If you have been in the internet marketing scene at all, even just for a short time, then you are already probably aware of the fact that blogs that are search engine optimized properly tend to achieve greater and faster rankings in search engines like Google than other websites and blogs. The question remains, though, how can your blog best be optimized for Google?
The best blogging platform that is out there right now is called WordPress. It is completely free to use, simple to install, and Google tends to really love it. Here are some of the things that you can do to optimize your WordPress blog in order to achieve high rankings in Google.
1 – First and foremost, do your keyword research.
If you are not doing proper keyword research, then you are going to stand a very small chance of ever ranking high in any search engine, let alone Google. Developing a working list full of viable keywords is absolutely a must. The best tool that you can use to optimize your keywords for your WordPress blog is the free keyword tool that Google offers. While conducting your keyword research, there are some things that you need to consider including the number of monthly searches, the number of optimized websites that are already using that keyword, and how much competition you will be facing.
2 – Next what you are going to want to do is to customize your WordPress blog specifically for search engine optimization in Google.
You can log in to your dashboard, for example, and change the default permalink structure to something that Google much prefers to see. Click on the radio button for “custom”, and type in /%postname%/ — What this will do is change the default structure for the addresses for your posts so that the name of the post will be in the URL rather than the post date or post number. This allows you to optimize your blog posts by putting keywords in your titles, and having those keywords appear in your URLs, which Google pays attention to when determining how to rank you. This structure is definitely much better when it comes to SEO purposes, so if you are not following this permalink structure already, then you need to change it as soon as possible.
3 – The next thing that you need to do is to download and install the “All in One SEO Pack”, which can be found on Google and uploaded to your Plugins folder in your blog.
Activate it from the dashboard, and you will begin to see new ways to improve your rank in Google. This is a neat plugin that can really help out your SEO endeavor if you are willing to download and install it. Make sure that you go to your Settings area and update the ping list under Writing so that every time a new blog entry is posted, the blogging services will be automatically notified.
Technorati is a online website community that is focused specifically on weblogs, and it can be extremely beneficial to register your blog with Technorati. Knowing how you can benefit from everything that Technorati has to offer is an important first step in getting the most out of your web presence. Importantly for my purposes, tracking the Blog Traffic Exchange effect is extremely easy with Technorati authority and blog reactions. (As an example, here is the Blog Traffic Exchange Technorati authority page.)
Once you have been blogging for a little while, it will be beneficial for you to register your blog, or as Technorati would call it, claim your blog. This will maximize the amount of exposure that you are getting out of having a weblog.
Here are some of the benefits that come from registering your blog with Technorati, and how you can use Technorati to leverage your authority to gain more traffic for your blog -
Claiming your blog on the Technorati website is going to list your blog website within the Technorati directory while giving you an opportunity to begin building authority for your blog. Authority is a vitally important concept when it comes to blogging, because it lets your readers know that your blog is factual, informative and well worth reading.
Your blog authority will be determined by how many inbound links your blog has managed to receive in the past six months. Your blog authority on Technorati is a great way to show other bloggers and internet users how much authority your blog has within the blogosphere, helping you to build traffic for your blog in the process.
Technorati makes it possible for you to find blogs that are similar in nature to your own. You can use Technorati to find blogs with high authority ranks, and participating in these high authority blogs can help to improve your traffic as well.
Technorati allows you to create a profile for your blog or your network of blogs, which creates another medium by which you can communicate with other bloggers and promote your own blog as well. Your Technorati profile allows you to use an image and a blog description to tell other people about your blog, and the tools on Technorati allow you to generate authority for your blog while building links.
Technorati makes it possible for you to tract the reactions that people have to your blog by way of over blogs. These Technorati reactions are a really easy way for you to see that your blog traffic exchange endeavors truly are working.
You can make use of a Technorati Watch list to keep track of all of the tags that you care about as well as all of the blogs that are in your blog roll, according to a blog post by Steve Rubel at http://www.micropersuasion.com.
Technorati is an outstanding resource for bloggers to help build authority online. Registering your blog or your network of blogs on Technorati is vitally important if you want to build increased traffic and readership for your blog.
