If you have been in the internet marketing scene at all, even just for a short time, then you are already probably aware of the fact that blogs that are search engine optimized properly tend to achieve greater and faster rankings in search engines like Google than other websites and blogs. The question remains, though, how can your blog best be optimized for Google?
The best blogging platform that is out there right now is called WordPress. It is completely free to use, simple to install, and Google tends to really love it. Here are some of the things that you can do to optimize your WordPress blog in order to achieve high rankings in Google.
1 – First and foremost, do your keyword research.
If you are not doing proper keyword research, then you are going to stand a very small chance of ever ranking high in any search engine, let alone Google. Developing a working list full of viable keywords is absolutely a must. The best tool that you can use to optimize your keywords for your WordPress blog is the free keyword tool that Google offers. While conducting your keyword research, there are some things that you need to consider including the number of monthly searches, the number of optimized websites that are already using that keyword, and how much competition you will be facing.
2 – Next what you are going to want to do is to customize your WordPress blog specifically for search engine optimization in Google.
You can log in to your dashboard, for example, and change the default permalink structure to something that Google much prefers to see. Click on the radio button for “custom”, and type in /%postname%/ — What this will do is change the default structure for the addresses for your posts so that the name of the post will be in the URL rather than the post date or post number. This allows you to optimize your blog posts by putting keywords in your titles, and having those keywords appear in your URLs, which Google pays attention to when determining how to rank you. This structure is definitely much better when it comes to SEO purposes, so if you are not following this permalink structure already, then you need to change it as soon as possible.
3 – The next thing that you need to do is to download and install the “All in One SEO Pack”, which can be found on Google and uploaded to your Plugins folder in your blog.
Activate it from the dashboard, and you will begin to see new ways to improve your rank in Google. This is a neat plugin that can really help out your SEO endeavor if you are willing to download and install it. Make sure that you go to your Settings area and update the ping list under Writing so that every time a new blog entry is posted, the blogging services will be automatically notified.
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Cloud based multi-site related posts plugin. Traffic balancing algorithm to ensure equality based on traffic. Randomization to spread the effect. New traffic opportunities every 24 hours. Increase your traffic today, join the Blog Traffic Exchange.
Performs regular backups of your upload (images) and current theme directories. Backup files are avilalbe for download and optionally emailed to a specified email. Don’t get caught without a recent backup of your theme or images.
Using your blog as the seed, find quality content from the Blog Traffic Exchange and tweet it automatically. Provide your followers with interesting and relevant content within the niche of your blog. Supplement your twitter account with quality content related to your blogging niche using the our powerful content search engine.
Blog Copyright injects a copyright notice into the blog footer. You can see it in action on this very site. The copyright notice automatically updates the year range as time goes one removing the need to ever revisit your copyright once the plugin is put in place… Adjustments can be made to a variety of options including the starting year and the rights reserved statement.
The Old Post Promoter (OPP) is a WordPress plugin by the Blog Traffic Exchange. The purpose of the plugin is to promote old posts by sending them back onto the front page and into the RSS feed. It does it randomly choosing an eligible post and updating the publication timestamp. The post then appears to be the latest post on your WordPress blog. “You down with OPP? Yeah you know me!”
Online stores adds related online stores to the bottom of your blog posts. Improving the user experience by offering them additional related content. It uses your blog as the seed to find the related online stores.
Adding click to call capability to your blog will enable users to call you directly from your website. Clients, buyers, or shoppers no longer need to leave your website or even their computer to initiate a phone call.
Want to Talk about Blog Traffic Exchange? Enter your number:
WordPress has created an incredible opportunity for those who are looking to take control of their future. It has provided the entire world with a system and service that simplifies web ownership. Users can create blogs and content quickly and easily, opening up broad possibilities for the greater population. Anyone who wants to be able to get their word out into the world can do so in a simple and easy way.
With that being said, the system is somewhat limited. Those who are looking to take their website further are going to want to have their WordPress site hosted. WordPress hosting is going to provide WordPress owners with the space and power that they need to completely expand their growing website or blog.
