Entries Tagged 'Readership' ↓

Top 10 Tips for Writing a Blog

writing15Most of the rules and tips that are associated with writing for eZines and newsletters also apply to writing blog entries, though there are some truly important differences as well. If you keep these top ten tips for writing a blog entry in mind, you will be creating excellent blog content in no time at all.

1 – Write with the reader in mind.

What is in it for your readers? “WIIFM” is jargon for “What’s in it for me?” in the marketing world, and this is what you need to be keeping in mind with every post that you write.

2 – Make your content worthwhile and valuable.

Do not waste people’s time by posting content that is not worthwhile or valuable. If you do not have anything to say, don’t bother blogging. Review books, share articles, conduct interviews. There is plenty to say, so say it.

3 – Proof read every entry and comment.

Look for typos and for grammatical errors. Don’t publish spelling mistakes. Polish your content to show that you respect your readers.

4 – Keep posts short and simple.

Keep things short and simple, because most people simply skim and scan over material. People do not have a lot of time, so do not burden them with too much information unless you have a really good reason to post lengthy entries in your blog.

5 – Keep your blog lively.

Your blog should be snappy and snazzy, interesting and lively. Write like you are having a conversation with a friend, and get to the point quickly. Make sure to touch on the who, what, where, when and why.

6 – Provide plenty of links.

Building links builds credibility, and it positions you as an expert in the industry or niche that you are posting about. People do not have time to know what everyone else is doing, so you should tell them by sharing links in your blog entries. Link other blogs and websites to build a network of associates online.

7 – Use keywords as often as possible.

Using keywords that are relevant to your niche will keep you on task, help search engines find you, and attract more traffic to your website. Your rankings will go up, and people will find you more easily than ever online.

8 – Write clearly.

Make sure to use short sentences, and touch on only a single concept per sentence. Do not use double speak, do not use jargon, and do not overwhelm your readers by cramming more than a single idea into each sentence. Spoon feed your content to your readers and they will return to your blog for more.

9 – Write in the same way that you talk.

It is okay to use common expressions and to write conversationally. Let your blog be fluid, conversational and friendly, and your readers will keep coming back for more.

10 – Use a headline that is clear, concise and descriptive.

Photo Credits: 1

Originally posted 2009-02-04 14:10:54. Republished by Blog Post Promoter

4 Ways to Keep People at Your Blog

timeThe longer you keep someone at your blog, the more they read, the more they see your message. If you’re selling something on your blog, your readers are more likely to purchase if they stay and read more. They’re also more likely to simply keep coming back if they were engaged for a while reading your great content.

If someone comes to your blog and finds a post that interests them, how do you keep them from simply clicking away after they read that post? There are a few things you can do to try to retain blog readers longer. Think about the things that keep you reading a blog. The top one might to have a list of posts ready at the bottom of each post that have related content.

Relevant Posts: How many times have you read a post, saw a few related links at the bottom that piqued your interest and began clicking? This is especially helpful to keep older but relevant posts being read instead of just disappearing off into blog purgatory. Not everyone is going to go back and read the blog in order all the way to beginning. Those early posts can be linked and made easy for the reader to find.

Categories: We’ve all seen the cool tag clouds. They’re kind of hard to resist, with your eye naturally drawn to the largest print words. But any list of categories on the side will do, and it’s especially good if the list is more toward the top where it can be seen without scrolling or with very little scrolling. A glance at a list of categories is a great site overview and allows the reader to click on a category that interests him or her to see all the posts in that category.

Good Content: Of course, you have to have interesting and real content in your blog to keep people there. But beyond the content being really interesting and giving them the knowledge they were looking for, you can tailor the content to keep them there by design. When you write a post, lead it in to another question or topic that they’ll then want to know more about. If you’ve just explained a concept, take another aspect of that concept that you wrote about in another post and end the post with that.

You might point out that you’ve covered how to X, but Y is related and for more information on that, see “this” post, with that being the link to lead them elsewhere. This can be used along with a list of posts about the same topic at the end of your post.

Variety: If a reader can glance at your blog and see that every post looks like the same chunk of text, they might get bored even if the information is good. Use photos to liven things up. Have a few audio or video posts. To keep people at your blog, you’ve got to keep them informed and entertained.

Photo Credits: fdecomite

Originally posted 2009-06-12 05:10:44. Republished by Blog Post Promoter

Reasons to Start Blogging

typeIn the 1990′s people started to set up websites know as web logs, a term which has been colloquially evolved into the term blog. A blog is a internet website where users post regular article, providing commentary, information, news, and various other forms of posts. Why do individuals start blogging? Below are listed a small sampling of the reasons that people get into blogging.