If you are not already making use of Facebook as a method of marketing your business or niche, then you are absolutely missing out on a great opportunity to reach out to hundreds of millions of active users. Today, Facebook has become one of the most popular online social networking websites, making it a veritable untapped network for traffic and business. People spend a great amount of time online on the Facebook website looking to make new friends, interact with people, play games and interact within interest groups. When you make it possible for your advertising message to travel to these people through Facebook, you will absolutely see a spike in the amount of website traffic that you attract, and you will also see more members, more subscriptions, more sales and more inquiries as well.
One of the biggest questions that people ask is how it could be possible for a business to leverage Facebook for the purpose of marketing a product or a service. Here are three of the possible ways for you to advertise your business, product or service through Facebook social networking.
1 – Social Ads on Facebook –
This is one of the most straight forward ways that you can promote yourself on Facebook. You can use social ads to target people based on a number of different functions including age group, gender and interest for example. By targeting your ads in this manner, you can increase your CTR, which is your click through rate. This will give you more visitors to your site and also an increase in the number of customers that you are able to attract. Make sure to throw a picture up in your ads because ads with images capture more attention and tend to attract more clicks as well.
2 – Groups and Pages on Facebook –
You can create groups and pages for your business, company or website on Facebook, and then you can get people to become a fan of your page or to join your group. Use the invite function for groups to get all of your friends to join, or tell your friends about your page so that they can become a fan. Both pages and groups are two excellent channels that you can use to gather more potential customers as well as to build more brand awareness on Facebook.
3 – Facebook Word of Mouth –
Selling to a friend is always going to be easier than selling the same thing to a stranger. You should try to get to know more friends simply because there are so many active users on the Facebook site. Join groups with some kind of relation to your product or your business and socialize with the members of those groups to make new friends and acquaintances. When people get to know your business and begin to really trust it, they will be much more likely to buy from you.
Do you want to spend every day smashing the previous day’s traffic record? There is no reason why you cannot achieve this, but it is going to take some work.
Write and publish a new post every day.
New content is vitally important. It makes search engines come to your blog to check you out, and it helps human visitors find you more easily. If you want to increase your traffic by gaining easy blog traffic, you need to be posting every day. The more relevant, informative and keyword-oriented content that you write, the more traffic you will build, hands down.
Join the Community.
You need to integrate yourself into the community surrounding whatever topic you are blogging about. You need to be regularly taking part in other conversations and with other bloggers. Share your two cents and make sure that what you are saying is meaningful. Make sure that you are also posting links back to your own blog, especially if you have posts that reflect the same subject as the conversation. You are also going to want to get those bloggers to create links back to your blog in their blog rolls and in their posts.
If you maintain a presence on any social networking websites such as FaceBook or MySpace, then you should be publishing your new blog posts here as well. There is an integrated application on FaceBook for example, called Networked Blogs that allows your FaceBook friends to follow your blogs in an interface that is clean and easy to use. It would also benefit you to become a member of EzineArticles.com and other article websites where you can post your most informative content so that visitors browsing the content can find you.
Set Up Feeds.
Use websites like LinkedIn and BrightFuse that have plugins that automatically grab RSS feeds an update your profile. These can serve double duties by building traffic and helping to build your portfolio on websites like these. Once the plugin is set up, your networking profile pages will keep updated with new blog posts on a 24/7 basis, and you do not have to do anything to make it happen.
Ping Blog Aggregators
Aggregator websites are automated sites that scan websites looking for new content and syndicate the new content to the world as soon as they find it. The traffic that you receive from a brute force system such as this may be less valuable, but it is still a great way to build traffic to your blog because building traffic by any means necessary is always a good way to go if you are looking to build better traffic numbers.
Do all of these things once every day and you will improve upon your traffic every single day.
Here is Part 3 in our series on increasing traffic to your blog. We hope you enjoyed the series, and that you can take these tips and use them to increase your readership beginning today.
13 – Post Often – Now you should be posting as often as you possibly can so that you are constantly attracting new readers and subscribers to your website. As you get new subscribers to your blog and its RSS feed, you are going to want to continue providing them with high quality content on a regular schedule so that they know that it is a good idea for them to keep returning to your website. Make sure to include links to other articles, other websites and other blogs in your posts in order to gain the largest amount of authority possible.
14 – Track Back – Make use of trackback links any time you quote another blog post or refer to another blog post. Essentially what a trackback is a mechanism that sends a message from one server to another to let it know that you referenced that blog’s post. The beauty to the trackback system is that now a link to your blog has automatically appeared on the other blogger’s website as a result of the trackback. Not only will this let people know when you are talking about them, but it will also help you increase traffic to your blog.