There are plenty of different WordPress hosting companies available on the market. This makes it difficult for many to differentiate between the different WordPress hosts in terms of the things that they need from a host. A couple of simple comparisons can help anyone to find the right WordPress host for their needs.
Compare Space
The first thing that WordPress individuals are going to want to look at is the space available through each WordPress hosting package. Those who are coming over from general free WordPress hosting are going to find that they do not have the space and size that they need to run a successful website. Take a look at the size and space available through each WordPress hosting company. Take a look at the jumps between the tiers of hosting size. You will be able to better understand how each company can meet your needs, as far as both present and future is concerned.
Compare Interface
Each system is going to have a completely different interface to work with. You want to know that you are going to be able to navigate through the system with ease, working on your WordPress site as quickly and efficiently as possible. Take the time to compare the user interface of each system. Find the hosts that have easy to use Interfaces, such as Host Gator. These companies provide simple interfaces that help individuals to easily manage their WordPress site or sites.
Compare Price
Price can be a difficult issue for those looking to start up their website or expand their website. Those who are successful do not always start with large amounts of money. This lack of funds highlights the importance of price comparison during a search for the best Website hosting. Price comparison is going to be able to provide you with the best price available. Simply look at prices for comparable services to understand the service that can provide your WordPress site with the price that you need. Be sure to only compare hosts that meet your space and interface needs; one should never choose a low-quality WordPress host because of price. Simply find the hosts that you are interested in, and compare prices to get the lowest price possible for the level of service you expect and need. My choice when starting a new WordPress site is a Host Gator Hatchling Account ($4.95 a month if you pay for 3 years or $8.95 for a month to month plan.) Use the coupon BlogTrafficExchange to receive $9.94 off of whichever package you choose.
Website hosting websites need to be compared on these multiple levels to provide website owners with the perfect WordPress host. Taking the time to compare different hosts will make the choice clear.
Blog Traffic Exchange proudly uses Host Gator for all new websites.
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The Related Websites plugin is the latest to come from the labs of the Blog Traffic Exchange. The Related plugin has been built by a blogger for the benefit of fellow bloggers everywhere.
There is no advertising present on member blogs – only pure, highly relevant links, that enhance the user experience while increasing traffic. Consider the Related Websites plugin as a related posts plugin for the entire blogosphere.
The Related Websites WordPress plugin is released in the GPL. Any blogger with an API key can now easily utilize the plugin to display relevant links from around the web directly on their site and without the tedium normally associated with the process. This is an unprecedented opportunity to increase traffic in an organic way without using spam tactics or anything that could dilute the quality of a blog.
These unique traffic opportunities exist for members and users of the plugin only. Here is the way it works.
After installing the Related Websites plugin, it will auto-install various links to related posts from other “Related Website” member sites, displaying them at the foot of each previously published post.
This is the most elegant, out-of-the-box, and organic method for building traffic and refining your user experience from anything else currently available.
See it in action now on this blog!
All links are randomly rotated both locally per page load and globally every 24 hours, and though a proprietary traffic balancing algorithm rewards blogs who send diverse traffic into the exchange with more frequent placement, relevancy is NEVER compromised.
Membership requirements: In exchange for displaying the related blog posts of other Blog Traffic Exchange members, your blog posts are also displayed on other members’ blogs whenever possible and relevant.
Not only is relevancy never compromised, but ads (in the form of traffic opportunities) are never sold to member blogs.
All users must report duplicate content, spam or porn.
You can cancel your membership at anytime by removing the API key. Removing the API key will cause your posts to no longer be served via the Blog Traffic Exchange.
You must display at least 2 (and up to 10) traffic opportunities per single post page.
You agree that your entire post content, title, tags, and category can be used to determine relevance by the Blog Traffic Exchange.
You agree that up to the first 50 words of your post content can be republished so long as your post title is used along with the post permalink to direct traffic to the original publication.
Traffic opportunities offered and clicks on those opportunities will be tracked.
In order to balance the exchange, traffic opportunities will be limited if a source member blog receives more unique traffic than it produces over a 30 day period.