For your Business –

After the wave of the blogs started to hit the internet, corporations and other companies saw the potential to be closer to their customers. As a result, companies started to form blogs which would provide news about what is going on in the company and products that are soon to be released. Comments on the blog allow a dialog to form between the consumer and company, giving real time feedback to a company regarding its products and giving the consumer a feeling of being close to the company.

For your Career -

Many blogger start their blog with the intent of making money off of it. The primary vehicle for this monetary gain is advertising revenue. When a blog is doing well, advertisements on the site will give the site owner money for every click on the ad. Even if the blog owner will only have one in a thousand visitors click on an ad, given that some blogs experience millions of hits a day. This can add up really quickly, especially if the blog owner is maintaining multiple blogs.

As a Hobby -

A lot of blog owners are not in it to make money or promote their company. Some are in it because they have a hobby and would like to share their experiences. Model builders, athletes, board game enthusiasts, these individuals can share their hobbies, informing others while learning from visitors to the site. Site owners can show off their talents, which can lead to job opportunities for the blog owner in their field.

To spread Information -

Some blog owners are in it to inform their readers, by collecting information from many other sites. These sites will collect information from a number of web sources all related to a common theme. This allows other users a central hub within which to obtain information from many different sources, tailored to a central theme or field of interest. These bloggers may hold other reasons as well, but their passion with respect to their chosen field.

For Personal Reasons -

Another good reason to blog is for personal reasons. There are a number of blogging platforms that are ideal for personal blogging, like LiveJournal for example. Personal blogging is blogging about your daily life, relationships, dreams, beliefs, worries and other subjects relating to your existence. Personal blogging doesn’t involve selling products or pushing brands, but rather is just about sharing yourself with your readers.

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Originally posted 2009-02-03 07:45:03. Republished by Blog Post Promoter

What is Your Niche?

nicheWhen you are working to find your blog’s niche, it would be a bad idea to choose one that you think is profitable. That would be the wrong choice to make. Instead, you should consider a few questions in determining your niche. The first is important: Is it something that you are interested in? You will be tasked with generating lots of content, with frequent posting. This will cost you time in terms of research, writing, brainstorming, etc. Without interest in your genre, you won’t last. Motivation will dwindle and the blog will be short lived. Plus, if the blog talks about what you are interested in, you will have a lot of knowledge to start with.

You should also ask if your niche is too specific or general. To specific, and you may find yourself capping off with five readers. Too general, and you will be competing with blogs that are already well established. Try to achieve a balance so that the competition will not be as high, and that you will attract a good number of readers. As an example, instead of a baseball blog, choose a specific team, or state or stadium. Related to this, ask who your audience is. A blog that is targeting senior citizens may not do so well right now, because those individuals may not spend time online. A generation from now, that may not be true. Targeting a specific region, do they have internet?

Now ask yourself, will you be able to easily advertise? This is important if your goal is to generate traffic for revenue. Your blog should be able to reach high in the rankings, advertising should be able to added to the blog without much distraction, and that there are other similar blogs which you could potentially exchange links with. Your searching should also answer another question, who are your competitors? Finding out who these people are will allow you to generate content that is different so that you do can draw readers to your site.

If you are seeking profit, will your niche be profitable? This will not apply to all blogs, as some people are out there to inform, not necessarily make money. This also should not be the only concern with a blog. If in considering the first question, you find a few topics which you have interest in, you can try and pick from the list the one is most profitable. Topics for which you are most passionate should have preference as they will be the easiest to generate content for.

Finding a niche is a process that requires much thought and inner reflection. You should not pick a niche for the profit alone. What is most important is that you choose a genre that you have passion for. Not only will your blog do much better in terms of quality and quantity, but you will not lose interest and find yourself disliking your blog. Make sure that you know the answers to the above questions before settling on a niche.

Photo Credits: 1

Originally posted 2009-02-06 09:15:09. Republished by Blog Post Promoter

Learn How to Get Traffic to Blog

cybercafeWhen it comes to writing in a blog, simply writing and assuming that traffic will come is not exactly the right way to go about things. If you want to learn how to get traffic to blog, then you need to be willing to take some extra steps to make your blog reader-friendly as well as search engine friendly. Here are some useful tips for learning how to get traffic to blog.

1 – Turn Your Blog Postings into Articles

This is one of the best methods by which you can promote your website. What it entails is writing articles and then submitting them to websites that serve as article directories.

