If you have a blog, you want to keep readers coming back. You can attract readers in a variety of ways, but keeping them is a little harder. You may end up high in the search engines for tons of keywords and pull in tons of unique page views. But how do you keep these new blog readers interested enough to come back again?

Many bloggers don’t. They do all the right things to get people there, but fail at engaging people enough that they’ll come back to read some more. What are the tricks, then, to keep readers coming back to your blog?

There are no tricks, which is a good thing. Tricks are hard. The techniques to get people coming back are instead just common sense that many people seem to forget when they’re writing their blogs. The main technique is to actually write something someone wants to read.

Obviously, your blog has to be interesting. If you get tons of unique page views and no comments at all, then the people reading your posts don’t find them interesting enough to comment on, and they’re probably not coming back.

If you’re using SEO in your posts, then you’re blogging correctly for the search engines. But don’t forget to actually make the posts about something, too. A post about shoes that simply goes on to say that you could pick a red shoe, or blue shoes, and there are 800,000 different kinds of shoes without ever offering anything but that kind of fluff won’t get people to come back. If you explain the benefits of choosing the red shoe over the blue one, then you have actual content.

Make sure that your content is actually something people need to know. Really bad SEO writing about those shoes, for example, might manage to get the keywords in a good number of times and still be about more than listing types of shoes. That doesn’t mean it’s good.

A really unimaginative person who doesn’t have anything to say about shoes might write a post about how you could choose red shoes over blue shoes because you like red better. Or that red shoes are different from blue shoes because one is dyed red . . . and the other, blue. This kind of SEO writing is all over the Internet. It might pull in keyword-related traffic, but who will come back for more of that?

To keep readers coming back to your blog you have to engage them somehow. Don’t use a keyword-stuffed post about nothing, making it interesting at the same time-it’s not that hard to do. How-to posts are very popular, as are posts with useful lists like “Top 10 Reasons Red Shoes are Better than Blue.”

Just don’t stop at a catchy title. Actually deliver what you said you would. Give the reader something interesting enough that they’ll want to check back later to see what else you might be writing about in your blog and you’ll keep the reader coming back.

Photo Credits: cleverCl@i®ê

Originally posted 2009-06-01 05:30:15. Republished by Blog Post Promoter

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Whether your blog is about general interest topics like how you washed a crayon in your son’s pocket and there’s a new bank going up in town, or you have a niche blog designed to make money, the same basic blogging strategies apply if you want to be a top blogger.

Post Regularly: You don’t have to post every day. But if you can, do it. Post every other day or 3 or 4 times a week. The more regularly you post (especially if you have good SEO optimized titles) the better your blog will look to the search engines.

Post In-Depth: If you post every day and you’re not fond of writing, this might be difficult. But maybe you can do it twice a week, or even once, and have shorter posts the rest of the time. If your post is long and full of information that almost always makes it better than a short post. First, it’ll contain more keywords and probably help your search engine listings. Second, it’ll contain more information that might lead others to different parts of your blog if you’re linking correctly. And finally, a long post just gives you more space in which to connect with your reader.

Post for the Readers: Search engine optimization is important if you want people to be able to find you through search engines. But if your blog post reads like it was written for a keyword-searching bot, the reader will know it. Make sure you write for those real people who will be reading the post, not just for the search engine spiders.

Connect with your Readers: While it’s important to write for them by including actual content and not just sentence after sentence stuffed with keywords, you still have to engage them. If the contest interesting but written in a wholly uninteresting way, readers aren’t going to be that thrilled. If you’re worked up about the idea of writing, just decide to write like you speak. This isn’t a legal document or a literary publication submission. If your language is pompous sounding, you’ll put people off. Just write in a manner like you speak, and leave the formal language to lawyers and people from the 18^th century.

Rein in Your Sales Message: If you’re using a blog to sell something, it’s okay to sell it. You can point it out to people, talk about it, hype it up a little. But you can’t do that all the time. If every post is touting the benefits of your new product, then there’s not much point in people coming back unless they’re already interesting in your product. People interested in your general subject will go elsewhere.