Traffic opportunities are randomized in order to balance the exchange and allow all relevant traffic opportunities a chance at being displayed.
Only connect to Blog Traffic Exchange from approved clients such as this Related Websites WordPress plugin
Click on the link to sign-up for the pro member account. Start your climb to the top today!
Change Log
12/09/09 – 2.8 – Changed Click Tracking to use http://bte.tc.
10/07/09 – 2.7 – On a low traffic volume site new link requests where happening too infrequently. This update will keep low volume site’s content indexed within the BTE repository.
09/22/09 – 2.6 – Added default thumbnail and webservice timeout.
08/31/09 – 2.5 – Added Settings link on plugin page and removed extra debugging.
08/25/09 – 2.4 – Fixed tagging to prevent array keyword.
06/27/09 – 2.1 – Statistics in Options page & Pro accounts.
06/26/09 – 2.0 – Better relevancy.
05/14/09 – 1.5 – Now With Images.
04/24/09 – 1.4 – Option to only show on single post page.
04/12/09 – 1.3 – Icons added for branding.
03/29/09 – 1.2 – Synchronized beta and public plugin versions.
03/15/09 – 1.1 – Release to public.
Originally posted 2009-03-15 10:00:06. Republished by Blog Post Promoter
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Making the decision to move my blog from http://www.courseladder.com to http://www.golfballdriver.com was a big one, and a good one, and it taught me a lot about learning how to relocate your WordPress blog to a new domain name under the same hosting provider. Course Ladder suited me for a while, but from an SEO standpoint it was not a good domain name for me to stick with over a long term and I am glad for the change.
The double entendre between the products and the persona.
What You Need to Do:
The first thing that you want to do is to create a new add on domain for the new domain name.
The next step in the process is to copy the entire contents of the old domain folder, which includes your entire WordPress blog, into the brand new domain folder within the same hosting area.
Next, there are a couple of SQL statements that you need to run:
* First, to update your WordPress options with the new location of your blog, the following SQL command needs to be put in:
UPDATE wp_options SET option_value = replace(option_value, 'http://www.old-domain.com', 'http://www.new-domain.com') WHERE option_name = 'home' OR option_name = 'siteurl';
Next, you are going to need to fix the URLs of your posts and pages on WordPress. The URL values are stored as absolute URLs rather than as relative URLs, so you need to use the following SQL query to change them.
UPDATE wp_posts SET guid = replace(guid, 'http://www.old-domain.com','http://www.new-domain.com');
If you have linked internally at any point within your blog posts or your pages using absolute URLs, then this links are going to be pointing to the wrong locations after you change the location of your blog. You need to use the following SQL commands in order to fix all of the internal linking in all of your WordPress posts and pages.
UPDATE wp_posts SET post_content = replace(post_content, 'http://www.old-domain.com', 'http://www.new-domain.com');
Once you have put all of these SQL queries into action, the next step is to browse through as much of your WordPress blog as you can in order to make sure that everything is in good working order. You are also going to need to login to your WP Administration section because the authentication cookie will become invalid when you change domains.
Now you can delete the old folder contents so that your blog is not appearing in two different places.
In order to 301 redirect all old links from the old domain to the new domain, place a single file .htaccess into the now empty folder. You want to be sure to 301 redirect else you will permanently lose any hard earned links you have developed. Here is what the file should contain:
Finally, update your WordPress blog to have the new blog name in your title.
The process is relatively simple once you have a feel for what needs to be accomplished. Above all else, it is vital that you avoid upsetting your linking structure in the process. Make sure that all of your links are still valid and working after you make the big move, and your blog should be just fine, and more importantly, better off with an improved domain name.
Originally posted 2009-02-05 09:45:03. Republished by Blog Post Promoter
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If you want to install WordPress on your own server, the first step is to download the necessary files from the website at WordPress.org download. Next, you will use an FTP program to upload the files to your host site. If you use Cpanel, you can use Fantastico in order to set up your database and files for the site. All you have to do is look for the Fantastico icon under Cpanel in the Blogs or Content Management System area of your hosting space. WordPress should be listed, along with a variety of other popular blogging formats. This creates for an extremely simple, one click installation and makes it quick and efficient to set up. Setting up WordPress this way literally takes only about a minute.