What you want to do to get the most out of this process is to take the blog articles that you have already written, edit them to make them unique by adding headings, elongating them, changing the title and so on, and then post them to the best article directories on the internet.

Here is a great resource for article directories: http://ebizwhiz-publishing.com/write-articles/submit-articles.htm

Make sure that you are including a link back to your blog in every article that you post. Not only will you be creating buzz, but you will be creating more one-way incoming links to your blog as well.

2 – Create Buzz Around Your Blog

Creating a buzz around the concept of your blog posts and the topic of your blog in the local media and in online media is going to give your blog marketing endeavor a truly viral component, which is a necessary element of advertising and marketing a blog in this day and age. Here are some solutions:

  • Create some form of controversy around your blog or around the topic of your blog.
  • Distribute merchandise featuring the URL and the tagline for your blog, such as bumper stickers for example.
  • Write out a press release on something newsworthy, tying it in with the topic of your blog.

3 – Capture Subscribers via Email

E-mail is one of the number one choices for communication for most people who are looking to receive information and news, and so reaching out to potential readers by way of e-mail is still a top method for marketing.

Use a free web service such as Bloglet so that you can manage your subscriptions. This will also allow your subscribers to manage their subscriptions as well in a single, simple interface.

If you are looking for more control over your list, use an auto responder system that will let you capture and then follow up with your subscribers.

4 – Create Solid Inbound Links using Related Websites.

The Related Websites plugin utilizes the traffic and resources of other blog to effectively multiply the traffic of your blog. Anyone can download and install it free of charge to their WordPress blog, which brings more incoming links to member sites. The full features of the plugin are available only to member sites which must be approved before they can receive a key. Level one access is also free and only requires that your blog meet Blog Traffic Exchange criteria. Paying level two members see more significant results and are given priority, but they too must first pass all level one membership criteria. Users of Related Websites enjoy quality traffic and build quality inbound links. It’s a win-win.

When you want to know how to get traffic to blog, the three tips should really come in handy. Implementing them is not difficult, but it really does have a huge impact on your traffic numbers.

Photo Credits: larskflem

Originally posted 2009-09-30 03:19:49. Republished by Blog Post Promoter

10 Steps to Start a Blog

bloggingIs this your first time starting a blog? Here is a ten step checklist for starting your own blog.

1 – Choose a subject –

Determine what it is that you want to blog about. You need to have a concept before you can start writing about, so that you can appeal to the right niche. Your blog will die if you do not take the time to come up with a good subject that you can blog about.

2 – Title –

Come up with a title that is catchy, entertaining and easy for people to remember. Make your blog title catchy and interesting if you want it to attract readers.

3 – Buy a Domain Name –

Now you need to buy a domain name that is both easy to remember and related to your title. Domain names really matter in this day and age because they let potential readers know what your site is all about. Once you have a title and a subject, you need to create a domain name that will help readers find your site.

4 – Choose a blogging platform –

Try considering both your needs and your budget when you consider blogging platforms. Some blogging platforms like blogger are free or inexpensive, while others cost a little more but offer greater benefits. Another excellent blogging platform is WordPress, which is free and easy to use.

5 – Find a Web Host –

Unless you are hosting your blog on someone else’s server, the next step is to find an adequate website host. You need to find a web host that is reliable and offers the benefits and level of service that you need in order to get the most out of your blog.

6 – Find a flexible theme –

Not only do you need to find a flexible design theme, but you need to find one that you can easily edit to make your own. The design of your blog is part of your brand and concept. With a little CSS and HTML know how you can take a nice theme and really make it your own.

7 – Sign Up for Web Analytics –

With web analytics, you can figure out if you are doing the right thing, and if you are attracting the right people to your blog. Web analytics give you the stats that you need to determine what’s hot on your blog, what’s not hot, what most people are coming for, and which posts are more useful than others.

8 – Make your first post –

Let readers know what your blog is going to be all about.

9 – Start putting together real content –

The real challenge is creating real content on a long term basis. Research your facts, be sure about your information, and share your opinions, giving real content to your readers.

10 – Socialize, build relationships and readership –

Now that you have content, start socializing, meeting people, building readership and really getting your name out there. This is the fun part! Have fun, make friends, share information and build readers in the process and you will be good to go!

11 – Join the Blog Traffic Exchange

Once you have 30 or so posts the Blog Traffic Exchange will help grow your blog. How?