Don’t fill your posts with fluff and then try to sell to people on your blog. If you’re selling an e-book about 100 rainmaking techniques, offer up 3 in a blog post and then lead them to your ebook.

Keeping the readers and their needs in your mind is the key in all the best and most successful blogging strategies.

Photo Credits: Waponi

Originally posted 2009-05-27 05:22:53. Republished by Blog Post Promoter

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This is the final post in discussing the 2 Year Blogging Curse and ways in which to counter the urge to up and quit. We talked about blogging schedules and grabbing specialty plugins, now we’ll focus on four new ideas.

Establish a Feature.

A feature is not a meme. A feature is post that periodically appears on your blog and follows a set format. It could focus on a particular topic or idea or style of blogging. For instance you could do an interview once a week. Make it a feature by focusing on interviewing regular blog commentators or established bloggers in your niche or authors published in your niche. Another example is dedicating once a week to podcasting or making a video blog. These two methods are quick ways to reach readers in a new format with the added benefit of changing it up for you.

Generate Ideas.

Take a day to sit down and jot down everything you could possibly think about to write on. Come up with specific ideas for your features, raid your emails for reader inspired ideas, reexamine old posts for new things to discuss, and more. There’s plenty of ways to get new ideas and plenty of blog posts out there focused entirely on this concept if you run out of things to consider.

Find a Partner.

Keep yourself motivated by finding yourself a partner. How you set up the partnership is up to you. It could be a highly lucrative beginning for your blog and would have the added benefit of getting another person to be equally invested in the success of your blog.

Merge.

You might have noticed that your blog is more of an offshoot to another blog you started. If you’re struggling to keep two afloat it’s time to consider merging them together into one blog. This will make it easier on you and have the added benefit of bringing all your content into one place.

That’s it! I’ve given you ten ideas to give your blog the jumpstart it needs to get past the 2 Year Blogging Curse. Now it’s your turn. Have you ever experienced blogging burnout? What did you do to get over it? Share in the comments below!

Keira hails from Love Romance Passion, a site known for it’s romance novel reviews. She’s a longtime romance reader, a Kindle 2 owner, and a junkie for USA TV shows. She loves marriage of convenience plots and angst ridden breakups that ultimately end up in gooey happily ever afters. You can also find her on Twitter.

Photo Credits: Magda Sobkowiak

Originally posted 2010-09-24 03:33:57. Republished by Blog Post Promoter

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Yesterday, I introduced the 2 Year Blogging Curse. Today let’s look at some ways to break what seems to afflict so many new and established bloggers.

Cut Back.

Who says you have to blog every day? If 365 fresh posts sounds scary know that you can make whatever posting schedule you like. Here are some other schedules to consider:

• Blog M-F for a workable 261 posts.
• Blog every other day for a comfortable 182 posts.
• Blog M-W-F for a stress-free 156 posts.
• Blog Tu & Th for an easy 104 posts.
• Blog Weekly for a painless 52 posts.
• Blog Monthly for an effortless 12 posts.

Write Less.

What’s the magical word count to get the mighty Google search engine to notice you? I’ve no idea. I have heard anywhere from 500 words to as little as 250 words. It seems more myth than truth to me.

So if you’re used to writing long in-depth articles why not scale back and pull a Seth Godin? His blog posts are notable for being short, concise, and thought provoking. You can do the same.

365 posts at 500 words a post is 182,500 words in a year, but 365 posts at 80 words a post is a manageable 29,200 words.

Get a New Angle.

If the current way you’re blogging bores you, it probably bores your readers, but quitting isn’t the answer. Just think about it. Quitting an old blog and starting a new, negates all your previous efforts. Who wants to lose 182,500 or more words on a subject? I wouldn’t. That would be so depressing. Instead of chugging away at the same old same old, come at your topic from a different angle.