If you choose to install WordPress manually, it really does not take much longer, only about five minutes in comparison to one. Keeping track of your databases and database names is especially important if you will be working with multiple websites, so keep in mind that you may need something to keep track of all of the site names and their information. One simple way to accomplish this is to buy a rolodex and create a card for each of your sites. Add the relevant information to each web site on the card, including user names, passwords and other required information. This way, if you ever lose track of site information you can simply refer to the card and you will be just fine.
If you are installing WordPress manually, then you should be able to figure out what information needs to be written down as you go. The process will not be as obvious if the installation is done automatically.
Here are some basic tips for installing WordPress and having the installation go smoothly and comfortably:
- Use the public_html directory so that people will reach your blog when they type your domain name in the URL address locator rather than having to navigate around in search of your blog.
- Fill the title and tag line in. If you’re optimizing for SEO this is especially important but it should not be as difficult as some people make it. If you know what keywords to optimize for, it should not be that tricky for you to figure out.
- Delete any and all extraneous information, like sample posts, unnecessary tags, comments and posts and any other information that you do not need to be in your blog.
- Add an interesting theme rather than sticking with the one you get started with. There are thousands of unique WordPress themes out there, so choose one that suits the concept behind your blog and offers ease of readability and functionality. You may also be able to further customize the WordPress blog theme to suit your needs.
Originally posted 2009-02-06 05:45:26. Republished by Blog Post Promoter
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WordPress Backup is an essential plugin for all WordPress blog administrators by the Blog Traffic Exchange. It performs regular backups of your upload (images) current theme, and plugin directories. Backup files are available for download and optionally emailed to a specified email. Don’t get caught without a recent backup of your theme or images or plugins. If you get a blank screen please modify the permissions of the bte-wb backup folder to be 755 (switch the permissions from 777 to 755 or visa versa)
You can adjust the interval between backups and the email address to which the backups are sent.
Please note that as the size of the zip files increase, it may not be possible to email the files due to limitations of email servers.
It is also essential to backup your wordpress database. There are many excellent options for wordpress database backup… Blog Traffic Exchange recommends: WP DBManager
Installation
Download
Unzip
Upload Folder to WordPress Plugins Folder
Activate Plugin — If you get a blank screen please modify the permissions of the bte-wb backup folder to be 755 (switch the permissions from 777 to 755 or visa versa)
Adjust Options if needed.
Add an htaccess file to you backup folder (bte-wb folder). Here is what I have in mine. This is simply a filename “.htaccess” with the following contents.
<Files ~ ".*\..*">order allow,deny
deny from all
</Files>
Troubleshooting
If you get a blank screen please modify the permissions of the bte-wb backup folder to be 755 (switch the permissions from 777 to 755 or visa versa)
Upgrade to 1.6.4
If you have a version prior to 1.6.4, please deactivate plugin prior to upgrading.
If you have trouble using the automatic plugin upgrade feature, please deactivate plugin prior to upgrading.
If plugin causes memory error please make sure php.ini set memory to 64M in wp-admin folder.
If plugin options page to make sure directory locations and permissions are set correctly.
If you have any other problems please email me at kevin @ blogtrafficexchange dot com.
The zip process is memory intensive and will fail if there is not enough memory allocated to php. Make sure you have enough memory allocated add this line to your php.ini files in the blog root and the wp-admin folders.
memory_limit = 64M
I have it installed and tested on Bluehost.com, DreamHost.com, Midphase.com, Hostgator.com, 1&1, and GoDaddy.com across 30+ sites… The only problems I ran into were not enough php memory to email the file via the chunk_split(base64_encode(file_get_contents(....
If you run into errors with 1.6.4 or higher please email me at kevin @ blogtrafficexchange.com with as many details as you can.
If your screen goes blank or you notice other irregularities after activation delete the plugin folder via ftp. This will remove the plugin.