  • WordPress — Follow the instructions to install the Related Websites plugin.
  • Any other platform? — Coming soon.

Photo Credits: 1

Originally posted 2009-02-01 10:20:48. Republished by Blog Post Promoter

What is an RSS Feed and Why Syndicate Your Blog?

Blog feeds or RSS feeds allow for feed readers to access a site that automatically looks for new content from all of their favorite blogs. By syndicating your blog through an RSS feed you can allow your readership to access all of your new blog posts without requiring them to actually visit your blog. They can still click through to visit your blog, especially for the purpose of leaving comments or participating in the conversation, but not having to visit your site every day in search of new content is a great way to improve your readership. Most people who are reading blogs online in this day and age are using RSS feed readers to allow them to keep up with syndicated content from all of their favorite websites and blogs, so if you are not already syndicating your blog through an RSS feed, then you are probably depriving yourself of a large proportion of readers that you were completely unaware of.
rss

So what is an RSS Feed?

Simply put, an RSS feed allows for easy online content distribution. RSS feeds can be read as plain text files, but they are actually designed to be read through RSS feed readers, and there are a wide variety of different RSS feed readers to choose from. Readers can vary from being standalone applications, to being completely online based web applications.

How can you publish a blog feed?

If you are using a blogging platform like WordPress, then you are actually in luck because WordPress has a built in RSS feed functionality that allows you to syndicate your blog posts without even knowing it in certain circumstances. If you are using any other blogging platform, however, you are going to have to look into whether or not the RSS syndicating is being done for you or not. You may have to look for an appropriate plugin to make sure that you can automatically syndicate your blog posts to an RSS feed. To view your WordPress blog RSS feed, you simply need to navigate to http://www.yourdomainname.com/blog/feed or http://www.yourdomainname.com/feed depending on how you have your blog location set up. (For example: http://www.blogtrafficexchange.com/feed)

Okay, but what is a feedburner?

Feedburner provide services allowing RSS publishers to expand on the features that are already being provided by their basic feed by burning their feed, which allows for the following benefits:

- Feed burning allows you to view detailed stats about your blog feed readership,
- Feed burning allows your readers to subscribe to your RSS feed easily no matter what feed reader they happen to be using,
- Feed burning allows you to better format your RSS feeds for different directories and readers,
- Feed burning allows you to display your feed burner stats easily.

There are numerous different types of feed burners that you can find and utilize online, as long as you are willing to do a little bit of internet research to find the best feed burner for your needs.

Photo Credits: 1

Originally posted 2009-02-05 07:40:40. Republished by Blog Post Promoter

How to Get Blog Readers

readerMany people start blogging and just assume their blog will have readers. They don’t promote much, just with a few social networking and bookmarking sites, and maybe with a few comments in forums. They just assume that if their content is interesting, people will come to their blog. Those blogs usually don’t last very long.

First, if no one knows your blog exists, who’s going to read it? Social bookmarking and things of that nature can help, but you won’t be able to attract many readers solely through those channels unless you have thousands of “friends” on each site or you’re famous already.

There are a number of things you can do to attract readers to your blog. Do them consistently while you’re writing good, interesting content and your readership will grow.

You can wait for search engines to index your blog-this happens automatically with search bots-or you can go ahead and submit your site to search engines. It can show up quite a bit faster if you actually submit it.

You’ll want to bring your blog to the attention of people who might be interested (without making it clear that’s all you want to do) so find places these people hang out, and get the word out. Let’s say your blog is about digital photography. You probably already frequent a number of sites and forums related to that topic. If you’ve already been posting or commenting in a related forum, that’s even better.

Make a few knowledgeable blog posts about the topic or reply to some other posts and include a link to your blog. This isn’t allowed on every forum, so know the rules. With most forums, even if linked signatures aren’t allowed you can put a link in your profile which you may be able to direct readers to. Just don’t drop in and post links.

Another top way to get blog readers is by writing articles about your topic and submitting them to article directories with a link back to your site. And don’t forget one of the best free advertising techniques for blogs or any website, your email signature line. Instead of just your name and your email address at the bottom of every email, add a link to your blog and maybe a very short description.

If your signature line is 12 lines long with 9 links, most people will overlook it. But if you have just one link to your blog it’s more noticeable and many people will check it out. You can go into your email program and add the link to your regular signature so it shows up automatically every time you send email.

Be sure that each blog post is title properly and contains some relevant keywords. Never title a post, “My boring Saturday,” and go on about how you couldn’t find anything to photograph. Make sure photography, digital photography, photography hobby or other relevant keywords are in the title and throughout the post. This makes it easier for web searches to find your blog and read it.