Tomorrow I’ll go over three more ideas to help you break the 2 Year Blogging Curse.

Keira hails from Love Romance Passion, a site known for it’s romance novel reviews. She’s a longtime romance reader, a Kindle 2 owner, and a junkie for USA TV shows. She loves marriage of convenience plots and angst ridden breakups that ultimately end up in gooey happily ever afters. You can also find her on Twitter.

Photo Credits: Magda Sobkowiak

Originally posted 2010-09-22 03:27:02. Republished by Blog Post Promoter

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We’ve talked about what the 2 Year Blogging Curse is and covered some ways to break it, now we’ll go over some more ways to do just that.

Target a New Audience.

If you started out concentrating on beginners in your niche because you yourself were a beginning but now you’ve moved past that stage, you should be writing about intermediary or advance topics. By challenging yourself to expand or to learn you’ll be creating new content that is much more interesting to you and your long time readers while still attracting those beginning in your niche.

Old Post Promoter.

OPP is a WordPress plugin by BTE.  The concept behind this plugin is to promote old posts back to the front of your blog allowing you to cash in again on work you’ve done already. It’s perfect for going on vacation, to run permanently, or to use while you’re recuperating from being blogged out. Sure, some of your readers may have seen the articles before, but it’ll be fresh in the search engines and to new readers.

Fresh Voices.

There are several ways to get new voices. You could advertise for guest bloggers, befriend and reach out to commentators on your blog behind the scenes, hire a writer, read or watch new programs/blogs for new input, get a friend to share their thoughts, and more.

Check back in tomorrow as I am going to cover four more ideas to help you break the 2 Year Blogging Curse.

Keira hails from Love Romance Passion, a site known for it’s romance novel reviews. She’s a longtime romance reader, a Kindle 2 owner, and a junkie for USA TV shows. She loves marriage of convenience plots and angst ridden breakups that ultimately end up in gooey happily ever afters. You can also find her on Twitter.

Photo Credits: Magda Sobkowiak

Originally posted 2010-09-23 03:29:51. Republished by Blog Post Promoter

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Have you ever noticed how many people talk about a blog that they used to write? It seems like I hear about it at least once a week and the story reads basically the same every time I see it:

They were interested in blogging, liked a topic, and went for it only to discover that they hated writing on said topic, couldn’t keep focused, found out it wasn’t as fun as they thought and quit the blog after a year or two of perseverance.

Pretty sad isn’t it? Not every blog can explode and be a star on the map in the first year. Many don’t even make that status in their second year. It’s year three and on that those who acted like the tortoise in this so-called blogging race start to really see results.

When you see who it affected, you know you’re not alone. Even the Darren of Problogger experienced it for different reasons in the past. John Marrow talks about knowing when to shoot your blog, but I want to take the opposite approach and focus on breaking the 2 Year Blogging Curse, not perpetuating it. Tune in tomorrow for the first of a 3 part series on doing just that.

In the meantime, why don’t you introduce yourself and share a little bit about your blog and how you’re feeling about it right now in the comment space below. Are you happy where you are or are you feeling disappointed? If you’re the latter be sure to stick around this week.

Keira hails from Love Romance Passion, a site known for it’s romance novel reviews. She’s a longtime romance reader, a Kindle 2 owner, and a junkie for USA TV shows. She loves marriage of convenience plots and angst ridden breakups that ultimately end up in gooey happily ever afters. You can also find her on Twitter.

Photo Credits: Magda Sobkowiak

Originally posted 2010-09-21 03:03:34. Republished by Blog Post Promoter

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Why should you have to pay for obtaining traffic to your blog? There is no reason why you should spend a lot of money making your blog friendly for readers, considering that some of the best ways to get blog traffic are free. Attracting free blog traffic can easily net you traffic that is just as high a caliber as paid blog traffic, so spend your money someplace else. Here are two sure-fire ways that you are going to attract free blog traffic, meaning that it will not cost you a penny to bring people to your blog.