Options
Interval — The interval between backups.
Email — The email address to which the backups are sent.
Delete File — Remove File after email sent.
Backup Directory — The directory to store the backups. Must exist and be writable.
Backup URL — The url to the directory where the backups are stored.
So the worst has happened, but since you use this plugin you have a backup of your database, plugins, themes, and images folder. Now what? How do you get your blog back?
Make sure you are comfortable with your current host. Since you are going to go through the effort to restore your site, if you were contemplating a move to a different hosting provider now is the time to act.
Copy the worpdress files into the desired folder location on your host. (I use the domain root, but subfolders are sometime appropriate depending on your desired setup.)
Copy the theme, plugin, and images backup files into the correct locations. Respectively, the defaults are wordpress_root/wp-content/themes, wordpress_root/wp-content/plugins, and wordpress_root/wp-content/uploads
Restore your database to a new database using your hosts appropriate tools. I usually use cpanel and phpmyadmin, but sometimes the database is too big and I need to use bigdump. Take note of the database location, database name, database user, and database password.
Edit the file wordpress_root/wp-config.php and enter the values from the previous step.
Still having problems? I am available to help. If it is something easy or something I left out of the above instructions then I will help for free. Otherwise, assuming you have valid backups I can restore your site for $400 given the proper access.
Wordpress Backup Options
Change Log
5/17/10 – 1.6.4 – Added option to delete the file from Server.
7/12/09 – 1.5 – Tested and Confirmed on WordPress 2.8.1
01/07/09 – 1.4.4 – Better Handling of file and directory permissions.
01/07/09 – 1.4.3 – Fixed location of pclzip lib in wordpress hierarchy.
01/07/09 – 1.4.2 – Added bakup url option exposure. If plugin/upload/theme directory doesn’t it will not be backed up.
01/07/09 – 1.4 – Added the various folder paths as options and check their existence and permissions via the options panel.
01/06/09 – 1.3 – Using the worpdress pclzip class from wp-admins/includes. If it doesnt exist then using the packaged version. This fixes upgrade issues noticed from 1.1 to 1.2.
01/06/09 – 1.2 – Added Plugins Dir. Fixed some memory issues. Release to wordpress plugin dir.
01/05/09 – 1.1 – Release to public.
Originally posted 2009-02-05 20:30:06. Republished by Blog Post Promoter
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WordPress is a relatively SEO friendly blogging tool to begin with. It offers a linking structure that makes it relatively easy for spiders to crawl your pages, and the code contains very little validation errors if any at all. However, there are a few additional steps that you can follow in order to make your WordPress blog even more SEO friendly, and most are so simple to implement that there is absolutely no reason not to.
This can be easily accomplished by using the permalinks page in your WordPress settings, typing “/index.php/%postname%” when asked about custom structure. Alternatively, you can write a rewrite rule directly into your .htaccess file in order to have an increase in control over the syntax of your URLs.
2 – Change your page title order so that your blog post name appears before the name of your blog or the date of your blog.
The first words in your title are always given more weight than anything else, and they will also catch the attention of your readers more effectively. This can be done by editing the header.php file, swapping the order of the PHP tags so that wp_title appears before bloginfo.
3 – Make excellent use of your heading tags.
You may find that your blog entry title is insert automatically into a tag, or that your blog name is in a tag. You can edit these tags in single.php as well as header.php in most WordPress templates. You can choose a format that suits you, but the best solution is typically to put your blog entry title in, swapping your blog name for an image instead. Also make sure that you make good use of other heading tags, using a good heading structure any time that it is suitable.
4 – Avoid duplicate content issues by using “index, nofollow” tags on your tag pages, archive pages and category pages, allowing search engine spiders to follow the links on these pages but not to list them in the index.
There are a number of plugins that can make this a really simple process, and one of the best is called robotsmeta.
5 – Pay attention to the linking structure in your blog, making sure that all of your blog entries can be properly accessed with as few clicks as is possible.
Remove unnecessary links from your blog pages and remove unnecessary pages from your blog as well. You are going to want to consider using a pagination plugin to help you remove unnecessary clutter from your blog for ease of use and increased access.
