If you have been in the internet marketing scene at all, even just for a short time, then you are already probably aware of the fact that blogs that are search engine optimized properly tend to achieve greater and faster rankings in search engines like Google than other websites and blogs. The question remains, though, how can your blog best be optimized for Google?
The best blogging platform that is out there right now is called WordPress. It is completely free to use, simple to install, and Google tends to really love it. Here are some of the things that you can do to optimize your WordPress blog in order to achieve high rankings in Google.
1 – First and foremost, do your keyword research.
If you are not doing proper keyword research, then you are going to stand a very small chance of ever ranking high in any search engine, let alone Google. Developing a working list full of viable keywords is absolutely a must. The best tool that you can use to optimize your keywords for your WordPress blog is the free keyword tool that Google offers. While conducting your keyword research, there are some things that you need to consider including the number of monthly searches, the number of optimized websites that are already using that keyword, and how much competition you will be facing.
2 – Next what you are going to want to do is to customize your WordPress blog specifically for search engine optimization in Google.
You can log in to your dashboard, for example, and change the default permalink structure to something that Google much prefers to see. Click on the radio button for “custom”, and type in /%postname%/ — What this will do is change the default structure for the addresses for your posts so that the name of the post will be in the URL rather than the post date or post number. This allows you to optimize your blog posts by putting keywords in your titles, and having those keywords appear in your URLs, which Google pays attention to when determining how to rank you. This structure is definitely much better when it comes to SEO purposes, so if you are not following this permalink structure already, then you need to change it as soon as possible.
3 – The next thing that you need to do is to download and install the “All in One SEO Pack”, which can be found on Google and uploaded to your Plugins folder in your blog.
Activate it from the dashboard, and you will begin to see new ways to improve your rank in Google. This is a neat plugin that can really help out your SEO endeavor if you are willing to download and install it. Make sure that you go to your Settings area and update the ping list under Writing so that every time a new blog entry is posted, the blogging services will be automatically notified.
Photo Credits: jeffmcneill
Originally posted 2009-05-04 05:24:05. Republished by Blog Post Promoter
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3 comments ↓
Interesting start but way short what really needs to be done to seo your blog. For example, just using the standard ping facility for advertising new content will soon get you “red-carded” if you have lots of posts/pages/edits. You need to add the MaxBlogPress Ping Optimizer plugin to manage your ping rate and stop your site getting blocked by spam filters.
Thanks for that plugin suggestion Kevin.Regarding the custom permalink structure I agree. However, would the option of including the date and postname be as strong?
I teach all my students to use the custom but wondered recently if the other options, except for the naked page number, could be as good.
@rosie
most can be very good. for me most of the content I produce on most of my sites is timeless. (Although I do have a few sites where content is very much dated)…
The timelessness in combination with the dateless permalink structure alloys me to use my plugin Old Post Promoter to increase traffic to old (in terms of when it was published) posts…
http://www.blogtrafficexchange.com/old-post-promoter/
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