1 – Optimize Your Posts for Readers

Simply put, you need to be able to write posts that people are going to want to read. This is something that should come to you as common sense, and yet many people reach out to search engines while forgetting that they have real readers with real interests. You need to use the principles behind writing good online copywriting in order to create headlines and copy that are actually interested to the people that are reading.

If you make a habit out of writing posts that people find to be enjoyable, then these readers are going to reward you in the form of returning to your blog pages on a regular basis.

Your posts should be made to be conversational, topical and pithy. You should make them short and you should stick to a single topic with every post. You should also aim to write regularly and often as well, so that both the readers and the search engines are going to visit and revisit your blog more and more often.

2 – Optimize Your Posts for the Search Engines

Here are some of the most important rules that you need to follow when it comes to getting your posts listed in search engines for the keywords that are most important to you:

1. You need to make sure that the URL of your blog contains the primary search engine keyword that you are looking to optimize for.

2. You need to make use of the primary keywords in the title of every single post that you make, meaning that your titles should always be keyword rich and keyword-driven.

3. You also need to make use of your primary keywords in the body of your post, as well as your secondary keywords. Keep in mind that when using keywords, you want to write keyword-driven content, and keyword-centric content, without writing content that is clearly stuffed full of inappropriate keywords. Write content that centers around the keywords so that the content flows naturally for the best results.

4. Finally, you should use your keywords within the anchor text of any links that you place in the body of your posts. This will give the keyword more emphasis for search engines that spider your website.

Photo Credits: Ed Yourdon

Originally posted 2009-09-16 03:51:34. Republished by Blog Post Promoter

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• 6 + 1 Steps for How to Increase Blog Traffic Having access to the right tips and hints for how to increase blog traffic can really come in handy. The more tips and tools that you have in your arsenal for learning how to increase blog traffic; the better off you will be when it comes to building up a......
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This is part one in a three part series on the steps to increase traffic to blog. If you are looking for quick and simple ways to increase traffic to blog, or more involved ways with bigger returns, keep reading for some great information.

1 – Choose the right platform for your blog, or custom build your own.

The right content management system or CMS is going to make a serious difference in how you increase traffic to blog. If you really want to set yourself apart from other people then you need to find a custom blog solution, or one that you can actually make unique. You want something that you can completely customize to suit your users such as WordPress for example. This will suffice for a long time but then the best way to go from here is to completely customize something your own self for the best possible results. This is the best way to make sure that your blog is completely custom tailored to suit the needs of your readers, which is the best way to increase traffic to blog in the long run.

2 – Host your blog on your own site.

Hosting your blog on a site that is not your own is one of the biggest and worst mistakes that you could ever make. A blog that is on your own domain will attract attention, links, publicity, trust and good search rankings. When you keep your blog on a separate domain however, you are really shooting yourself in the foot. From the worst to the best, your options are a hosted blog, a blog on a unique domain, a blog on a sub domain, and then a blog serving as a sub section of your main domain.

3 – Keep two audiences in mind when you are writing your title tags.

First and foremost, you need to be writing your title tag for the people that are visiting your website, or the people that have a subscription to your RSS feed. Title tags should be short, on topic, snappy and catchy, this is absolutely imperative if you want people to pay attention to what you have to say. You are also, however, going to want to think about search engines when it comes to titling your posts because search engines can help you drive additional traffic to your blog as well. One great way that you can do this is to write your post and your title first, then run some keyword searches to find out if there is a keyword phrasing or a specific ordering of keywords that will help you target your blog posts to the right people.

Photo Credits: nottinghamgamecity

Originally posted 2009-09-14 03:38:55. Republished by Blog Post Promoter

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You are probably already aware of how important link building is, and how important it can be to select the right meta tags, and to select frequently searched keywords that can be added to your website for the purpose of boosting search engine optimization or SEO, but are you also aware of how easy, inexpensive and effective it can be to use fresh and unique website content to drive an increase of traffic to your website through SEO? This is one of the cheapest and easiest ways to garner higher rankings in the most popular search engines like Google, MSN and Yahoo, and it requires little to no technical expertise at all.