There are a number of other techniques that you can use to maximize your SEO for WordPress, but this is certainly a good place to begin.
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WordPress offers a number of additional features that can be downloaded and installed, and these extra features are known as WordPress plugins. These WordPress plugins make it possible for you to customize your blog so that it suits you, the genre of your website and the nature of your audience as well. There are a wide variety of different WordPress plugins that you can choose from, many of which are downloadable directly from WordPress, while others can be found elsewhere on the internet. If you are new to blogging, it may be difficult for you to figure out which WordPress plugins will best suit you. Here are some of the mot popular WordPress plugins that are available online for free download.
This is a WordPress blog that helps to optimize your titles, generating automatic META tags as well. It gives you the chance to override titles, setting any descriptions and meta tags that you want. Depending on what version of WordPress you are using, you can usually simply install this plugin to have it work straight away with little work or issue.
This is a truly fantastic tool, helping you sort out potential spam in your blog. It will check all of your comments to analyze whether or not they are legitimate, allowing you to review the potential spam so that you may decide whether or not to keep the comments accordingly.
This plugin is capable of integrating your WordPress blog and your Twitter account together. Twitter is a free micro-blogging and social networking service that can be easily integrated into your WordPress with the right plugin.
Although there are many different ways that you capture data and statistics regarding your website, most offer more information than you really need when it comes to blogging. The WordPress Stats system was designed specifically to focus on the information that a blogger actually needs.
This is a guestbook plugin that can be easily customized, which makes it possible for you to change colors and customize mandatory fields where users can fill out certain information that you are looking for. You can fully manage all of the user entries, and you can even edit or remove posts before they are shown on the website.
Each WordPress plugin has its own unique set of advantages and benefits that can help to turn your blog into a user friendly place. With so many different plugins to choose from, it is worthwhile to spend time searching for what is available, selecting those plugins that will benefit you, your blog and those who are visiting to read.
Originally posted 2009-02-06 08:00:54. Republished by Blog Post Promoter
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Make sure that your WordPress blog’s permalink structure is set up to be optimized for SEO. This way, whenever you publish a blog, the URL for your blog post will be optimized for search engines. Every time you publish a blog post, the post will have a permanent URL which is known as a permalink. The permalink option by default is set to something less than optimal, but you can easily change it to better suit your SEO needs. The most ideal website link for your blog posts is http://www.yourdomain/category/name-of-post. This will ensure that your blog post’s category and its title are going to appear in your URL rather than simply a page number.
Make sure that you install the All-In-One SEO Pack, or a similar plugin, which will allow you to better customize your blog posts for the sake of SEO. The All-in-One SEO pack is a plugin that allows you to add in custom titles, custom meta descriptions and custom keyword tags for your blog posts and your home page.
Optimize each of your blog posts for a lower competition longtail keyword. Do a little bit of keyword research before you choose a keyword to write about. Visit the Google AdWords Keyword tool and find a longtail (more than 2 words) keyword that does not have a lot of competition. Choose something with fewer than 10,000 searches per month and write a blog post about this keyword. Use different keyword phrases for each of the blog posts that you write, and make sure that you use the keyword enough times that search engines will rank you for it.
Make use of social bookmarking services in order to bookmark each of the blog posts that you make, such as StumbleUpon and Digg for example. There are a number of other services that you can use as well including SocialMarker and OnlyWire that will make it easier for you to submit your blog site to a number of different bookmarking services all at the same time.
Optimize not only your blog posts, but also your home page as well. Your homepage is likely going to get more traffic than any other one of your blog posts, so make sure that you increase the number of visitors to your home page as well as your individual blog posts in order to achieve the best SEO results.
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WordPress is a relatively SEO friendly blogging tool to begin with. It offers a linking structure that makes it relatively easy for spiders to crawl your pages, and the code contains very little validation errors if any at all. However, there are a few additional steps that you can follow in order to make your WordPress blog even more SEO friendly, and most are so simple to implement that there is absolutely no reason not to.
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