by John Tumbler, guest blogger

The landing page is the first page of your website where a visitor visits. Each website/company has its own landing page where they are driving all their traffic even if they are unaware of it. A visitor can reach your landing page either from Search Engine Results, online advertisement, email marketing or any other method. Therefore, creating a killer landing page can put a remarkable effect on your conversion rate and can increase your online sales or can help you in fulfilling your other desired goals which you want to attain through your landing page.

Tips to Create Killer Landing Page that Sells:

Custom Landing Page for Each Offer: – You need to create custom landing pages targeting a specific offer. The title and text of the ad which send visitors should be similar to the landing page. Don’t send all your traffic to your homepage or to a page which contains information about other offers too as these things can deviate the user mind and your conversion rate could be low.

Clear Call to Action: - Your landing page should have clear call to action which you want your visitor to take. A call to action could be to purchase a product, providing information or any other thing you want your visitor to do.

No Unnecessary Information: – Your landing page should contain only that Information which is required for your visitor to take decision and to perform desired action. Don’t fill your landing page with unwanted information as it can distract your visitor mind and you won’t be having a good conversion rate.

No Distractions: - There should be no distractions on your landing page as it can put your visitor in confusion and change his decision. Don’t put any distracting navigational links. Landing page is not for browsing the site it’s for conversions.

Keep it Simple: - Keep your landing page simple. Avoid using lot of images and Flash. Tests had shown that such landing pages have poor conversion rate.

Effective Sales Copy: – You need an effective sales copy which can push your visitor to take desired action. The content of your landing page should be short and straightforward. Break big paragraphs to short ones and use effective titles.

Easy To load: - An idle landing page should load in less than 8 seconds. Many people in remote areas are still using the dial up connection. Your landing pages should be able to load quickly even on slow connections.

Test, Modify and Test again: – Testing a landing page is very important to understand the behavior of your visitors and increase the conversion rate. It’s always good to create multiple landing pages for a same campaign and then see which page converts most. After that you can make more improvements to that landing page and test it again.

John Tumbler is a freelance writer who writes on Landing page optimization, gadgets, Technology and Internet marketing.

Photo Credits: affiliatesummit

Originally posted 2009-09-23 12:47:31. Republished by Blog Post Promoter

• Increase Blog Traffic with Google Analytics Are you wondering if it is really possible to increase blog traffic through the use of an analytics tool? How is such a tool going to be responsible for bringing traffic to your blog? Analytics tools are not actually directly responsible for increasing your blog traffic, but if you use......
• How to Get Advertisers for Your Blog If you've got a blog with enough traffic, you might want to monetize the space by drawing in advertisers. If your blog is new, it's going to be a hard sell to get people to want to advertise on your blog but you can do it. Whether your blog is......
• Blog Visitor Retention Today, having a blog on the internet is just about as common as having an e-mail address. E-mailing and blogging actually share a number of the same purposes, such as that they are allowed to spread ideas, provide people with information and to promote online businesses. Blogs originally served, however,......
• How to Monetize Your Blog If you want to monetize your blog, you have to ask yourself a series of questions, starting with what kind of blog is it, and do you have any readers? If you're not getting readers at your blog, you might as well put all your money-making plans on hold. Even......
• Meta Tag Use for SEO When it comes to search engine optimization for a website, one of the key strategies that you should be using is to make use of meta tags on every individual web page within your site, especially when it comes to the title tag. So what is the title tag, and......

• Choosing and Using Keywords Effectively Correctly choosing the keywords that your website wishes to compete on is the single most important aspect of a search engine optimization campaign. Proper keyword selection can provide your business with an extremely solid foundation to build upon.However, the opposite can be said for websites that make mistakes at......
• How To Boost Your Conversion Rates How to Boost Your Conversion Rates In the previous posts this week we covered several ways to increase your website's search engine ranking and generating traffic. However, there is more to creating a profitable website than just getting traffic... you also have to convert this traffic into customers! Now, I've......
• Affiliate Marketing Is Dead? Affiliate Marketing Is Dead? I have been working with a client to optimize his new website and generate buyer traffic. The site is about six months old and was a cookie cutter site from an affiliate program. The client recently entered the world of online marketing and was disappointed that......
• Google Launches Commerce Search - What is it?     First of all I want to say that my feeling on this is this is yet another way google will have control of what we do online. Of course these are my own thoughts and I could be wrong. Either way I am going to provide information on......
• Choosing The Right Internet Network Marketing Team // When it comes right down to it, there are many good opportunities online.  However for every good opportunity there is some dirty rotten person looking to exploit it and you. I simply can not do business online that way. It is important for me to provide you with not......

• Custom Womens Shoes