Entries Tagged 'Writing for Your Blog' ↓

What is the Difference Between Blogging and Content Writing?

shortandsweetSometimes it seems like articles and blogs are so similar to one another in content that it can be difficult to tell what the difference is between these two types of written media. Blogs tend to have more leeway, and follow a completely different structure because they can be short or long, completely comprised of video or audio, or can meet a variety of other criteria. Articles on the other hand are more than 250 words in length and are more concerned with being rich in content and informative than anything else. When it comes to writing a blog or an article, you are generally going to want to keep in mind that there are much greater possibilities that come with writing blogs than what you can do with article writing. Blogs tend to invite a much greater scope for interaction with subscribers and readers, making blogs the more superior communication method in most scenarios.

In addition to everything mentioned above, bloggers tend to be able to enjoy much larger social networks and communities, meaning that blog authors get more out of their experiences than article writers. Some article writers may also get good use out of blog specific content in their articles, but articles are generally too long to be properly utilized in blogs and most readers will skim right over them. Blogs are generally short and length, catering to those who have short attention spans or that do not have a lot of time on their hands. In other words, article content and blog content are designed to reach out to a completely different set of reader personalities.

Blogs are extremely effective in how they allow an author to convey a message in fewer words with a greater impact. The writer can be conversational, clumsy, blunt and brutally honest in a blog, where as article content is better suited for details, facts and informative content. One wrong statement in an article can have a much larger and more detrimental impact than such a slip up in a blog. Blog writing tends to be much easier in nature, because blogs are commodity content, and there is no limit to what a writer can produce for a blog. Blog posts are simple to write and can generate short term and long term website traffic. Blogs are all about up to date, current and even controversial content. They are designed to facilitate conversation and feedback, and the more often you write, the more conversation you will be able to drum up. Clearly blogging and article writing both have their place in putting a website together, but one cannot be confused for the other if you want to get the most out of each of these unique writing endeavors.

While you can maintain both an article writing endeavor and a blog, it may be important to determine which will better suit and benefit your website or the cause that has you writing in the first place.

Photo Credits: 1

Originally posted 2009-02-04 16:15:21. Republished by Blog Post Promoter

Top 10 Tips for Writing a Blog

writing15Most of the rules and tips that are associated with writing for eZines and newsletters also apply to writing blog entries, though there are some truly important differences as well. If you keep these top ten tips for writing a blog entry in mind, you will be creating excellent blog content in no time at all.

1 – Write with the reader in mind.

What is in it for your readers? “WIIFM” is jargon for “What’s in it for me?” in the marketing world, and this is what you need to be keeping in mind with every post that you write.

2 – Make your content worthwhile and valuable.

Do not waste people’s time by posting content that is not worthwhile or valuable. If you do not have anything to say, don’t bother blogging. Review books, share articles, conduct interviews. There is plenty to say, so say it.

3 – Proof read every entry and comment.

Look for typos and for grammatical errors. Don’t publish spelling mistakes. Polish your content to show that you respect your readers.

4 – Keep posts short and simple.

Keep things short and simple, because most people simply skim and scan over material. People do not have a lot of time, so do not burden them with too much information unless you have a really good reason to post lengthy entries in your blog.

5 – Keep your blog lively.

Your blog should be snappy and snazzy, interesting and lively. Write like you are having a conversation with a friend, and get to the point quickly. Make sure to touch on the who, what, where, when and why.

6 – Provide plenty of links.

Building links builds credibility, and it positions you as an expert in the industry or niche that you are posting about. People do not have time to know what everyone else is doing, so you should tell them by sharing links in your blog entries. Link other blogs and websites to build a network of associates online.

7 – Use keywords as often as possible.

Using keywords that are relevant to your niche will keep you on task, help search engines find you, and attract more traffic to your website. Your rankings will go up, and people will find you more easily than ever online.

8 – Write clearly.

Make sure to use short sentences, and touch on only a single concept per sentence. Do not use double speak, do not use jargon, and do not overwhelm your readers by cramming more than a single idea into each sentence. Spoon feed your content to your readers and they will return to your blog for more.

9 – Write in the same way that you talk.

It is okay to use common expressions and to write conversationally. Let your blog be fluid, conversational and friendly, and your readers will keep coming back for more.

