If you have been in the internet marketing scene at all, even just for a short time, then you are already probably aware of the fact that blogs that are search engine optimized properly tend to achieve greater and faster rankings in search engines like Google than other websites and blogs. The question remains, though, how can your blog best be optimized for Google?
The best blogging platform that is out there right now is called WordPress. It is completely free to use, simple to install, and Google tends to really love it. Here are some of the things that you can do to optimize your WordPress blog in order to achieve high rankings in Google.
1 – First and foremost, do your keyword research.
If you are not doing proper keyword research, then you are going to stand a very small chance of ever ranking high in any search engine, let alone Google. Developing a working list full of viable keywords is absolutely a must. The best tool that you can use to optimize your keywords for your WordPress blog is the free keyword tool that Google offers. While conducting your keyword research, there are some things that you need to consider including the number of monthly searches, the number of optimized websites that are already using that keyword, and how much competition you will be facing.
2 – Next what you are going to want to do is to customize your WordPress blog specifically for search engine optimization in Google.
You can log in to your dashboard, for example, and change the default permalink structure to something that Google much prefers to see. Click on the radio button for “custom”, and type in /%postname%/ — What this will do is change the default structure for the addresses for your posts so that the name of the post will be in the URL rather than the post date or post number. This allows you to optimize your blog posts by putting keywords in your titles, and having those keywords appear in your URLs, which Google pays attention to when determining how to rank you. This structure is definitely much better when it comes to SEO purposes, so if you are not following this permalink structure already, then you need to change it as soon as possible.
3 – The next thing that you need to do is to download and install the “All in One SEO Pack”, which can be found on Google and uploaded to your Plugins folder in your blog.
Activate it from the dashboard, and you will begin to see new ways to improve your rank in Google. This is a neat plugin that can really help out your SEO endeavor if you are willing to download and install it. Make sure that you go to your Settings area and update the ping list under Writing so that every time a new blog entry is posted, the blogging services will be automatically notified.
Social media normally refers to a category of websites where content is created by the participation of the users of that website for the remaining community. In short, we can say that social media websites are basically tools to share the information among their users. It gives its users a chance to interact with other users.
Human beings are social animals and they always love to interact with others discussing their hobbies, interests and personal lives. These tendencies gave birth to lot of social media websites like Digg, Facebook, StumbleUpon, etc. and produced new channels of traffic which webmasters can use easily to drive some good traffic to their websites and generate some leads. Due to huge advantages of social media it’s become an important part of a successful SEO campaign. You can’t do good SEO without including social media in to it.
How Social Media Websites can help you:
The biggest advantage of using Social media is that it helps you to create various bridges.
New traffic can reach your website easily and reduce dependency on search engines to an extent (if run successfully).
This one is not a secret… Social bookmarking websites help in getting backlinks for your website. It can help you in your SEO Campaigns.
It helps you to interact with your target audience easily. You can find your target audience quickly on social media websites and can see what about they are talking about, their needs, happenings in your industry, etc .
It helps in establishing yourself as a brand and can help you in reputation management.
As popular social media sites are getting good rankings in search engines you can use them to promote your website. It’s very effective if you have a new website with no links then try to create a page on social media website. It’s much easier to get it ranked as compared to a new website.
Social Media websites are very important for a successful SEO campaign, therefore you should not ignore its importance. It’s a subject worth consideration and if planned wisely and implemented successfully, it can show you wonderful results.
You are probably already aware of how important link building is, and how important it can be to select the right meta tags, and to select frequently searched keywords that can be added to your website for the purpose of boosting search engine optimization or SEO, but are you also aware of how easy, inexpensive and effective it can be to use fresh and unique website content to drive an increase of traffic to your website through SEO? This is one of the cheapest and easiest ways to garner higher rankings in the most popular search engines like Google, MSN and Yahoo, and it requires little to no technical expertise at all.
If you add fresh content to your website regularly, you will be effectively increasing the visibility of your website by boosting your search engine rankings naturally and easily.
It is important that you avoid making the SEO mistake that so many other websites are making, which is that they are failing to add new, fresh and unique content to their websites on a regular basis. They spend hundreds of dollars or even thousands of dollars designing the look of their website, and then it fails in the search engines because they believe that once the website is running, their job has been completed. The truth is, if you stop updating your website once you have taken it live, you are doing something very wrong.