15 – Write Elsewhere – Now you should spend some time focusing on writing articles that can be posted elsewhere on the internet including article directories and as guest spots in other blogs. Make sure that you are always providing a link to your blog when you have a chance to in the author or resource box of the article. Make sure that you are not sacrificing any time that should be spent writing on your own blog as well though, as filling your own blog with content is just as important as creating links to it elsewhere on the internet.
16 – Make a Commitment – Perhaps most important of all, you need to make a commitment to write in your blog every single day. If you spend just 10 minutes per day writing in your blog, you will be able to increase your blog traffic exponentially, not only from human readers but also search engine spiders as well. Search engine spiders love new and fresh content, and they will return time and time again to check you out if they anticipate new content. Make sure that blogging is on your to-do list every day, and consider blogging around the same time every day. This is one of the best and easiest ways for you to increase traffic to your blog, and there is no excuse to pass this opportunity up.
Here is part two in our series for learning how to increase blog traffic today.
7 – Sign It With Your Blog – Add a link to your blog website in the signature file for your e-mail accounts as well as forum accounts and other accounts where signature files are capable of being used. People will see your signature, and curiosity will get the best of them, enticing them into checking out what you have to offer.
8 – Link Your Website – If you have a website outside of your blog, every single page of your website should have a link back to your blog. For more exposure, you may consider linking your website in your blog posts as well so that readers can alternate back and forth between the two in order to find the information that they seek. The more links that exist on the internet pointing to your blog, the better your blog will perform in search engines.
9 – Newsletter Exposure – If you publish any kind of a newsletter or reach out to a mailing list or contact list in any way, then you need to make sure that you are creating a link to your blog in every single issue. When people see your blog address in print enough, it will help you increase blog traffic by enticing them to check out what you have to offer.
10 – Auto Respond – You should make sure that you are offering a link to your blog website as a standard offering in all of your outgoing correspondence including sales letters, auto responders, reports, white papers and any other way that you reach out to people. Just as freely as you offer your e-mail address, you should be offering your blog website address as well because just seeing a blog address is usually a motivator enough to get people to come and visit.
11 – Business Cards – You are also going to want to print the URL for your blog on your brochures, flyers and your business cards so that people who receive these documents and take them home with them can have a copy of your blog website address.
12 – RSS – Make absolute sure that you are offering a RSS feed URL that your readers can easily subscribe to at will. The acronym RSS stands for Really Simple Syndication, and it is a type of document that lists updates from a blog or a website that are available for the purpose of syndication. These RSS documents, which are also known as feeds, can be read via RSS aggregators or news readers, and they may simply show headlines only, or they may show a combination headline and summary of each blog post or website. Offering an RSS option is one of the best ways for you to increase blog traffic, so make sure that you are making your RSS subscription option easy for your readers to find.
This is part one in a three part series dedicated to increasing traffic to your blog in a number of different ways. Now that you have your blog set up and you are beginning to post useful information in its pages, the next step is to start attracting useful readers and commenters to your blog. Just like any other type of website, promotion is vitally important when it comes to bringing new people to your website. In the next three posts we are going to address over a dozen different things that you can do to get the traffic to blog flowing in the right direction.
1 – Bloglet – Visit http://www.bloglet.com and set up a bloglet subscription form on the pages of your blog, inviting everyone that is in your blog network to come and subscribe including your family members, your friends, your colleagues and the people that you work with.
2 – MyYahoo – Visit http://www.my.yahoo.com and set up a MyYahoo feed so that your website is regularly being spidered using the Yahoo search engine. Yahoo is a unique search engine because it is hand spidered, rather than spidered using complicated algorithms. If you want to increase traffic to blog, working with Yahoo on a consistent basis in this way is definitely going to be a good idea.
3 – Read and Comment – Find other blogs that exist within the same niche that you are targeting, and visit them regularly. Read the blog posts, get to know what the bloggers have to say, and leave worthwhile comments in your trail. Your comments should be useful and intelligent, and they should contain a link to your blog so that bloggers and readers can find you and read what else you have to say.
4 – Ping O Matic – Visit http://www.pingomatic.com and make use of Ping o’ Matic to ping blog directories every time you publish a blog post, making it more easy for everyone else on the internet to find your newly posted blog entries. Ping o Matic is a great way to let people know when you are posting new content, making it a great way for you to increase traffic to blog.