10 – Use a headline that is clear, concise and descriptive.

Photo Credits: 1

Originally posted 2009-02-04 14:10:54. Republished by Blog Post Promoter

Keeping It Fresh

freshIf you want to keep readers coming back to your website, you should produce fresh blog posts to keep their interest. Look to the biggest sites, what they all have in common is that they constantly produce content that is new and fresh. This is also what the webmasters of the blog will say is the most difficult thing. Producing content that is fresh and frequent is a challenge that, once overcome, will take your blog to a new level.

There are a number of things that can help you in producing content that is fresh. The first is to make sure that your posts are kept brief. Trying to consistently put out 500 word posts will quickly burn you out, with the time that is taken. Many good blogs have many posts that are short. The average attention span of the internet reader is about a minute and a half. Short blog posts will be refreshing for the readers who may not have the time to read very long blog posts.

Another thing that is good for keeping content fresh is to prepare a backup stash of articles, or a working queue. This sort of action is especially good for those who may find themselves suffering from writers block. The premise is to write articles before you need them. You may have a stash of articles for when you are blocked, or you may have a stack of articles that you add to, and pull content from, following a schedule planned in advance.

Some blogs will invite their readers to be guest bloggers. This will not only introduce ideas from your readers, which can act as a muse for your posts, but it will also encourage participation from your blog readers. Interaction is a surefire way to create a sense of community with your readers. Reader interaction is also good because some great blog posts stem from conversations in the comments section. Let us not forget the biggest benefit to guest bloggers, one less blog post for you to write.

Guest bloggers do not have to readers. Rather, you can find a blogger who is within the same genre or niche. Inviting these bloggers to contribute can enable you to form professional relationships with other bloggers. These relationships can encourage the growth of ideas through conversations. Many times, guest bloggers from other blogs will also allow you to write for their blog. This gives you and them access to each others readers, bolstering the traffic to both blogs.

Sometimes the best way to ensure fresh content is to blog in teams. A team of bloggers may run a single blog or many. The idea is that the bloggers will share in blogging duties, so that if one can not contribute for a period of time, the others can take up the slack and ensure that fresh content is produced. Such an agreement between bloggers will require less work for the bloggers, and give a number of different views within the content.

Producing content that is fresh is how you will ensure that your blog flourishes.

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Originally posted 2009-02-06 09:00:10. Republished by Blog Post Promoter

Tips for Writing Your Blog

cupcompWhether you are blogging for business applications, or for personal growth, the process of writing daily is a rewarding activity in many ways. The individual writer is able to benefit from the satisfaction that is gained from personal reflection. Blogs afford the writer the means to distribute information and ideas everywhere the internet can reach. For the business, blogs enable a conduit within which real time feedback and communication with customers can occur, as well as dissemination of information in order to bolster a company’s credibility with peers and customers.

When it comes to writing a blog, there are various techniques that one can employ. One such technique is the implementation of Search Engine Optimization methods, where by the blog is ranked higher in search engines through manipulation of how the algorithms work. This is usually done by careful cross linking, adding blog keywords, including terms similar in meaning, and other similar steps.

Choosing the keywords for blog posts can also serve to provide focus to writing. Knowing the keywords for a blog’s post of the day will enable you to make sure your post stays on point. You can also use the keywords to make sure that you are not very repetitive, by avoiding using the same keywords constantly. You can use the keywords to ensure that your posts cover a variety of topics, even within a particular area of interest.

Another writing tip is to make sure you are posting in great frequency, with at least a post a day. If that cannot be managed, then one should at the very least shoot for a couple of posts over a week. Traffic to a blog tends to be proportionate to how often one posts in the blog. The posts should have value and be interesting and relevant. One should not write just to write, there should be meat to blog postings.

The average web reader will have 96 seconds worth of focus. That means they will read your posts for only about a minute and a half. So blog posts should be short and to the point, making sure that the most important information appears at the beginning. Well written posts will captivate the interest of the readers, and be within three to six hundred words in length.

In line with keeping posts short, limit posts to one important topic. Scatter shot posting will fail to keep interest for very long. Rather, the successful blogger will keep postings focused on single points. If there are multiple directions you wish to cover, turn them into blog posts, and distribute them over the week. This will help to make sure that postings stay regular, especially during those patches of time where writers block can hit.