Why is this? This is because search engines love and feed on fresh and unique content. This is so true, in fact, that they literally troll the internet specifically looking for websites that have updated their contents. In the world of search engine optimization or SEO, content is the king.
Adding fresh content will help to significantly improve your search engine results, because search engines are literally constantly on the lookout for websites that have updated content, making sites with fresh and new content the best on the web. You can easily give these search engines what they are looking for simply by regularly updating the content that is on your website, adding informative articles and refreshing the content on other pages. Your content should never simply sit still or stagnant unless you don’t want people looking at it.
If you are unsure about writing the content yourself, you should have no trouble finding help online as there are plenty of proficient writers capable of writing niche specific content for your web pages, you simply need to know where to look and what to ask for. SEO writers are writers that specialize in search engine friendly website content creation, and they will deliver polished work that is web ready. They can write search engine friendly content for your website that is written specifically so that it can be found and indexed by search engines, and they will write website content that uses your keywords naturally and in a fitting manner in order to benefit your human readers as well. SEO writers are designed to write with your marketing goals in mind, so if you are afraid to craft your own content, do not be afraid to ask for some assistance.
In some cases, misspelling good keywords is a good way to prevent your traffic from being hurt. Some of the good keywords that you may be optimizing for may be difficult to properly spell out. Where is your traffic going, and how can you change things so that you can attract all traffic, regardless of whether they are spelling their search terms correctly or incorrectly?
Commonly Misspelled Words
Yes, you have worked hard in order to create a website that is sleek and professional looking. You should not, by any means, ruin the readability of this website by messing things up with good keywords that are improperly spelled. You can, however, find other ways to optimize your website for these keywords. One example of a tactic that you can employ is to include these commonly misspelled good keywords in the META tags for your website. Planting misspellings intentionally is only going to help you when it comes to words that are actually misspelled commonly. Look at the keywords that you are featuring on your website, and brainstorm the ways that they could potentially be easily misspelled. Make sure that you are including these misspellings in the META tags for your website.
Think about the errors that you have personally made when it comes to content creation for your website or while you are searching for certain things on the internet. What do you have a habit of misspelling when you are conducting a search online? The chances are that other people will be having the same difficulties that you have when it comes to spelling certain words – So if you have experienced a misspelling, other people are probably experiencing the same misspelling for otherwise good keywords. A great resource for misspelled keywords is Your Dictionary. This unique resource will help you find not only some of the most commonly misspelled words, but also how they are misspelled so that you can take advantage of these keywords when optimizing your website.
When you are looking for something online, you are probably using simple terms when trying to direct the search engines in the right way. Anybody that uses search engines will find that all it takes is a few short words to direct the search engine toward the right results. This is great for people who are searching for stuff online, but is not necessarily ideal for the people trying to create the content that caters to these keywords. You don’t want to look at the keyword as an individual entity, but rather want to see how you can string it in a sentence. For example, if you are trying to optimize for a keyword like “buy cheap wine”, try using sentences like “where you can buy cheap wine” and “how to buy cheap wine”, in order to use good keywords in your content.
While it is true that some websites are going to correct you if they think you meant something else, but this is only if a word you entered is more commonly spelled in some other manner. If the word isn’t suspected to be spelled wrong, how will the searcher benefit?
Here is something else to consider: Even when the search engine knows that a word is being misspelled, it is still going to return results. So it may be saying “Did you mean misspelled?” when you type in “mispelled”, but it is still going to display results with the misspelled word in place. So who knows if there’s a company, a person or a place out there that is spelling their name differently from yours? Your valuable visitors and traffic may be going somewhere else because they were looking for you but they mistakenly found someone else instead. The search engines are going to return results whether they perceive the word to be misspelled or not. Would you rather appear in the search engine results page when the keyword terms are spelled correctly, or incorrectly as well?
While many people using search engines may simply click on the top link and then continue to search using the right spelling of the word, there are also users that are probably not going to do this. They will choose, instead, to forge ahead, and to select whatever site appears first on the list regardless of whether or not the words are being spelled correctly. When all of your words in your content are spelled correctly, and you are only optimizing your content for the words that are spelled properly, then those users are never going to find your content because they only see the results that are spelled improperly. Is this a big deal? Is this going to affect you in any way? The most important question to ask you is this: How many visitors are you losing?