If you add fresh content to your website regularly, you will be effectively increasing the visibility of your website by boosting your search engine rankings naturally and easily.

It is important that you avoid making the SEO mistake that so many other websites are making, which is that they are failing to add new, fresh and unique content to their websites on a regular basis. They spend hundreds of dollars or even thousands of dollars designing the look of their website, and then it fails in the search engines because they believe that once the website is running, their job has been completed. The truth is, if you stop updating your website once you have taken it live, you are doing something very wrong.

Why is this? This is because search engines love and feed on fresh and unique content. This is so true, in fact, that they literally troll the internet specifically looking for websites that have updated their contents. In the world of search engine optimization or SEO, content is the king.

Adding fresh content will help to significantly improve your search engine results, because search engines are literally constantly on the lookout for websites that have updated content, making sites with fresh and new content the best on the web. You can easily give these search engines what they are looking for simply by regularly updating the content that is on your website, adding informative articles and refreshing the content on other pages. Your content should never simply sit still or stagnant unless you don’t want people looking at it.

If you are unsure about writing the content yourself, you should have no trouble finding help online as there are plenty of proficient writers capable of writing niche specific content for your web pages, you simply need to know where to look and what to ask for. SEO writers are writers that specialize in search engine friendly website content creation, and they will deliver polished work that is web ready. They can write search engine friendly content for your website that is written specifically so that it can be found and indexed by search engines, and they will write website content that uses your keywords naturally and in a fitting manner in order to benefit your human readers as well. SEO writers are designed to write with your marketing goals in mind, so if you are afraid to craft your own content, do not be afraid to ask for some assistance.

Photo Credits: Gaetan Lee

Originally posted 2009-04-29 05:08:53. Republished by Blog Post Promoter

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The internet may be a fast paced environment, but there are some blog strategies that remain the name even when it becomes harder and harder for average bloggers to keep up. Here is a reminder of some of the tips that don’t change when it comes to blogging.

When posting, avoid large blocks of text.

Your articles should be broken up into easy to read bites. Most people that use the net are scanning and skimming rather than reading everything. Make sure that you are using descriptive headers so that your post will catch their attention. Make sure that things are focused and kept short. Use images whenever possible to make your blog posts even more appealing.

Edit, Proofread and Check Spelling

Even the pros can misspell a word every now and then, and there is some leeway in the world of blogging. If you are an unknown writer, however, then your credibility really matters and making errors can harm that. If you do care about your blog and building a reputation for yourself as a good writer, you need to proofread and edit, eliminating spelling and grammar errors as you go.

Post Often

You should try and create a regular rhythm for posting in your blog. Not only is this going to interest your regular visitors, but it will also keep search engines interested, allowing their spiders and robots to return time and time again. Fresh content always equals a better search engine ranking, which leads to more readers and visitors.

Use Accurate Post Titles

The search engines read your titles, and they sort and rank your posts accordingly. The same is true for readers, who use your titles to know what your posts are about. This means that if you want to give search engines and human readers what they are looking for, your post titles need to be accurate.

Include a Date and Signature

Your posts are not always going to be timeless, and in these instances, you are going to want to let readers know when you made your posts. This will also let them know how long you have been posting, which can help you build more credibility in the long run. Posting a signature at the end of each of your blog posts is going to let your readers know exactly who wrote each of your posts, so make sure that there is a signature and a date for every post that you make.

To some, these blog tips are common knowledge. But still, it’s good to have the occasional reminder. These are the most basic blog tips that you can employ when it comes to posting for the benefit of your readers and the search engines that regularly spider your blog. Keep this list of tips handy, and consult it every time you make a post until you get the hang of it. This is the best way to make sure that your blog posts are constantly accommodating your readers in the best possible way.

Photo Credits: kevindooley

Originally posted 2009-08-24 05:49:49. Republished by Blog Post Promoter

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