One of the most important decisions the blogger can make is the domain and blog titles. This is essentially branding, creating a name that is memorable to your readers and will give them avenue to keep returning to your blog. It should be on point, related to the theme of your blog, and well thought out.

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Originally posted 2009-02-06 08:45:43. Republished by Blog Post Promoter

Mistakes to Avoid When Blogging For Business

bloggingMost businesses today recognize the power of blogging and are using it to their advantage. Everyone from the bigger companies to much smaller businesses are taking advantage of the free advertising and wonderful increase to website traffic that can be gained from successful blogging. There are some mistakes that you should avoid if you are blogging for your business. Unfortunately, these mistakes have been learned the hard way, but you can learn to avoid these mistakes before they happen to you.

The most common mistake that people who are Internet marketing make is only blogging when there is available time. Anyone who is working in Internet marketing knows that there is no extra time and blogging must be scheduled. If you want your blogging efforts to be successful, you must blog with consistency. The readers of your blog will soon become tired of waiting for the next time you have available time to update your blog and move on. This is lost traffic for you that may never return again.

Poorly written content on your blog makes you sound unprofessional. A blog is intended to establish you as an expert. How much of an expert can you be if the content of your blog is full of grammar and spelling mistakes? Take a little time to go over the content before you post it to make sure that the typos are all corrected and everything is grammatically correct. This will protect your image as an expert in your field.

Allow your blog readers to comment on your content. Many people are so afraid of negative comments that they simply don’t allow them at all. Blog readers love to have the ability to voice their own opinion on the content on your blog. If they find that they can’t comment, they will simply move on from your blog to one that allows them to make comments. You can always filter the comments and approve the ones that you want. At least your readers will have the option.

Your blog must link to your website or products that you are selling online. Why do you have a blog? Chances are it is to sell your product and increase the traffic to your website. However, if you don’t link to your website and finish the job, you are just wasting your time and effort.

Do not stuff your blog with keywords. They must flow through the content naturally or people will see the blog as nothing more than a piece of marketing material. Quality marketing does not appear to be marketing and a sales pitch should never sound like a sales pitch. The readers of your blog should be interested in the content and never feel as though they are being marketed to or you will lose them.

If you learn these mistakes and avoid them like the plague, you will increase the traffic to your website and gain the business that you want and need. It is very competitive online and avoiding these mistakes will avoid some very costly mistakes.

Photo Credits: SuziJane

Originally posted 2009-06-17 05:23:35. Republished by Blog Post Promoter

Top Blogging Strategies

Top Blogging StrategiesWhether your blog is about general interest topics like how you washed a crayon in your son’s pocket and there’s a new bank going up in town, or you have a niche blog designed to make money, the same basic blogging strategies apply if you want to be a top blogger.

Post Regularly: You don’t have to post every day. But if you can, do it. Post every other day or 3 or 4 times a week. The more regularly you post (especially if you have good SEO optimized titles) the better your blog will look to the search engines.

Post In-Depth: If you post every day and you’re not fond of writing, this might be difficult. But maybe you can do it twice a week, or even once, and have shorter posts the rest of the time. If your post is long and full of information that almost always makes it better than a short post. First, it’ll contain more keywords and probably help your search engine listings. Second, it’ll contain more information that might lead others to different parts of your blog if you’re linking correctly. And finally, a long post just gives you more space in which to connect with your reader.

Post for the Readers: Search engine optimization is important if you want people to be able to find you through search engines. But if your blog post reads like it was written for a keyword-searching bot, the reader will know it. Make sure you write for those real people who will be reading the post, not just for the search engine spiders.

Connect with your Readers: While it’s important to write for them by including actual content and not just sentence after sentence stuffed with keywords, you still have to engage them. If the contest interesting but written in a wholly uninteresting way, readers aren’t going to be that thrilled. If you’re worked up about the idea of writing, just decide to write like you speak. This isn’t a legal document or a literary publication submission. If your language is pompous sounding, you’ll put people off. Just write in a manner like you speak, and leave the formal language to lawyers and people from the 18th century.