Anyone is capable of making a mistake: This truth has never become more evident than it has online. Casual surfers online are creating misspelled words all the time, to the point where businesses are learning how to capitalize on the most commonly misspelled terms and words. These companies are focusing on common misspellings in order to sweep up all of the traffic that would be accidently diverted away from them. They are enjoying a great increase in traffic as a result of this. Think about how quickly people are surfing online, and you will more than likely realize that there are likely to be misspellings occurring with every passing moment.
People are misspelling product names, city names, celebrity names and even common words, and these misspellings are happening constantly and all over the world. How can you ensure that they help you gain traffic rather than hurting your ability to attract people to your website?
Using your blog as the seed, find quality content from the Blog Traffic Exchange and tweet it automatically. Provide your followers with interesting and relevant content within the niche of your blog. Supplement your twitter account with quality content related to your blogging niche using the our powerful content search engine.
There are setting to control the frequency and regularity of the posts. Other than that simply run the plugin and tweets will begin. I am now running this plugin and pointing it at the Blog Traffic Exchange twitter feed.
How does it work? After setting your Twitter username, password, tweet frequency, and tweet regularity the plugin will run on a schedule. Each time the plugin executes it will select a public blog post from your blog at random. Then it will use the post as the search seed of the Blog Content Exchange repository. The content repository will return a tweet containing the most relevant website, famous quote, or other content in the repository.
The Related Websites plugin is the latest to come from the labs of the Blog Traffic Exchange. The Related plugin has been built by a blogger for the benefit of fellow bloggers everywhere.
There is no advertising present on member blogs – only pure, highly relevant links, that enhance the user experience while increasing traffic. Consider the Related Websites plugin as a related posts plugin for the entire blogosphere.
The Related Websites WordPress plugin is released in the GPL. Any blogger with an API key can now easily utilize the plugin to display relevant links from around the web directly on their site and without the tedium normally associated with the process. This is an unprecedented opportunity to increase traffic in an organic way without using spam tactics or anything that could dilute the quality of a blog.
These unique traffic opportunities exist for members and users of the plugin only. Here is the way it works.
After installing the Related Websites plugin, it will auto-install various links to related posts from other “Related Website” member sites, displaying them at the foot of each previously published post.
This is the most elegant, out-of-the-box, and organic method for building traffic and refining your user experience from anything else currently available.
See it in action now on this blog!
All links are randomly rotated both locally per page load and globally every 24 hours, and though a proprietary traffic balancing algorithm rewards blogs who send diverse traffic into the exchange with more frequent placement, relevancy is NEVER compromised.
Membership requirements: In exchange for displaying the related blog posts of other Blog Traffic Exchange members, your blog posts are also displayed on other members’ blogs whenever possible and relevant.
Not only is relevancy never compromised, but ads (in the form of traffic opportunities) are never sold to member blogs.
In the past, people that were trying to rank their website in search engines would make use of misspelled search engine keywords because they wanted searchers to find them even if they were incorrectly entering certain keywords. Today, most search engines now automatically offer suggestions that are designed to correct these misspellings in search strings, and yet many websites are still trying to focus on ranking for misspelled search engine keywords. Why is this? How is ranking for misspelled search engine keywords going to affect your website traffic?
It is completely common for people to make minor spelling errors when they are searching for things online. When typing in search engine keywords, typing in a misspelling used to mean that people looking for your website would be unable to find it. Luckily, things have changed and now most search engines are making suggested spellings when certain words are spelled in correctly. For example, should someone be searching for “search engine optimization” and accidently type “search engine optimisation”, a search engine like Google would ask “Did you mean “search engine optimization?”
You may spend a of time in the process of web writing, trying to make every single page on your website perfect by ensuring that the phrasing is right and that all of the working is perfect. How long do most searchers online spend when they are typing keywords into a search engine? Misspelled keywords and errors in grammar are absolutely common, and they are actually also the source of many nightmares in search engine utilization. So, what is the nightmare in question? You may end up seeing your website located on the very bottom of a search engine results page, even when your keyword density is spot on.
Within a single region as well as across the globe, you are going to find people that pronounce and spell words completely differently than one another, as well as differently from you. People tend to spell things in their very own fashion as well, and sometimes this is going to skew their search engine results. In many cases, they may not even realize that they are spelling something wrong or making any mistakes while they are entering information in online. Places, names and buildings can be commonly misspelled within a search string, but many additional keywords are also wrongly typed including some that are innocuous. Is your website attempting to cover these keywords as well?
