longer the case; search engines now rely on much more advanced techniques to do this. That said, meta tags still have some life left in them; they are sometimes used as the snippet of a site’s content in search engine result pages by Google, and possibly other search engines. It’s also possible they still have a little influence with some search engines in determining a site’s content.

#2 Tudor@hotel software on 07.31.09 at 5:12 am

From all the Meta tags available, the title one is probably the most important for Google. It is known that keywords tag no longer has a great importance for Google since the search engine now uses the actual content on your page.

#3 Don Gilbert on 01.27.10 at 9:59 pm

You’ve done it again – great tips on title management.

One thing that I’ve seen people do is put their sitename in the title. Now, that’s all fine and dandy, but please heed the advice above (the fact that the first part of the title carries more weight than the last) and put your sitename last. That way, when Google indexes your page, your post title is first instead of the sitename.

Keep them coming!

#4 Proxy1Media Testimonials on 06.07.10 at 8:06 am

I personally suggest a minimal set of meta tags, namely, Title, Description & Keywords

* Title tag should be 5 to10 words, containing the company name and related keywords, 90 characters with spaces.
* Description: Brief summary of the page, 170 characters with spaces.
* Keyword tag: Keep it simple,short and relevant. 10 to 20 Keywords per page.

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