Rein in Your Sales Message: If you’re using a blog to sell something, it’s okay to sell it. You can point it out to people, talk about it, hype it up a little. But you can’t do that all the time. If every post is touting the benefits of your new product, then there’s not much point in people coming back unless they’re already interesting in your product. People interested in your general subject will go elsewhere.

Don’t fill your posts with fluff and then try to sell to people on your blog. If you’re selling an e-book about 100 rainmaking techniques, offer up 3 in a blog post and then lead them to your ebook.

Keeping the readers and their needs in your mind is the key in all the best and most successful blogging strategies.

Photo Credits: Waponi

Originally posted 2009-05-27 05:22:53. Republished by Blog Post Promoter

Keep Readers Coming Back to Your Blog

readersIf you have a blog, you want to keep readers coming back. You can attract readers in a variety of ways, but keeping them is a little harder. You may end up high in the search engines for tons of keywords and pull in tons of unique page views. But how do you keep these new blog readers interested enough to come back again?

Many bloggers don’t. They do all the right things to get people there, but fail at engaging people enough that they’ll come back to read some more. What are the tricks, then, to keep readers coming back to your blog?

There are no tricks, which is a good thing. Tricks are hard. The techniques to get people coming back are instead just common sense that many people seem to forget when they’re writing their blogs. The main technique is to actually write something someone wants to read.

Obviously, your blog has to be interesting. If you get tons of unique page views and no comments at all, then the people reading your posts don’t find them interesting enough to comment on, and they’re probably not coming back.

If you’re using SEO in your posts, then you’re blogging correctly for the search engines. But don’t forget to actually make the posts about something, too. A post about shoes that simply goes on to say that you could pick a red shoe, or blue shoes, and there are 800,000 different kinds of shoes without ever offering anything but that kind of fluff won’t get people to come back. If you explain the benefits of choosing the red shoe over the blue one, then you have actual content.

Make sure that your content is actually something people need to know. Really bad SEO writing about those shoes, for example, might manage to get the keywords in a good number of times and still be about more than listing types of shoes. That doesn’t mean it’s good.

A really unimaginative person who doesn’t have anything to say about shoes might write a post about how you could choose red shoes over blue shoes because you like red better. Or that red shoes are different from blue shoes because one is dyed red . . . and the other, blue. This kind of SEO writing is all over the Internet. It might pull in keyword-related traffic, but who will come back for more of that?

To keep readers coming back to your blog you have to engage them somehow. Don’t use a keyword-stuffed post about nothing, making it interesting at the same time-it’s not that hard to do. How-to posts are very popular, as are posts with useful lists like “Top 10 Reasons Red Shoes are Better than Blue.”

Just don’t stop at a catchy title. Actually deliver what you said you would. Give the reader something interesting enough that they’ll want to check back later to see what else you might be writing about in your blog and you’ll keep the reader coming back.

Photo Credits: cleverCl@i®ê

Originally posted 2009-06-01 05:30:15. Republished by Blog Post Promoter

Breaking the 2 Year Blogging Curse, pt 3.

This is the final post in discussing the 2 Year Blogging Curse and ways in which to counter the urge to up and quit. We talked about blogging schedules and grabbing specialty plugins, now we’ll focus on four new ideas.

Establish a Feature.

A feature is not a meme. A feature is post that periodically appears on your blog and follows a set format. It could focus on a particular topic or idea or style of blogging. For instance you could do an interview once a week. Make it a feature by focusing on interviewing regular blog commentators or established bloggers in your niche or authors published in your niche. Another example is dedicating once a week to podcasting or making a video blog. These two methods are quick ways to reach readers in a new format with the added benefit of changing it up for you.

Generate Ideas.

Take a day to sit down and jot down everything you could possibly think about to write on. Come up with specific ideas for your features, raid your emails for reader inspired ideas, reexamine old posts for new things to discuss, and more. There’s plenty of ways to get new ideas and plenty of blog posts out there focused entirely on this concept if you run out of things to consider.

Find a Partner.

Keep yourself motivated by finding yourself a partner. How you set up the partnership is up to you. It could be a highly lucrative beginning for your blog and would have the added benefit of getting another person to be equally invested in the success of your blog.

Merge.

You might have noticed that your blog is more of an offshoot to another blog you started. If you’re struggling to keep two afloat it’s time to consider merging them together into one blog. This will make it easier on you and have the added benefit of bringing all your content into one place.