But wait a second – Aren’t many major search engines putting a fail safe in place for just this occasion? Aren’t these search engines becoming so user friendly in this day and age that they can pick up on accidental spelling errors, correcting them automatically?
The structure behind WordPress is generous enough to allow for built in SEO advantages which come with building pages that static web page building and other blogging software cannot afford you. By using WordPress, you already have an advantage over bloggers, but only as long as you are willing to take advantage of the right permalink structure. By default, your dashboard in WordPress gives you three different choices that you can select from. The default permalink structure and one of the other options are both pretty terrible options. Basically, the three permalink structures that are available to you would create blog post URLs that look something like this:
Which of these linking strategies do you think is going to be the most ideal for SEO purposes?
The truth is, while the bottom two seem to both be advantageous, including the date in your blog posts is not the best strategy to follow, making the third option the best option for you to follow.
For starters, putting the date stamp in your URL like the second example dilutes the value of your keyword, increasing the number of characters in your URL. While there is no real rule here, and while some SEO experts do seem to appreciate having the date stamps, it does seem to be much more advantageous to leave the post date out of the URL of your permalink structure. When you are trying to rank for keywords that you use in the titles of your blogs, and when you want to be found for the titles of your blogs, you need to show Google and other search engines how important your pages are based on their URLs. If you have a date stamp in your URL, Google will perceive the date stamp to be more important than your keyword, which can have a negative effect on your SEO effort.
It is surprising how important your URL names can be when it comes to your SEO effort and the efficiency of your blog. Not only are there numerous factors that make it worthwhile for you to leave the date stamp out of your URL, but there is also no good reason not to.
There is an added bonus to leaving the date stamp out of your permalink structure, in that it allows you to revitalize old posts, bringing them back to the forefront of your blog without having to mess with the date stamps. If someone links to your blog at http://www.yourwordpressblog.com/2008/01/01/the-name-of-your-post and you decide to change the date of your blog entry to bring it back to the front of your blog, all of those links will be destroyed, and your SEO effort will be largely undone in one fell swoop.
Making the decision to move my blog from http://www.courseladder.com to http://www.golfballdriver.com was a big one, and a good one, and it taught me a lot about learning how to relocate your WordPress blog to a new domain name under the same hosting provider. Course Ladder suited me for a while, but from an SEO standpoint it was not a good domain name for me to stick with over a long term and I am glad for the change.
The double entendre between the products and the persona.
What You Need to Do:
The first thing that you want to do is to create a new add on domain for the new domain name.
The next step in the process is to copy the entire contents of the old domain folder, which includes your entire WordPress blog, into the brand new domain folder within the same hosting area.
Next, there are a couple of SQL statements that you need to run:
* First, to update your WordPress options with the new location of your blog, the following SQL command needs to be put in:
UPDATE wp_options SET option_value = replace(option_value, 'http://www.old-domain.com', 'http://www.new-domain.com') WHERE option_name = 'home' OR option_name = 'siteurl';
Next, you are going to need to fix the URLs of your posts and pages on WordPress. The URL values are stored as absolute URLs rather than as relative URLs, so you need to use the following SQL query to change them.
UPDATE wp_posts SET guid = replace(guid, 'http://www.old-domain.com','http://www.new-domain.com');
If you have linked internally at any point within your blog posts or your pages using absolute URLs, then this links are going to be pointing to the wrong locations after you change the location of your blog. You need to use the following SQL commands in order to fix all of the internal linking in all of your WordPress posts and pages.
UPDATE wp_posts SET post_content = replace(post_content, 'http://www.old-domain.com', 'http://www.new-domain.com');
Once you have put all of these SQL queries into action, the next step is to browse through as much of your WordPress blog as you can in order to make sure that everything is in good working order. You are also going to need to login to your WP Administration section because the authentication cookie will become invalid when you change domains.
Now you can delete the old folder contents so that your blog is not appearing in two different places.
In order to 301 redirect all old links from the old domain to the new domain, place a single file .htaccess into the now empty folder. You want to be sure to 301 redirect else you will permanently lose any hard earned links you have developed. Here is what the file should contain:
Finally, update your WordPress blog to have the new blog name in your title.
The process is relatively simple once you have a feel for what needs to be accomplished. Above all else, it is vital that you avoid upsetting your linking structure in the process. Make sure that all of your links are still valid and working after you make the big move, and your blog should be just fine, and more importantly, better off with an improved domain name.