This continues from part one and is part two in a two part series on what bloggers are doing wrong when it comes to blogging. Here are some more ideas for you to consider.
Editorial Calendars and Patterning Audiences
Chances are you don’t do it. Dosh Dosh writes a fantastic article on this and you should read it, bookmark it, and refer to it repeatedly.
You want to do things seasonally, annually, and regularly, just like a newspaper. Failing that you want your readers to understand at a glance what they’ll find in your article.
I personally subscribe to the idea of article images. I created a set of them so that there was one for each unique and special feature on my blog. Each image had text calling out the special feature and instantly let the reader know what the general idea of the post is.
In addition, my website has a section for recently published posts (as I’m sure yours does too, it’s pretty standard.) But I also have a section for upcoming posts. It’s just a bit of code and it let’s readers know what to expect in the upcoming days on the blog. It’s nicer than the mini calendars on most blogs that require clicking dates to see if anything is there.
Article Length and Formatting
Online readers (like me) have attention spans the size of a gnat. I’ve heard we glance at a website in an F shape format, (I can’t find the article again or I’d link to it) so the most read part of the page is the top.
Before posting ask yourself a few questions:
- Can your blog post be split in two? If you say yes, then do it.
- Is it interesting? If you say no, why are you posting it?
- Do you have blocks of text? If you say yes, break them up.
- Is your article less than 125 words? If you say yes, write more.
- Does your article have pit stops? If you say no, add headers and bold formatting!
- Would you share the article with 10 people you personally know? If you say no, rewrite it.
- Is your text
warpedwrapped around a bunch of images? If you say yes, take a few out.
- Is the article helpful? If you say no, reexamine and fix it so it is.
What do you say? Would you add anything else?
Keira runs a book review blog for readers by readers on romance novels entitled Love Romance Passion. She’s been reading romance since she was in her teens and began blogging about romance so she could share her passion for her favorite genre. She loves reading paranormal, Regency, historical America, and highlander most of all and completely adores blind and wounded heroes.
Photo credits: felipe_gabaldon
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