That’s it! I’ve given you ten ideas to give your blog the jumpstart it needs to get past the 2 Year Blogging Curse. Now it’s your turn. Have you ever experienced blogging burnout? What did you do to get over it? Share in the comments below!

Keira hails from Love Romance Passion, a site known for it’s romance novel reviews. She’s a longtime romance reader, a Kindle 2 owner, and a junkie for USA TV shows. She loves marriage of convenience plots and angst ridden breakups that ultimately end up in gooey happily ever afters. You can also find her on Twitter.

Photo Credits: Magda Sobkowiak

Originally posted 2010-09-24 03:33:57. Republished by Blog Post Promoter

Breaking the 2 Year Blogging Curse, pt 1.

Yesterday, I introduced the 2 Year Blogging Curse. Today let’s look at some ways to break what seems to afflict so many new and established bloggers.

Cut Back.

Who says you have to blog every day? If 365 fresh posts sounds scary know that you can make whatever posting schedule you like. Here are some other schedules to consider:

  • Blog M-F for a workable 261 posts.
  • Blog every other day for a comfortable 182 posts.
  • Blog M-W-F for a stress-free 156 posts.
  • Blog Tu & Th for an easy 104 posts.
  • Blog Weekly for a painless 52 posts.
  • Blog Monthly for an effortless 12 posts.

Write Less.

What’s the magical word count to get the mighty Google search engine to notice you? I’ve no idea. I have heard anywhere from 500 words to as little as 250 words. It seems more myth than truth to me.

So if you’re used to writing long in-depth articles why not scale back and pull a Seth Godin? His blog posts are notable for being short, concise, and thought provoking. You can do the same.

365 posts at 500 words a post is 182,500 words in a year, but 365 posts at 80 words a post is a manageable 29,200 words.

Get a New Angle.

If the current way you’re blogging bores you, it probably bores your readers, but quitting isn’t the answer. Just think about it. Quitting an old blog and starting a new, negates all your previous efforts. Who wants to lose 182,500 or more words on a subject? I wouldn’t. That would be so depressing. Instead of chugging away at the same old same old, come at your topic from a different angle.

Tomorrow I’ll go over three more ideas to help you break the 2 Year Blogging Curse.

Keira hails from Love Romance Passion, a site known for it’s romance novel reviews. She’s a longtime romance reader, a Kindle 2 owner, and a junkie for USA TV shows. She loves marriage of convenience plots and angst ridden breakups that ultimately end up in gooey happily ever afters. You can also find her on Twitter.

Photo Credits: Magda Sobkowiak

Originally posted 2010-09-22 03:27:02. Republished by Blog Post Promoter

Breaking the 2 Year Blogging Curse, pt 2.

We’ve talked about what the 2 Year Blogging Curse is and covered some ways to break it, now we’ll go over some more ways to do just that.

Target a New Audience.

If you started out concentrating on beginners in your niche because you yourself were a beginning but now you’ve moved past that stage, you should be writing about intermediary or advance topics. By challenging yourself to expand or to learn you’ll be creating new content that is much more interesting to you and your long time readers while still attracting those beginning in your niche.

Old Post Promoter.

OPP is a WordPress plugin by BTE.  The concept behind this plugin is to promote old posts back to the front of your blog allowing you to cash in again on work you’ve done already. It’s perfect for going on vacation, to run permanently, or to use while you’re recuperating from being blogged out. Sure, some of your readers may have seen the articles before, but it’ll be fresh in the search engines and to new readers.

Fresh Voices.

There are several ways to get new voices. You could advertise for guest bloggers, befriend and reach out to commentators on your blog behind the scenes, hire a writer, read or watch new programs/blogs for new input, get a friend to share their thoughts, and more.

Check back in tomorrow as I am going to cover four more ideas to help you break the 2 Year Blogging Curse.

Keira hails from Love Romance Passion, a site known for it’s romance novel reviews. She’s a longtime romance reader, a Kindle 2 owner, and a junkie for USA TV shows. She loves marriage of convenience plots and angst ridden breakups that ultimately end up in gooey happily ever afters. You can also find her on Twitter.

Photo Credits: Magda Sobkowiak

Originally posted 2010-09-23 03:29:51. Republished by Blog Post Promoter