Comments on: How To Create a Killer Landing Page http://www.blogtrafficexchange.com/how-to-create-a-killer-landing-page/ Driving Quality Traffic to Your Blog Sun, 09 Oct 2011 09:02:37 +0000 hourly 1 http://wordpress.org/?v=3.1.4 By: Ben Myers http://www.blogtrafficexchange.com/how-to-create-a-killer-landing-page/comment-page-1/#comment-26759 Ben Myers Mon, 21 Jun 2010 16:10:21 +0000 http://www.blogtrafficexchange.com/?p=941#comment-26759 This is a great, general how-to for building a new landing page and you control the URL, but what about when you don't control what the landing page is, such as for organic search? Sometimes, writers focus on SEO content and forget about the other aspects like converting visitors once they arrive. It's difficult to take all these factors into account and produce something that reads nicely and converts. This is a great, general how-to for building a new landing page and you control the URL, but what about when you don’t control what the landing page is, such as for organic search?

Sometimes, writers focus on SEO content and forget about the other aspects like converting visitors once they arrive. It’s difficult to take all these factors into account and produce something that reads nicely and converts.

]]> By: John Paul Aguiar http://www.blogtrafficexchange.com/how-to-create-a-killer-landing-page/comment-page-1/#comment-24312 John Paul Aguiar Mon, 24 May 2010 13:01:47 +0000 http://www.blogtrafficexchange.com/?p=941#comment-24312 Great tips. Where were you few mnths ago when I made my Twitter book landing page lol Great tips. Where were you few mnths ago when I made my Twitter book landing page lol

]]> By: Oli Gardner http://www.blogtrafficexchange.com/how-to-create-a-killer-landing-page/comment-page-1/#comment-19393 Oli Gardner Tue, 23 Mar 2010 10:31:57 +0000 http://www.blogtrafficexchange.com/?p=941#comment-19393 Hi John, I like your simple and clear approach to the subject of landing pages. It's a rapidly evolving concept that's been missing from every marketers toolbox for a while. You cover most of the main points here nicely, but I'd another quick point in there: Message Match ========== Your landing page can be beautifully designed with excellent copy, a stunning hero shot, a lead gen form the exudes brevity and a free eBook giveaway that's nicely written. But stepping backwards up the funnel, if your upstream ad isn't closely connected to your landing page USP (Unique Selling Proposition) then you'll lose a lot of prospects through message mismatch. This is critical as failing at this point wastes your PPC spend and makes you feel like your landing page is inadequate. Always work on your advertising and your landing pages together as every misdirected lead is money wasted. Lookig forward to your next post. Cheers Oli Hi John,

I like your simple and clear approach to the subject of landing pages. It’s a rapidly evolving concept that’s been missing from every marketers toolbox for a while.

You cover most of the main points here nicely, but I’d another quick point in there:

Message Match
==========
Your landing page can be beautifully designed with excellent copy, a stunning hero shot, a lead gen form the exudes brevity and a free eBook giveaway that’s nicely written. But stepping backwards up the funnel, if your upstream ad isn’t closely connected to your landing page USP (Unique Selling Proposition) then you’ll lose a lot of prospects through message mismatch. This is critical as failing at this point wastes your PPC spend and makes you feel like your landing page is inadequate.

Always work on your advertising and your landing pages together as every misdirected lead is money wasted.

Lookig forward to your next post.
Cheers
Oli

]]>