Photo Credits: montereypubliclibrary

Originally posted 2009-06-03 05:48:25. Republished by Blog Post Promoter

10 Benefits of Hosting your Own Blog

trafficIf you want to create an edge over many of the other bloggers on the web, then one of the best things that you can do is host your own blog. There are a number of benefits of hosting your own blog over having some other service host your blog. Here are ten of the most prevalent benefits.

1 – Professional Appearance –

Hosting your own blog gives your blog a professional appearance, because you can use your own domain name or website name and can host your blog on your own website. If you do not host your own blog, you will have a lengthy blog URL which will make it appear less professional and will make it more difficult for readers to recall the name and website for your blog.

2 – Design –

Another benefit of hosting your own blog is the fact that you have a lot more freedom regarding the design. When you host your own blog, you do not have to follow a pre set design but can design your own blog layout instead.

3 – Recall Ability –

By hosting your own blog, you can make your blog easier to recall among readers. What address do you think is easier to recall, http://www.blogsite.com or http://blogsite.blogger.com/~blogname? The easier your domain name is, the easier it will be for readers to recall it, and this is one of the greatest benefits for hosting your own blog.

4 – Content Control –

While there are not normally really strict guidelines regarding content, when you have your blog hosted by a blogging network, your choices in content can be restricted. By hosting your own blog, you can have much larger control over your content.

5 – Security –

By hosting your own blog on your own website, you can have more control over your security, and will be better able to protect your own blog rather relying on someone else to do it.

6 – Brand Promotion –

By hosting your own blog, it will be easier to develop and promote your own brand. Even if you are not selling something, hosting your own blog will provide greater individuality than what shared hosting can offer.

7 – Revenue Generation –

When you host your blog with someone else, you have less control over generating revenue. When you host your own blog, however, you have much greater control over how you generate revenue online.

8 – Growth –

While starting on a blogging network makes sense, if you want to grow your blog, you need to go independent. By hosting your own blog, you can create a much larger level of growth over time.

9 – Site Integration –

By hosting your own blog, you can integrate your blog with your website, rather than having to create a completely separate website from your blog.

10 – More Traffic –

Hosting your own blog will also allow you to generate more traffic, because your posts will be easier to find in search engines.

Photo Credits: 1

Originally posted 2009-02-01 05:05:36. Republished by Blog Post Promoter

Creating Blog Entries

writingWhen it comes to running a blog, the owner needs to be able to regularly generate content. This task comes easy to some, but for many, it can occasionally happen that the ideas stop coming. Failing to post for a little while can be detrimental to a blog’s traffic, so the site owner needs to be sure to have a steady flow of traffic. There are a number of ways in which the site owner can generate content, below are a few ways to do so.

Learn from others –

Watch blogs that are similar to yours, finding out what they are posting about and learning more about what is interesting and worth are relating to the constituents of your blogs. There is a lot that you can learn from other blogs, so look to industry experts and other bloggers and see what you can glean from them when it comes to creating blog content for your own endeavor.

Subscribe to RSS Feeds –

By subscribing to RSS feeds you can come up with plenty of new blog topics and subjects to write about. Read other blogs and find out about current news, events and other hot topics that will allow you to get a better feel for what needs to be discussed in your blog.

Talk with other Bloggers –

Ask questions to other bloggers as to job information, how they come up with ideas and other similar subjects. Talk with other bloggers and you will get an excellent idea of what is going on out there, and even more importantly, how you can generate more content for your blog. Open yourself up to conversations with other bloggers in your niche or industry and you are bound to come with all kinds of ideas for content.

Visit your past and read your blog history –

The best way to know what to write is to look back in time at what you have already talked about. You can also find entries which are in need of revisions or that you can update. If you have written about something in the past that could be touched on again, reference the old blog post with a link and update your readers with new relevant information.

Invite a Guest Blogger –

It can be a good this to invite a blogger who is an expert in the same or related field as your own. Inviting a guest blogger will allow you to add content to your blog without necessarily having to write it yourself. Expand your blog with content from other bloggers and attract more traffic to your site.

Hire a Professional -

Sometimes, you just need the article written and the best way to accomplish this is to hire a blogger. If you are having trouble coming up with content for your blog, are not sure what to write next, or simply need assistance getting content written on demand, don’t be afraid to hire a professional to assist you.

Photo Credits: 1

Originally posted 2009-02-01 06:15:38. Republished by Blog Post Promoter