5 – Submit Fire – Visit http://www.submitfire.com and submit your blog through this service to reach the more traditional search engines including Google and MSN. The more search engine exposure that you get, the better off your blog will be in the grand scheme of things.
6 – Top 55 – Submit your blog to all of the top blog directories. You can find the most comprehensive list possible of directories by visiting http://www.masternewmedia.org/rss/top55 for an outstanding jumping off point in this process. Here is an extra tip: Create a form that you can use in order to track your submissions. Start a schedule that you can use to submit to a few directories every day until you have reached the end of the list.
In the last post, regarding keys to a strong blog, we talked about some of the keys to successful blogging. This is part two in the series about finding your niche and repeating the formula to create successful blogging.
We last left you with a list of your best blog posts, the ones that out performed the others. Now let us figure out why. Here are some questions that you can ask yourself in order to analyze what allowed a specific blog post to out perform the others.
Could it have been the topic?
Could it have been the style of the post?
Could it have been the title?
Could it have been an image?
Could it have been the length of the post?
Could it have been the use of controversy, or humor?
There can really be a wide variety of different factors that are capable of contributing to the success of a post, but it is typically just one or two specific things that stand out above all of the rest. You should conduct this basic analysis on a bunch of your most successful posts, and what you may end up finding out is that some of the same things are coming into play with each of the posts. You are going to want to identify what these factors are, and then you will find yourself in an excellent position to continue developing more of this excellent content.
The next thing that you are going to want to do is to ask some questions about traffic. This is another type of analysis that you can do, trying to find out the source of your current traffic and visitors.
Where are the top sources bringing traffic to your blog?
What other websites or blogs are creating links to your content?
Which social media and social networking sites seem to be appreciating your blog content?
Which search engines are sending traffic to your blog?
Which keywords to people seem to be using in order to find your website as a result of using search engines?
When you look at all of the sources of traffic that are coming to your blog, this is going to be a truly powerful technique that will help you be able to extend your blog further because it will give you insight into what is and what is not working for you.
It has been found that when you are looking at a significant source for traffic to your blog, that there are always still going to be a number of ways to build upon that traffic even further. In the final part of this series we are going to look at how you can take a significant source of traffic and evolve it into something even greater.
Using your blog as the seed, find quality content from the Blog Traffic Exchange and tweet it automatically. Provide your followers with interesting and relevant content within the niche of your blog. Supplement your twitter account with quality content related to your blogging niche using the our powerful content search engine.
There are setting to control the frequency and regularity of the posts. Other than that simply run the plugin and tweets will begin. I am now running this plugin and pointing it at the Blog Traffic Exchange twitter feed.
How does it work? After setting your Twitter username, password, tweet frequency, and tweet regularity the plugin will run on a schedule. Each time the plugin executes it will select a public blog post from your blog at random. Then it will use the post as the search seed of the Blog Content Exchange repository. The content repository will return a tweet containing the most relevant website, famous quote, or other content in the repository.
The Related Websites plugin is the latest to come from the labs of the Blog Traffic Exchange. The Related plugin has been built by a blogger for the benefit of fellow bloggers everywhere.
There is no advertising present on member blogs – only pure, highly relevant links, that enhance the user experience while increasing traffic. Consider the Related Websites plugin as a related posts plugin for the entire blogosphere.
The Related Websites WordPress plugin is released in the GPL. Any blogger with an API key can now easily utilize the plugin to display relevant links from around the web directly on their site and without the tedium normally associated with the process. This is an unprecedented opportunity to increase traffic in an organic way without using spam tactics or anything that could dilute the quality of a blog.
These unique traffic opportunities exist for members and users of the plugin only. Here is the way it works.
After installing the Related Websites plugin, it will auto-install various links to related posts from other “Related Website” member sites, displaying them at the foot of each previously published post.
This is the most elegant, out-of-the-box, and organic method for building traffic and refining your user experience from anything else currently available.
See it in action now on this blog!
All links are randomly rotated both locally per page load and globally every 24 hours, and though a proprietary traffic balancing algorithm rewards blogs who send diverse traffic into the exchange with more frequent placement, relevancy is NEVER compromised.
Membership requirements: In exchange for displaying the related blog posts of other Blog Traffic Exchange members, your blog posts are also displayed on other members’ blogs whenever possible and relevant.
Not only is relevancy never compromised, but ads (in the form of traffic opportunities) are never sold to member blogs.